Jeb Bush, the name may sound familiar. His father and his brother have both been President of the United States of America. However, Jeb Bush 's ideas stand out differently than his kin. Although he is a Republican, that is where the similarities end. In Jeb Bush 's campaign ad, he has loyal supports who speak on his behalf about how he made a difference in the state of Florida, where he was governor, and in their own lives, wearing blue, the use of 'fix ', and common language in order to attract his audience for the betterment of the community.
The campaign ad of Jeb Bush opens up with a variety of different people that all have a different reason for why they are talking about Bush. The third supporter that is shown is a woman and her daughter, Lucy, who has severe autism. Berthy De La Rosa-Aponte is from Florida, she explains how Mr. Bush 's actions made a difference in her life, her daughters, and people with developmental disabilities. She states "He is the best voice we can have (Bush)," later on in the advertisement. Rosa-Aponte is implying that there is no one better than Jeb Bush to speak on behalf of America. By using Berthy, Bush attracts to viewers who relate to the struggles and difficulties that are faced on a daily basis with developmentally disabled sons, daughters, mothers, fathers, or any loved ones. There are approximately 53 million adults who have a disability in the United States of America (CDC: 53 million adults in the US live with a disability). This is a sufficient amount of people and families that Jeb Bush could potentially attract. The other supports would agree with Berthy De La Rosa-Aponte as well.
It would seem that Jeb Bush likes to attract large groups of people. Kim Donate...
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...ons made a greater impact in their lives. Viewers may be more apt to listen to the supporters than Jeb Bush himself because they can relate more to the people who share their stories. Mr. Bush listens to the people of Florida and that is very noticeable with the supporters sharing their stories and stating their opinion on Jeb Bush.
Jeb Bush 's political campaign advertisement was very effective. He gains this effectiveness through his supporters and their stories, wearing blue, using the word 'fix ', and using common language throughout the whole advertisement. Though like every other political ad Jeb Bush will face his critics, Bush has a greater chance of having more people on his side. He will have more people on his side because he attracts to a large number of groups. Jeb Bush may have a chance of becoming the next President of the United States of America.
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