Difference Between Old Media And New Media

1946 Words4 Pages

New media is referred to the process of distributing and exhibiting content instead of producing it, which is firstly summarized by Manovich (2001, p43). After stepping into digital era, the concept of new media commonly shows up in many scenarios and gradually became the mainstream force leading the digital economy. Considering China as a representative example, new media applications such as WeChat, QQ, Weibo are dominant components form its fast booming digital economy. Nevertheless, comparison between new media and old media never stops and it is always arguably whether new media truly overcomes the limitation of old media. This essay will pick one of the most favorable social networks Sina Weibo as example to investigate whether there …show more content…

According to Poster’s theory (1995), the main difference between new media and old media is, latter is passive whereas new media is very active. Thus old media is also known mass media, which was mostly controlled by a small group of elites due to their ‘wealth and privilege’ (Poster,1995). As producers, only they got the key of accessing to old broadcast media. As the figure below by Poster shows (1995, p13 cited in ), only this group of senders were able to spread and distribute information to numerous numbers of receivers and messages were sent only in one way. When people extracted …show more content…

It is inappropriate and impossible to evaluate new media in an absolute way as it sometimes widens people’s opportunity of participation whereas in some scenarios, it makes the inequality stands out. But what people can see is new media which is Weibo in this essay indeed promotes the interaction and connection between individuals and provides people with a freer playground where their diverse needs can be satisfied. It makes information and communication more transformable and release people from geographical or time restrictions. More and more people participates in and get involved in this enormous virtual community due to the presence of new media. The contributions made by it weights far more than its disadvantages which reminds people of old media’s limits. What should always be put at the forefront of head is how to improve new media’s shortcomings rather than blindly criticizes it for making similar mistakes which made by old media

Open Document