Research Methodology: Research Approach And Methods

Chapter Three

Research Approach and Methods

3 Introduction

Research methodology is a way to systematically solve research problems and is considered the science of learning how research is to be carried out. Basically, the procedures by which researchers go about their work describing explaining and predicting phenomenon are called research methodology (Kothari, 2004).

The purpose of this chapter is to describe the research methodology of this study. Since the aim of the study was to test the effect of entrepreneurial motivation on the self-employment intentions, the design of the methodology was based on prior research into these relationships. This methodology chapter is structured as follows. Section 3.1 discussesgeographical and demographic

Seeking to understand the entrepreneurial motivationon self-employment intention, positivism provides a suitable paradigm to seek facts and causes of social phenomena where the researcher is seen as independent of the research being conducted. Positivism denotes that problem solving starts with formulating hypotheses that are then subjected to empirical testing through quantitative methods.

3.8 Data Sources

The evidence needed to answer the research problems based on questionnaire feedback and existing sources and consequently derived from primary and secondary sources.Primary and secondary data were used for this study. Primary data were collected through the structured questionnaires. Secondary data were collected from, texts, journals and magazines.

3.8.1 Research Design This study used single method of design, which is a procedure for collecting, analyzing and mixing quantitative data at some stage of the research process within a single study, to understand a research problem more completely. A major tenet of pragmatism is that quantitative method is compatible. Thus, both numerical and text data, collected sequentially or concurrently, can help better understand the research problem (Ivankova & Stick,