Essay about A Profile Of Direct Competitor

Essay about A Profile Of Direct Competitor

Length: 1276 words (3.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

3.3 Profile of Direct Competitor
General Motors’ direct competitor is the company that operates in SIC (Standard Industrial Classification) code 3711 – Motor Vehicles & Passengers Car Bodies. In this paper, the direct competitor of General Motors is the big three automobile companies with similar market share and accounted for total 60% of market share in the United States. Therefore, General Motors’ direct competitors are Ford Motor Company, Toyota Motor Corporation, and Fiat Chrysler. (See Exhibit 4)
Among the four companies, Fiat Chrysler is the only one company that recorded the highest growth in market share in US from 2011 - 2015. This market share growth is relevant with its the revenue growth. In 2015 the total vehicle sales increased but some companies recorded lower vehicle sales, such as Ford Motor Company. In general, General Motors is the leader in the automotive industry in the US in term of market share, which accounted for around 17% of vehicle sales for 5 consecutive years from 2011 to 2015. However, its market share tended to decrease from time to time due to the new competitor in this industry. (See Figure 3-2)

Figure 3.2. US Automotive Market Share
Source: Company 10K Report, Bloomberg Terminal 2016
Globally, Toyota and Fiat Chrysler’s revenues increased during the period of 2011 to 2015 and Fiat Chrysler recorded the highest revenue growth (19.60%) among the competitor. On the other hand revenue of GM and Ford tend to grow in slow growth rate. GM recorded the lowest revenue growth in the last five consecutive years, from 2011 to 2015, which is 0.34% in CAGR. Ford also recorded only 2.35% in CAGR for 2011-2015. (See Figure 3.3. and Exhibit 1)

Figure 3.3. Revenue of Automotive Industry in US

... middle of paper ...

...ity of its employees, independent dealers and sales are in North America and primarily in the U.S. Fiat Chrysler is supported by 77,871 employees around the world in 2014. In North America segment, the company operates 38 manufacturing facilities, 23 in the US, 8 in Mexico, 6 in Canada and 1 in South America. In term of market share, Fiat Chrysler is in the fourth position among the big four players in the US. Its market share is 12.82% of US market or 2,228,000 unit sold in 2014 .
The strategic partnership between Fiat and Chrysler into new company Fiat Chrysler enhanced the capabilities of the company. Fiat Chrysler would have access to Europe market for Chrysler brands such as Dodge, Chrysler, and Jeep. Fiat Chrysler is also known as the producer of small, stylish and economical cars. As the trend of the green car, this capability is very crucial for a carmaker.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Competitor Analysis for Chocolate Company Essay

- Peter’s Chocolate Company To: General Manager From: Date: Topic: Competitor Analysis Report ________________________________________ Analytical Comparison of Competitors Callebaut Although under performing Peter’s in blind taste tests, Callebaut is recognized as a leading product. Like Peter’s, Callebaut is a premium priced and high quality. Callebaut has employed a higher profile marketing strategy, and stronger promotion strategy than Peter’s. Callebaut benefits from a European “myth” in which it is thought that European chocolate is superior....   [tags: Strategic Management]

Free Essays
1668 words (4.8 pages)

Aggression in Sports Essay

- Aggression and violence by players and fans has become permeated in almost every type of sport. We as a society has become increasingly accepting and even demanding of this deviant behavior. Media’s role in the acceptance of aggression and violence by competitors and spectators is the question. Newspapers devote entire sections to cover sporting events for fans. Television’s sports commentators contribute dramatic, opinionate commentaries to pre-game, game and post-game sporting events. Whether we like to admit it or not, the media has aided in the development of the public’s belief systems....   [tags: violence, competitor, spectators]

Better Essays
721 words (2.1 pages)

Essay on Eurasia Group: Industry Profile

- Introduction As an aspiring applicant who wishes to enter the field of political risk assessment. This report has been compiled to provide you the information and know-how required to land a position as a political risk analyst with Eurasia Group. First; the concept of political risk will be defined and explored, before illuminating why and how there is a need for corporations such as Eurasia Group to exist. Secondly, as this paper’s goal is to suitably prepare you for a job interview with Eurasia Group, a profile of the firm will be provided, answering the typical questions one asks of any organization: Questions that you as a prospective interviewee, are expected to know....   [tags: Political Risks, Direct and Indirect Competitors]

Better Essays
1915 words (5.5 pages)

Chinese Direct Investment During The U.s. Essay

- With $3 trillion in foreign exchange reserves and a growing need for resources to power its growth, China has been ramping up investments around the world. The Net outward-bound foreign direct investment (FDI) by Chinese companies grew from $5.5 billion in 2004 to $68.81 billion in 2010. Below are the countries China has foreign investments with: • United States: (FDI 2014-2016: $73.94 Billion) • Australia: (FDI 2014-2016: $24.95 billion) • Russia: (FDI 2014-2016: $14.7 billion) • Singapore: (FDI 2014-2016: $7.71 billion) • Canada: (FDI 2014-2016: $6.81 billion) • Myanmar: (FDI 2014-2016: $2.47billion) • South Africa: (FDI 2014-2016: $340 million) Chinese direct investment in the U.S....   [tags: Investment, Foreign direct investment]

Better Essays
934 words (2.7 pages)

A Brief Note On Direct Craft Beer Competitors Essay

- Implementation When compared to direct craft beer competitors, it is interesting to note how many more stock keeping units (SKUs) per brand Big Rock currently offers. This is represented by SKU counts of 14 per core brand and 11 per seasonal brand. Currently, the average number of SKUs per craft brand is 7.4 in terms of core products and 6.6 in terms of seasonal products (Reference Market Report). Although Big Rock operates on a much greater scale than traditional micro-breweries, there are significant risks to consider by offering too many seasonal SKUs....   [tags: Advertising, Marketing, Brand management]

Better Essays
868 words (2.5 pages)

Foreign Direct Investment in Myanmar Essay examples

- Foreign Direct Investment in Myanmar (Graphics not Included) Since 1962 the Burmese government has been under military rule (Country Profile, 2007). The lives of the Burmese citizen are dictated by the totalitarian style of government which led to horror and starvation, causing numerous protests against the government. The latest protest in 2007 was planned and organized by the same student groups which took part in the similar protest earlier in 1988. The first protest was held on 15 September 2007 with protesters protesting on streets in Yangon on nearly a daily basis....   [tags: FDI Foreign Direct Investment]

Free Essays
1969 words (5.6 pages)

Essay on Foreign Direct Investment ( Fdi )

- Concept: Foreign Direct Investment (FDI) Flow of money for the purpose of investments from one country to another country is called as Foreign Direct Investments. It is an investment made by a company based in one country for long lasting interest or controlling stake into a company in a foreign country. The nature of FDI could be either be inward or outward. Inward FDI refers to direct investments flowing into the home country from foreign land, and outward FDI refers to home country making direct investments in foreign land....   [tags: Foreign direct investment, Investment]

Better Essays
1785 words (5.1 pages)

Business Profile: R.K. Trading Co. Essay

- We are one of the leading manufacturers and suppliers of a wide range of Electrical Contacts for Starter and O.C.B. Carbon Brush, Brush Holder and Slip Ring Unit.// change sequencing, same as about us// Our range is acknowledged for optimum quality, efficiency and durability. We are counted as a prominent manufacturer and supplier of a comprehensive range of Electrical Contacts for Starters, O.C.B. Contacts, Carbon Brushes, Brush Holders, Slip Ring Unit and Flexible Cable. Moreover, we are also a stockist of Relay, Timers, PVC Cables, Copper Wire and Aluminum Wire....   [tags: Business Profile]

Better Essays
2279 words (6.5 pages)

Business Profile: Torquo Conveyor Systems Essay

- We are a renowned organization engaged in retailing and supplying of Audio & Visual Equipment, Sprung Back Scrappers and Polyurethane and Rubber Screen Decks & Liners. These are known for their durability, reliability and excellent performance. Owing to our experience of almost a decade in this field, we are engaged in offering our clients with a comprehensive range of LCD Projectors, Cordless Mike, Computers, Laptops and Audio Systems. Apart from these, we also provide Collar Mike, Sprung Back Scrapers and Polyurethane and Rubber Screen Decks & Liners....   [tags: Business Profile]

Better Essays
2230 words (6.4 pages)

Profile Essays Profile Essays - Grandfather, Grandpa

- Profile Essays Profile Essays - Grandfather, Grandpa By definition, my grandfather is handicapped. However, he doesn't act as though he is, and he certainly does not want to be treated in any special way. In fact, most of the handicapped people in society do not appreciate being treated in a way different from anyone else. They just want to be accepted as human beings. Some people become handicapped as a result of an accident. Others are born with their disabilities. My grandfather was asleep one night on a Coast Guard cutter when another ship, a destroyer, appeared in the distance....   [tags: Personal Narrative Profile]

Free Essays
415 words (1.2 pages)