The Dissonance Theory Of The Individual Attitudes And Behavior

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ATTITUDES Attitudes of individuals Why do individuals act in certain situations, different reactions to certain people, objects or issues idea De feels so strongly about the issues is because we have developed an attitude towards those people, objects and issues. Attitudes can be positive or negative, favourable or unfavourable, like or unlike the review of a person, object or issue. Allport in 1985 P.648 “if if an attitude is a mental a neutral state of readiness, organized to experience, exerting an directive where dynamic influence upon the individual’s response to all objects and situations with which it is related” Added use allow was to deal with situations through our daily lives. Differing attitudes towards individuals are situations from viewing them are having at reception based on a previous experience. Fishbien&Ajzen1975 noted that an attitude is learned, it prompts an action which is either positive or negative. The attitude which has been learned in the initial situation remains and it is recalled and subsequent …show more content…

FESTINGERS’S cognitive dissonance theory states” inconsistency between two cognitive elements whether they represent believes attitudes and behaviour is give rise to dissonance (Ajzen& Fishbein 1980,P22) dissonance can be understood as a lack of agreement between objects are individuals. FESTINGERS’ in 1957 explain how attitudes, beliefs and thoughts which are cognitive are elements can affect each other and bring about dissonance that lack of agreement, consonance which relate to harmony and he relevance which has no effect at all. Research by Ajzen and Fishbein (1980) concludes that an inconsistency between two cognitive elements, gives rise to dissonance. Dissonance causes and motivation to change one’s attitude, belief or behaviour by changing one element and returning to a state of

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