Androgyny As A Macro Balance Of Fashion In Fashion

Literature review

According to Reilly (2014:22) “androgyny” was a Greek word which refers to “man and woman.” It composes of the balance of masculine and feminine traits (Woodhill and Samuels 2004). This literature review will investigate the reasons for the androgyny in fashion and if it will continue becoming macro trend. In order to do this, the author will focus on the culture and physiological aspects of this phenomenon both in west countries and east like china.

First of all, macro trend is the combination of micro trends. By strong influence of it, a large proportion of sectors and population will shift (Higham 2009:88-90). To answer weather androgyny is a macro trend, it can be found in catwalks, celebrities, people’s taste, and the clothes they wear in daily life. Michael Butler, the doctor of Aston business school clams that“Fashion is a very good way of
The feminine fabric like lace or the floral print is not only can be seen in womenswear but also menswear. Kotler (2000:183-185) states that the products is chosen to reflect not only individuals’ role but also desired status (ideal self-concept) in their life. In 2004, Gabriella Forte, the president of D&G America, noted that the dress style for men changed dramatically, the active colour became increasingly famous and the sales of men sector raised 40 per cent annually after they highlight flamboyance in the new season (Orecklin 2004); The catwalk of Balenciaga Menswear in Spring 2017 use the element of heels and chokers. Another signal for the androgyny trend is Selfridges, it launched the new concept store in 2015-Agender, aim to sell fashion goods by blurring the lines between men 's and womenswear. However, a number of male in china still do not choose androgynous clothes in daily life as they do not want to be seen as“娘” which means “unmasculine”(Aggleton