A New strategy for Kodak

A New strategy for Kodak

Founded in 1884 by George Eastman as the Eastman Kodak Company; today Kodak serves as an industry leader in the area of imaging. The company first started as a photographic film company based in Rochester, New York city. The firm has since differentiated its business and progressively evolved in order to remain competitive with the advent of the digital revolution. Although it no longer holds its once dominant market share, through continual investment in research and development Kodak was able to ensure it could remain an industry contender well into the new millennium. A leading America technology company is focused mainly on imaging solutions and services for most of the businesses around the world. It provides packaging, functional printing, graphic communications and professional services for businesses around the world. Its main business segments are Digital Printing & Enterprise and Graphics, Entertainment and Commercial Films (Dayan, 2011).

The major five key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business include the following.

(a) Identification of mission and values of its choice- Eastman Kodak has a mission of offering quality services to its customers and be the leading solution provider in technology market. Through identification of the values of its choice, it will be in a position to convince its customers that it is the best provider of services that meets their demand. This will help the company influence key objectives of an organization of your choice and assess the influence of stakeholders in its operation ranging from financial, human resource and other activities.

(b) Knowing the financial importance of human resource...

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...social responsibility in order to benefit most of the communities that are close to it geographically. This will lead to development of infrastructure and other amenities such as sport centers. The company will also try to mitigate environmental degradation by use of modern technology.

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Works Cited

Dayan, P. (2011). Kodak Canada Corporate Archives and Heritage Collection. Rochester Business Journal, , 3-7.

Gavetti, H. ,. (2011). Kodak and the digital Revolution. New York: Macmillan.

Hammer, M. F. (2011). History of the kodak and its continuations. New Jersey: Bale Press.

Helm, M. (2013). Kodak from Nodak-David Houston. journal of international photography , 10-12.

Jones, R. (2010). Kodak separates business into consumer and commercial segments. Mombai: Parjon Publisher.

Moris, S. (2012). Strategic Management of technological Innovation. London : London Publisher.