A Research on The Attitudes on Kenyans Toward Social Media Essay

A Research on The Attitudes on Kenyans Toward Social Media Essay

Length: 2119 words (6.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

1.0 BACKGROUND.
This research study explores the attitudes of Kenyan proletariat voters towards social media political activism and to what extent such strategies can be said to be Communitarian expressions of political association or ethnic mobilization devoid of issue-based politics. Communitarianism is a philosophy emphasizing the connection between an individual and the community. A “community” in this context is understood in the wider sense of interactions between communities of people in a geographical location, or who have a shared history or interest. Does such targeted online campaigns prove group Structuration Theory-a concept where human agency and social structure are in a relationship with each other, and it is the repetition of the acts of individual agents which reproduces the social structure-traditions, institutions, moral codes, and established norms and practices; though these can be reversed or changed when people start to ignore them, replace them, or reproduce them differently .
2.0 AIMS AND OBJECTIVE
Social media activism is a rampant phenomenon in political mobilization among Kenya’s pretentiously progressive middle-class voters. The practice itself is relatively new, but it has grown tremendously, particularly in the developing world where campaign strategists have leveraged social relations within group members to consolidate party loyalty and cultivate support from interest groups. This study is based on face –to- face interviews and questionnaires responded to by a segment of middle-class Kenyan voters with a view to assess their attitudes towards communal and political affiliation and to what extent adaptive Structuration group theory promotes diversity or entrenches negative ethnicity.
3.0 INTRODU...


... middle of paper ...


...y confirms the prevalence of adaptive Structuration theory in expressing political choices among Kenya’s social media groups which affirm that to an extent the urban youth feel attached to and bound to identify with certain Communitarian sympathies akin to their ethnic affiliation. It is a democratic gain that the more technologically savvy among the voting youth are utilizing the digital space to maximize political messaging. However, the danger lies in the increasingly ethnic tendencies of emerging social media. The growing minority of digitally engaged citizens ought to influence the bottom line towards a more inclusive and tolerant politics. Key institutions such as the National Cohesion and Integration Commission and the Communications Commission of Kenya must device new regulatory systems to ameliorate the negative impact of negative ethnicity on social media.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Social Attitudes Toward Vietnam Veterans Essay

- Social Attitudes Toward Vietnam Veterans I have always been interested in the Vietnam War and the results of “the longest war in America.” Therefore, I have decided to examine the social attitudes toward Vietnam veterans. Since I feel so passionately about the way that Vietnam veterans are viewed, the purpose of my paper is to inform others about the way that the veterans have been criticized and misrepresented. Personally, I hope to gain a further understanding of the attitudes and views towards Vietnam veterans, especially since my father is a veteran....   [tags: Exploratory Essays Research Papers]

Powerful Essays
1569 words (4.5 pages)

Essay on Gender Differences and Behavior in Schools

- What “area” have you chosen as the focus for your level 6 research project, why do you think this is worthy of research. My level six research project will be looking into behaviour in schools; this will also carry an element of individual and, correspondingly, gender differences. This is worthy of research as even though there has been a vast amount of research completed already, about behaviour, this specific topic is somewhat less researched. Saying this, it is important to note that this specific topic has been researched previously, and that the only way it can be seen as a less researched topic is when it is compared with wider educational research....   [tags: attitudes toward learning in the classroom]

Powerful Essays
1409 words (4 pages)

Analyse British Attitudes Towards Race and Nationality Essays

- The British Empire at its height, encompassed vast amounts of territories; consequently, within the scope of land under British rule there was also a large range of races and nationalities. Attitudes towards these races and nationalities were as varied as the territories themselves. The expansion of this empire can be viewed as the prominent base factor that allowed the study of these new dominions, this catalysed and formed ideas on race and nationality during this period; other influencing factors such as; scientific research of the time and media representation of other cultures; through the medium of travel writing and journals ....   [tags: british empire, british attitudes, racism]

Powerful Essays
1692 words (4.8 pages)

Attitudes Toward Love in French literature Essay

- ... In stories, such as The Lay of the Nightingale, Marie de France, the writer, gives a glimpse into an unhappy marriage, in which the lady had to marry an older lord, even though she was in love with another knight and yearned to be with him. Their love, symbolized by the nightingale, is controlled and eventually killed by her husband, who uncovers her feelings. Yet even in their unhappiness, both the lady and the knight pledge to endure their sufferings and obey the rules of society, loving each other only from afar....   [tags: suffering, marriage, philosophy]

Powerful Essays
826 words (2.4 pages)

My Attitudes Toward A Political Issue Essay

- Most Americans get their political beliefs from their family, the media and from the school. Families are mostly known to structure the young American’s point of view towards a political issue. This is true considering some of my attitudes towards a political topic comes from my parents’. For example, when my parents are watching the news they say some comments saying what they would do, and I would agree with them or think the contrary. This is when the school comes along. When I agree with my parents, I stick to the opinion and see it as a fact, but then school informs you saying what is truth and what is false, what is right to do and what is useless....   [tags: Political philosophy, Politics, Democracy]

Powerful Essays
1172 words (3.3 pages)

Essay on Volunteering and Attitudes Toward Social Welfare Spending

- Volunteering and Attitudes Toward Social Welfare Spending Despite extensive research having been done on explaining why some individuals are more likely to support spending on social welfare than others, to this date, no one has examined the effect that a person’s level of volunteerism has on support for spending. However, the level of community involvement is worthy of consideration as an explanation for support for social welfare spending because, as has been reported by previous research, volunteers often find that structural problems exist that can only be remedied by government intervention....   [tags: Welfare Spending Politics Essays]

Powerful Essays
3547 words (10.1 pages)

An Investigation Into Attitudes Toward Disability Essay

- An Investigation Into Attitudes Toward Disability In this report I will investigate peoples attitude towards disability in society today. Many people have different attitude toward disabled people. There are certain stereotypes that many people in society often link with disabled people. These are a few of those stereotypes: aggressive, tragic and in need of pity and receivers of charity. Some people see people with disabilities as incapable, inadequate and of low intelligence, a super crip, someone who is marvellous, exceptional or inspirational, a person who has courage and bravery, people that smile and are cheerful in the face if adversit...   [tags: Papers]

Free Essays
1802 words (5.1 pages)

Essay on Teachers' Attitudes Toward Inclusion

- The study by Burke and Sutherland (2004) was conducted to ascertain if experiences with disabled students determine a teachers’ attitude toward inclusion. The attitude of teachers involved in classes that include special needs students may determine the success or failure of any inclusion program. The teacher who will adapt the curriculum and his/her own teaching style to meet the needs of all students in the class, will have a better chance of utilizing techniques that create a successful inclusion environment....   [tags: Special Eduation, Teaching, philosophy of educati]

Powerful Essays
594 words (1.7 pages)

Attitudes Toward Sex Education Essay

- Sex is huge, sex is important; everyone cares and has something to say about sex. Sex sells. Sex is an immense part of life for almost everyone in the nation and the world, including youth. Teens hear about sex from their friends, from the shows they watch on television, from the music they listen to, and sometimes, once in a while, they hear about it as discussed by their parents and teachers in an educational context. In a Center For Disease Control (CDC) report from the year 2000, about 65% of 19 year-old teens were currently sexually active, with another 20% unsure if they would chose to be active or not in the near future, and only the remaining 15% choosing to be abstinent...   [tags: Sociology Sexual Education]

Powerful Essays
2807 words (8 pages)

Changing Attitudes Toward the Poor in Britain Essay

- Changing Attitudes Toward the Poor in Britain Paternalism underpinned the Old Poor Law, the perception that those in power should take responsibility for their workers. The Old Poor Law provided 'out-relief' for those in poverty as an addition to their weekly wage. By 1832, however, the industrial revolution had begun and capitalism was the leading system. A new approach of 'self-help' marked the demise of paternalism. This new attitude was the belief that poverty was the fault of the poor....   [tags: Papers]

Powerful Essays
1008 words (2.9 pages)