A Research Method Of An Ideal Social Reality Essay examples

A Research Method Of An Ideal Social Reality Essay examples

Length: 1332 words (3.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Unobtrusive fieldwork is an interesting qualitative research method that allows us to analyze pre-existing documents and discover the themes that are evident or subtle within a social norm. We obtain a better understanding through collecting, analyzing and questioning the patterns seen within a culture without having to interact with a participant. Television programming and commercial advertising diverge significantly between countries as they display different cultural values, social interactions, and historical background. As I have access to several South Asian channels which is predominantly watched, I was intrigued in studying the culture and how the image of elders and the concept of aging were depicted in Pakistani media. The following shows were observed during the early afternoon to ensure that the dominant audience were seniors who were resting at home while the children were at school and the adults were at work. In addition, the programmes aired during the three hour period ranged from politics, drama, and cricket in order to grasp a variety of interest within the senior demography.
The advertisements shown were attempting to construct an ideal social reality of an ordinary household in Pakistan. They included cultural practices which would be a common social norm of every household. The advertisements played during the commercial breaks introduced different products such as ice cream to cell phones, but they all conveyed a similar message: the audience is shown of healthy, vibrant, and friendly seniors who live happily with their children and grandchildren. The advertisements displayed this family-friendly content with similar patterns of the elders being surrounded by their family. The seniors are never depicted alo...

... middle of paper ...

...ng on the television was the theme of seniors used to represent trust and traditions. The audience who watched either the soap or cereal commercial (Table 2) were given a guarantee that the product being advertised is safe and used for many generations. For instance, the Zubaida Aapa Whitening soap used the word “Aapa” (which means older sister) to exhibit trust and targeted the product towards young women. Likewise, the Fauji Corn Flakes Cereal used similar tactics of gaining trust by displaying an elderly woman eating the cereal, and also showed the theme of tradition because Fauji cereal has been sold for decades. Lastly, a commercial on mixed pickle (Table 1) had portrayed tradition by having a grandmother teach her granddaughters in making mixed pickles. Thus, there was a utilization of the theme of seniors being symbolically represented as trust and traditions.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Quantitative Methodology : An Optimistic Future Essay examples

- Does quantitative methodology have an optimistic future in the study of political science. The answer is positive. But it doesn’t mean that using quantitative methods are panaceas for every research puzzle. Applying this methodology has several principles and limits. Whether the future of quantitative methodology is bright depends on its internal capability as we as its external possibility. The contents of this paper are fourfold. The first part will introduce the definition of quantitative methodology....   [tags: Scientific method, Sociology, Social sciences]

Better Essays
830 words (2.4 pages)

Ideal Life vs. Reality through In the Desert by Steven Crane Essay

- Stephen Crane was a realistic, American author. He also wrote little bits of Naturalism and Impressionism. As a child, Crane was constantly sick. In fact, he was so sick that his parents worried he would not make it. After losing four children before Crane was born, Crane’s parents had reason to worry about losing him. Despite his unhealthy nature, Stephen taught himself to read by the age of four. Crane is seen as the most groundbreaking writer of his generation by many modern day authors. A major theme that is seen throughout Stephen Crane’s writing is the sense of ideal life versus reality....   [tags: poem, ideal, reality]

Better Essays
818 words (2.3 pages)

Impact Of Modernity On Social Life Essay

- In this paper, I will tackle the whole concept of modernity as it has been inherited from the classical thought of Simmel, Weber, and Michels and as it is interpreted in the contemporary sociology. My primary concern is not necessarily to give a comprehensive account of the real and chronological development of the theme of modernity in sociology but rather to concentrate on a single and prime line: social movements and social conflicts. In this connection, my fundamental objective is the real effect of modernity on both the sociological understanding and the development of social movements....   [tags: Sociology, Georg Simmel, Max Weber, Karl Marx]

Better Essays
1395 words (4 pages)

Essay about Sociological Research Methods And Research

- As society and individuals are continuously changing it makes it difficult to study society as a whole due to the many challenges in terms of the correct method to utilize if wanting to achieve appropriate results. Although, sociology is viewed as a form of science the research methodologies differ. Nevertheless, when studying about society, sociology is seen as effective, however, various scientific methods may be used to gain the most accurate findings. A sociologists main interest is to observe and explain society, therefore the research procedure must be taken seriously....   [tags: Scientific method, Research, Sociology, Science]

Better Essays
1053 words (3 pages)

Essay on The Social Construction Of Reality

- The Social Construction of Reality Many theories have been developed over the years in attempt to explain how and why the human race interacts in the ways that they do. One of these theories is called the social construction of reality. Also referred to as social constructionism, this theory explains how humans come to understand knowledge through the sociological and communicative developments of these jointly constructed disciplines. Social constructionism became famous in the United States when Peter L....   [tags: Sociology, Reality, Social constructionism]

Better Essays
1154 words (3.3 pages)

Gang membership, Drug Selling, and Violence in Neighborhood Context Essay

- Smiley is a man who was released back into the society on a parole. He was sent back to live in his neighborhood. Shinichi Suzuki, a famous Japanese violinist who invented Suzuki Method, got the right idea of Smiley’s situation when he said “Man is a child of his environment”. It means that Smiley is a product of his environment. His neighborhood is a no picnic. The neighborhood is a basically a graveyard of American dreams. Like everyone else in America, Smiley values individualism, achievement, money, and family unity highly....   [tags: Smiley, Suzuki Method]

Better Essays
1525 words (4.4 pages)

The Ideal Intervention Method for Colleges Essay example

- ... College students also often associate healthy eating only with maintaining an attractive body image. This, though true, is only part of the whole story: nutritious eating not only develops the physical self, but it also aids in inculcating positive attitude. The results, when compared with those of the health-focused courses, reported an increased vegetable consumption and decreased intake of high-fat dairy in contrast to no significant changes in diet of the students in the latter. In yet another study, the in-person intervention was conducted as a single consultation session for each participating student individually....   [tags: weight, obese, college, health, students]

Better Essays
2453 words (7 pages)

Essay The Ideal Intervention Method for Colleges

- A recent study conducted by the American College Health Association characterized 38.7% males and 26.1% females in college as overweight or obese. (Reed et. al 298) As much alarming a situation it is, it could also raise questions of validity whether college is the actual reason of this situation. Results from a prospective longitudinal study acknowledge this doubt, and suggest that men and women in their first year of college gain weight more rapidly than the average American at the same age. (Holm-Denoma et al....   [tags: nutritional education, health, obesity]

Better Essays
2462 words (7 pages)

Essay about Max Weber : Human Science As A Thorough Investigation Of Social Action

- Max Weber considered human science as a thorough investigation of social action. In his logical focus on individual human entertainers he fluctuated from a substantial part of his harbingers whose human science was envisioned in social-essential terms. Spencer concentrated on the progression of the body social as nearly looking like an animal. Durkheim 's central concern was with institutional courses of action that keep up the union of social structures. Marx 's vision of society was instructed by his diversion with the disputes between social classes inside changing social structures and advantageous relations....   [tags: Sociology, Max Weber, Authority]

Better Essays
920 words (2.6 pages)

McDonaldization in Modern Culture Essay

- Today’s society and culture is becoming more and more McDonaldized. This paper will illustrate what the process of McDonaldization is. In addition, this paper will show how today’s society has adapted to this process along with using the theories from Max Weber. The McDonaldization theory defines the process of which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (Ritzer 1). Within McDonaldization there are five different concepts embedded into this theory, which are efficiency, calculability, predictability, control and lastly irrationality of rationality....   [tags: Social Studies]

Better Essays
1935 words (5.5 pages)