Start 2 Game is an independent video game store, with unique incentives for customers
Understanding the product and market
The video game industry is currently performing extremely well, being estimated to hit $70.1 Billion by 2015 thanks to the combined growth of Portable, console, online and PC Games. During the period of 2005 – 2008, the industry grew by 16.7%
“No other sector has experienced the same explosive growth as the computer and video game industry.” - Michael D. Gallagher, president and CEO, Entertainment Software Association
In the United States, 58% of all citizens own a dedicated Games Console, PC or Smartphone, with the average household owning a minimum of one console. 68% of these people use Consoles as their video game platform of choice and 62% of them play games with others, either in-person or online.
In a list of the top selling Video Games of 2012, the Call of Duty series featured twice in the chart, with Call of Duty: Black Ops II coming out as the top selling game of the year. Call of Duty: Modern Warfare 3 also featured on the list, even though it was the series’ release for 2011. This proves the extreme popularity of the game series, with Call of Duty: Black Ops II raking in over $1 billion in 15 days, and Call of Duty: Modern Warfare 3 raking in the same amount in 16 days. Also featured on the list was Halo, a game in the same genre of the Call of Duty Series, Football simulator ‘Fifa 13’ and Dance game ‘Just Dance’.
Start 2 Game will cater to the more casual market of games, selling mainly PlayStation and Xbox games as opposed to games for dedicated ‘Gaming PC’s ‘. There is proof, as seen above, that a large proportion of Game sales are mainstream console sales.
PC Gamers ar...
... middle of paper ...
... held back if the shop performs well. Gamers are, in general, not loyal to shops that sell games and can easily be swayed. Having incentives like competitions and leader boards can be inviting to gamers to keep coming back.
How would the idea’s success be monitored?
Obviously, the main way to monitor the shops performance is by sales. However other factors could be used to see more detail, like the amount of games tested per day and the amount of active users in competitions and leader boards.
What resources would be needed to setup the shop?
The shop would obviously require games and consoles. It would also require controllers, consoles, TV’s and furniture for each booth setup. These wouldn’t come at a cheap price, but the publishers need outlets to sell games and consoles so therefore would do a cheaper price for the shop than the RRP if bought in bulk.
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