Everyone is looking for better and healthier life! People today pay more and more attention to the food they eat, they want it to be healthy and tasty, on the other side modern life is so dynamic and eventful, that the food must be fast. So you need to come up with something that will support all these needs. The great solution is Frozen Yogurt. It is a refreshing, savory dessert that combines the flavors and textures of ice cream and sherbet. Frozen yogurt is a new-comer in the dessert market. Nevertheless, “the history of frozen desserts dates back thousands of years to Asia where water ices were first made.’’ (wiki) Yogurt was brought to the U.S. in the early 1900s and steadily increased in popularity as a health food item over the next several decades. By the 1970s, with the popularity of ice cream technology was transferred to the production of frozen yogurt. But it’s entry into the dessert market was a distinct failure—consumers complained that it tasted too much like yogurt. Relaying on consumer demand for a sweet product that tasted like ice cream, TCBY opened its first store in 1981. The highest popularity comes to Fro-yo by the mid 1990s. But in the late 1990s as Americans turned their attention to high-protein, high-fat diets, demand for frozen yogurt slowed considerably. Low-fat foods such as frozen yogurt fell out of favor as food trends preferred higher fat and lower cost ice cream at the turn of the millennium. Trends changed back to frozen yogurt in the mid 2000s with the advent of live probiotic powder-based mixes. Over the last decade the production of frozen yogurt has grown multi-million dollar business with dozens of competing companies.
With a summer months just about the corner, frozen yogurt purveyors ar...
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...to the wide selection of tart and frozen yogurts featuring live and active cultures. Except strawberry, chocolate and other popular flavors Yogurtland gives an opportunity to try more exotic choices such as green tea, pistachio, mango and pomegranate. Also variety of fruit, candy, nut and cereal toppings are available. The chain debuted in 2004 and has expanded through franchising. Units are inline or freestanding, with quaint, bright interiors to create a comfortable but exciting atmosphere. A survey of visitors showed that most of them were first time in this store and were satisfied with the result. “I'm glad I was reintroduced to Yogurtland. I'll be returning sooner rather than later.” – saying Julie F., one of the customers.
Quite difficult to come to certain conclusions interviewing individuals, so I’ll refer to the data of the most used Internet resources.
While many pass by the dairy aisle thinking nothing of the stories behind products, yogurt is such a product that has been experimented commercially in what is now a battle between the bacteria. Activia and Yoplait are two players in a grander battle of gaining consumer interest. Both the Activia and Go-Gurt commercials differ in the details of their approach, yet both stray away from
Very few fast food chains have the distinct choice of selling something with a health promotion while on the other hand, being visited by countless thousands of people is a clear sign that society has become more conscious about their health and well-being. Smoothie King promotes in making living a healthier more active lifestyle, delicious and nutritious. Whether trying to lose a few pounds, have energy at the end of the day or simply feel better about your diet, each and every smoothie made is blended for a specific purpose. Tropical Smoothie Cafe’s menu boasts bold, flavorful food and smoothies with a healthy appeal, all made to order from the freshest ingredients. Smoothie King and Tropical Smoothie cater to heathy lifestyles and eating better; however, both have various views based on franchise image, the menu, and customer appeal. I happen to love fresh smoothies and I have become very familiar with the “giants” in the smoothie industry, Smoothie King and Tropical Smoothie.
..., it is possible to not become caught up in the consumption craze and in the event that a sentient yogurt comes from underground, it wouldn’t reach the level of disaster shown in the movie.
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
Natureview Farm, Inc. (Natureview), a small yogurt company founded in 1989, produces and markets yogurt using natural ingredients and a distinct manufacturing method that yields a smooth, creamy texture without adding artificial thickeners. As a result of this emphasis on natural ingredients, the brand has established a reputation for high quality, great tasting yogurt and is the leading natural foods brand of refrigerated yogurt. Natureview’s yogurts – available in twelve flavors in 8-ounce cups, four flavors in 32-ounce cups, and multi-pack yogurt products – are distributed nationally and the company shares leadership in the natural food channels. In 1999, the company’s revenues grew from $100,000 to $13 million; however, despite Natureview’s success and well-established brand, the company has long battled to preserve a steady level of profitability.
Ben and Jerry's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1)
2. Consumers: The emergence of dual career families resulted in unavailability of sufficient time to cook food. Hence interest and love towards such frozen food is increasing1. Type of meal 2. Brand 3. Variety.
With every survey taken there are limitations. Within this survey people could have not wanted to say their true reasons for not votin...
In the light of the recent posture of many individuals on what they eat, we have taken the time to make us what balances your meal. We discovered that beyond the conventional food, you can enjoy your sumptuous ice cream as a unique dessert. This has made us work on our product to match your tastes and preference. Each flavor is an expression of our expertise and precision in ruling the market. We have the end consumer in mind in everything we do. We are proud that state that we have made huge investments to keep you enjoying rave moments with each taste of our Ice Cream. The name that would be etched in gold based on our drive is
NO 1: If needed comes about not flourished then Fruit frozen yogurt will be served in assortment or specific flavours such are.
Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream.
Indian Ice Cream market can be segmented in three different ways, namely on the basis of flavors; on the basis of stock keeping units / packaging and on the basis of consumer segments. On the basis of flavors the market today has a number of flavors like vanilla, strawberry, chocolate, mango, butterscotch a number of fruit flavors, dry fruit flavors traditional flavors like Kesar-Pista, Kaju-Draksh etc. The market is totally dominated by Vanilla, Strawberry and chocolate, which together account for more than 70% of the market followed by butterscotch and other fruit flavors.
For example, PAX Yogurt Company, which originates on Mount St. Benedict, is a local company which developed seven different flavours of yogurt into the market, they are: almond, guava, passion fruit, pineapple, soursop, strawberry, natural (plain) and vanilla. The primary objective was to meet the customers’ needs with a good quality product at an affordable price in order to return high sales and profitability for the company. It is imperative at this stage, that particular attention should be placed on creating strategies for pricing, placement, distribution and promotion so as to establish a market presence and create a suitable demand for the product. Pricing strategies include price skimming and price penetration.
They need extraordinary flavors that can make anybody come back for seconds and also cut the production expense in half. To do so, they must use the cheapest ingredients such as corn, sugar, and salt. These ingredients add flavor to the food , but they contain calories that leads to health problems such as high blood pressure and diabetes. The companies don’t care about nutrition, because the consumers prefer taste over the bland low-calorie version of the foods. In the article Extraordinary Science , Stephen Sanger, CEO of Yoplait Yogurt company said ,“Don’t talk to me about Nutrition...” he continues, "Talk to me about taste, and if this stuff tastes better, don 't run around trying to sell stuff that doesn 't taste good."(Moss 4)
New Snack- 2 oz. of fat-free plain yogurt and ½ cup of blueberries (Frozen yogurt and blueberry pops)