A Short Note On Regional Target Sales Should Be Concerned About Increasing The Number Of New Visitors
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A company wanting to increase regional target sales should be concerned about increasing the number of new visitors to the website, increasing the number of returning visitors, increasing sales volumes, and maintaining a high degree of customer loyalty. Goggle Analytics has more than enough tools for a small business to monitor and affect these elements.
New Visitors and Bounce Rate
A company that wishes to increase the volume of traffic to their web site must be able to accurately gauge the level of traffic the web site is attracting. Key to obtaining this information would involve monitoring New Visits (Sessions) and Bounce Rate.
New Visits is described as “The number of unique visitors with activity including a first ever visits to a site during a reporting period” (Ledford, Teixeira, and Tyler P83). These are visitors who have never been to your website or know little about what your site or your company is about or why it exists. Along with New Visits you also need to take into account the Bounce Rate. This measure usually tags along with New Visits and lets a web site owner know the number of people who have no interest in her web page. More specifically, “Google counts visitors who come to your site on one page and leave from that same page without navigating to other pages within the site as bounces”. (Ledford, Teixeira, and Tyler P83). New Visits along with Bounce rate work together to begin to paint a picture of what people think of your website and the potential for them to return.
Returning Visitors and Visit Duration
Measuring the number of people who choose to make a return visit to your site is also key. As part of the effort to increase sales; getting to know this population will serve as the first s...
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...but; also drill down to see what city or region is responsible for most of the activity or sales on the website. With this localized knowledge you could then determine how well you are doing within a certain geographic area and incentivize customers within that area with special offers.
Putting it all Together
A path towards gaining and retaining more customers for such a business would look something like the following:
1. Measure New Visitors o Determine if they like your website (Bounce Rate) o Determine how they found you (Search Engines, Key-words) o Determine where they live (Segmentation via geographic location) o Measuring sales (Conversions)
2. Measure Returning Customers o Observing time on site o Deciding if they are loyal (Frequency and Recency) o Determine where they live (Segmentation via geographic location) o Measuring sales through Conversions