Analysis Of Jeb Bush

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A Legacy Reborn Jeb Bush, the name may sound familiar. His father and his brother have both been President of the United States of America. However, Jeb Bush 's ideas stand out differently than his kin. Although he is a Republican, that is where the similarities end. In Jeb Bush 's campaign ad, he has loyal supports who speak on his behalf about how he made a difference in the state of Florida, where he was governor, and in their own lives, wearing blue, the use of 'fix ', and common language in order to attract his audience for the betterment of the community. The campaign ad of Jeb Bush opens up with a variety of different people that all have a different reason for why they are talking about Bush. The third supporter that is shown is …show more content…

It is noticeable that most of the supporters, Jeb Bush, his wife, and the other people in the ad appear to be wearing blue. The color blue represents peace and loyalty (Meaning of Colors). By wearing these colors it appeals to the audience because they may feel at peace with Mr. Bush and be willing to listen more. Blue is also a connotation with patriotic colors, showing his patriotism for the United States of America. The campaign advertisement also shows some patriotic images of the White House and the Capitol. Jeb Bush shows these images because he is trying to imply that he would make a difference if he were in the White House or the Capitol and that there needs to be a change …show more content…

He uses this common language because he wants to keep it short, simple, and sweet. Bush says things like "I said I was going to do these things and I did them and the result was Florida 's a lot better off (Bush)," he keeps it to the point stating that throughout his time of governor he changed Florida and now the state is a lot better. Bush does not want to use big, elaborate words to confuse the audience and make them feel like they do not know what they are talking about. He gives himself credibility by showing these supporters and saying that Florida is a lot better off since he has been governor. By stating that Florida is a lot better off is only his opinion but, he enhances it by showing the supporters state how his actions made a greater impact in their lives. Viewers may be more apt to listen to the supporters than Jeb Bush himself because they can relate more to the people who share their stories. Mr. Bush listens to the people of Florida and that is very noticeable with the supporters sharing their stories and stating their opinion on Jeb Bush. Jeb Bush 's political campaign advertisement was very effective. He gains this effectiveness through his supporters and their stories, wearing blue, using the word 'fix ', and using common language throughout the whole advertisement. Though like every other political ad Jeb Bush will face his critics, Bush has a greater chance of having more people

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