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Importance of Cultural Diversity in Organizations
Importance of Cultural Diversity in Organizations
strength and weakness in cultural diversity and competency
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A selective Annotated Bibliography on Convergence and Divergence
Theodore Levitt (1983). “The Globalization of Markets.” Harvard business review pg 92-102
The author asserts in this journal to understand the two vectors shape the world – technology and globalization. The first helps determine human preferences, the second, economic realities. The global companies systematically push these vectors toward their own convergence, offering everyone simultaneously high-quality, more or less standardized products at low prices. Technology is a powerful force that has driven the world towards a converging commonality. Almost everybody everywhere wants all the things they have heard about, seen, or experienced via the new technologies. The cultural differences are becoming more and more homogenized. The result is a new commercial reality—the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. Organizations need to move from being multinational to global corporations. The organizations that do not adapt to the new global realities will become victims of those that do. Only global companies will achieve long-term success by concentrating on what everyone wants rather than worrying about the details of what everyone thinks they might like.
Douglas Susan P, Wind Yoram (1987). “The Myth of Globalization”. Columbia Journal of World Business;Winter87, Vol. 22 Issue 4, p19
The purpose of this journal article is to examine critically the notion that success in international markets necessitates adoption of a strategy of global products and brands. The author argues that the differences in competition, from one country to another country impede global standardization. The key to success in ...
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...hors of this paper examined and summarized the theoretical statements of the correlation between culture and consumer behavior and projected the possibilities of empirical grounding on the example of Lithuanian consumer. According to them till now there has been no unambiguous evidence of convergence in this, although there are some convergence signs of economic systems. Their findings indicate and prove that culture makes a great impact on consumer behavior. Even in cases were the cultures are very similar, the same goods may receive totally different meaning. Having analyzed culture and consumer behavior correlation the conclusion is made that between culture and consumer behavior there is complicated bipartite interaction. Hence they conclude that the cultural definition forms determine consumer behavior, influencing consumer cognition, attitude and action.
As previously mentioned, today’s world has experienced huge changes that have transformed businesses and people’s lifestyles. These changes are largely attributed to globalization,
Gardner, Robert, and Wayne Lavold. "Chapter 9-12." Exploring Globalization. Toronto: McGraw-Hill Ryerson, 2007. N. pag. Print.
Osland, S.J. (2003). Broadening the Debate, the Pros and Cons of Globalization. Journal of Management inquiry, Vol. 12 no. 2, pp.137-154
Steger, Manfred B. Globalization: A Very Short Introduction. 3rd ed. Oxford: Oxford UP, 2013. Print.
Globalization is the shift toward a more integrated and interdependent world economy (Hill, 2005). Globalization has several different areas including the
The authors identify that there are three main factors that effect how people act, think, and make decisions. The first is religion, in some countries faith plays an important role in all areas of life in the culture of the country and can influence many of their customs and behavior. The second factor is that of fact. In many countries their greatest desire is to find the best deal and the best product or services. The final factor is feeling, if a culture is based on feelings the people will conduct business accordingly. For example it would be essential to make a personal connection with this type of individual.
With the advent of the Internet, decreased shipping costs, and the removal of trade barriers, the world market has shrunk in such a way that everyone can be a player. While many businesses thrive solely on serving a small local area, a globalized company has the benefits of increased customer markets, gross production, and brand awareness. Take for example Coca-Cola; this multi-national corporation offers products in countries all over the world, operates in over 200 of those countries with the help of its franchisees, and is the most well-known beverage companies. It is interesting to note however, that as positive as globalization may seem, there are many negative ramifications and a large population of detractors to this movement. While increased product availability is good for profits, if a local market is inundated with imported products, locally grown or manufactured items may be squeezed out, to the detriment of the local economy. Although it is cost effective to have your product produced in another country with low wages, you are essentially taking away jobs from the people of your own country, negatively impacting your national economy. However, if you manufacture your products in a country with higher wages, you must increase your products’ prices which may be harmful to your profits. While maximizing your companies profits is always of great importance, it is essential that you weigh the pros and cons of globalization and its effects on not only your company, but the areas in which you wish to spread.
Today, many companies enter the global market, and some companies have become extremely successful in the global marketplace and others still struggling. In Theodore Levitt’s article “The Globalization of Markets”, he states that a well managed corporation focuses on selling standardized products with high quality and low priced instead of focuses on selling on customized products with high cost. Levitt defines the differences between multinational corporation and global corporation, and adopts many specific examples to proves his view. He defines the multinational corporation who operates in many countries and adjust its product based on the taste of specific region. This will result in a high cost to produce the product because company have to input more resource into each individual product. However, global corporation sells similar product worldwide at relative low cost. According to Levitt, the cultural differences are becoming more and more “homogenized”; therefore, becoming a global corporation will lead to the successful of the company in the global market.
When the term “Globalization” is discussed, most academics, scholars, professionals and intellectuals attempt to define and interpret it in a summarized fashion. My main concern with this approach is that one cannot and should not define a process that altered decades of history and continues to, in less than 30 words. Global Shift is a book with remarkable insight. Peter Dicken rather than attempting to define the commonly misused word, explains Globalization in a clear and logical fashion, which interconnects numerous views. Dicken takes full advantage of his position to write and identify the imperative changes of political, economic, social, and technological dimensions of globalization.
Stiglitz, Joseph E. Making Globalization Work. New York: Norton & Company, Inc., 2007. Kindle ebook file.
Mooij,M de.2004.Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage, Thousand Oaks, CA.
Mooij, M.de. (2004). Consumer Behavior and Culture, Sage Publications, Page 102, Page 119, Page 274, Page 275
...o we can achieve our dreams in life: “we are now living in a world where time and space don’t matter anymore” just like J.Mittleman said. Globalization as we just learned is relative, whether it’s an opportunity or an exploitation depends on where you sit and how you look at the world. Kent, J., Kinetz, E. & Whehrfritz, G. Newsweek. Bottom of the barrel. - The dark side of globalization (2008/March24). David, P. Falling of The Edge, Travels through the Dark Heart of Globalization..Nov 2008. (p62)
Stiglitz, Joseph (2005), “The Overselling of Globalization,” in Bradley A. Thayer, Nuray V. Ibrayomova (eds.), Debates in International Relations (New York: Longman), 86.
Larsson, Thomas. The Race to the Top: The Real Story of Globalization. Cato Institute, 2001.