Magnito Digital Case Study

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A prominent young entrepreneur, Riyad Shahir Ahmed Husain is the Founder and CEO of Magnito Digital, a giant digital advertising agency in the country. Riyad achieved so many awards for his works most prestigiously the citation of the award, one of “Asia’s Most Influential Digital Media Professionals” at the 24th Edition of the World Brand Congress recently. Riyad had ventured his firm in the year 2007 while working first for designing and printing services. From 2013, he expanded his horizon working in digital marketing and content management with three of his friends. Magnito is now working with more than 80 clients to its being A2i Program, Prime Minister Office, Grameenphone, Digital World of BASIS and so forth.

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It works in helping the SME entrepreneurs including the women entrepreneurs by conducting various programs with an aim to develop the SMEs of Bangladesh. ‘E-Marketing For SMEs’ is one of the signature training programmes targeted to skill development of small and medium scale entrepreneurs in using new media and online platforms for the benefits of their business. It has also some bespoke short courses on entrepreneurship development, Bank loan-able Project Proposal etc. SME Foundation gives advice on Enterprise formation, the source of raw materials and marketing strategy. It also arranges Fairs for SME regionally all over …show more content…

Bangladesh Youth Enterprise Advice & Help centre (B 'Yeah) supports those who want to become entrepreneurs, transforming job seekers into job creators. Its mission is to build a society which values and celebrates socially responsible entrepreneurs. With the partnerships of Youth Business International, UK, Loomba Trust and International Labour Organisation (ILO), the center works for empowering Bangladeshi youth, especially women through self-sustaining and facilitate growth in SMEs that meets the criteria of sustainable development.
Idea Generation:

BetterStories is an ideas agency with three service units viz Business Incubation, Media & Communications, and ICT & Research. It’s Business Incubation service includes the workshop for potential incubates, self-evaluation programme and pre-incubation consultation, etc. It has a unique and highly flexible combination of business development processes, infrastructure and people designed to nurture new and small businesses by helping them to survive and grow through the difficult and vulnerable early stages of development. [Part-2 will be printed tomorrow]
The Independent, 26 October

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