Stakeholders Of Stakeholders

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Introduction:
Every organization is operated towards a vision. Vision is very crucial for every organization. So, it’s very important to know how to develop a vision for an organization. After developing the vision the vision should perfectly be communicated to those stakeholders who have roles in relation to the vision. All Stakeholders needed to be identified regarding to the vision. Without proper communication previously set vision might not be achieved. Communication method is also presumed to be analyzed. For this purpose, how the vision is going to be implemented should be understood as well as how to set strategic direction, strategic planning is outlined. So, in this assignment I’m going to discuss and analyze all these issues.

1.1 Assess the roles of key stakeholders in relation to the vision:
Stakeholder refers to those who have interest in an organization. Stakeholders can influence and can be influenced by their organization and also can influence the organization. Directors, government, suppliers, creditors, owners, employees are the example of the key stakeholders of every organization. They’re directly concerned with the organization. Each type of stakeholders has to play their role to accomplish the vision of the organization. The roles of key stakeholders are enumerated bellow:
1.1.1Employees: Strategic direction may be set by management but done by employees. Employees do the work towards company’s vision previously set under the direction of top management.
1.1.2 Owners/Stockholders: Stockholders are responsible for providing required capital needed by the entity for acquiring its vision. They are the owner of the organization. They have relatively greater power then other stakeholders because they are the own...

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... the top management of the organization should consider the factor which has influences on the organizational policy. The management should also conduct a SWOT analysis to set a vision which will be achievable. If the key stakeholders have part in taking decision or setting vision, mission or objective then the vision will be appropriate. After setting vision, the vision should be written which is called the vision statement. Vision statement provides the direction what to be done by all stakeholders have interest with the organization. Vision is a statement which states the organizations motive, desire, and objective in a clear and concise way. Vision of an organization should be market oriented. Vision statement represents the organization in a concise way. If the vision statement is lengthy then the motive of the vision statement will not be effectively achieved.

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