Before World War II Hitler had plans to create an automobile for the masses of Germany, he envisioned an affordable vehicle capable of transporting three children, two adults and able to reach speeds of 100 kilometers per hour. After failed attempts at creating the ideal car he enlisted the help of Ferdinand Porsche. With the help of Porsche they created the Kraft durch Freude- Vagen, or Strength through Joy-Car. After the Kdf –Vagen, a new design by Erwin Komenda emerged and turned out to be the legendary beetle shape known across the world today. Komenda’s design was put through one million miles of testing before being deemed complete. On the 26th of May 1938 a factory built to produce these cars emerged in the new town of KdF- Stadt. As war emerged production of the KdF -Vagen slowed and the factory began to produce military vehicles.
During the war a new factory was built at Fallersleben on the Luneburg Heath to produce more military vehicles. This new factory, built by loaned workers from Mussolini, was modeled after the Ford Manufacturing plant at Rouge River. Even though the German people saved their money for the new car, wartime forced the factories to produce very little Beetle...
... middle of paper ...
...les began to decline again in the 80’s with the rise of Japanese auto manufacturers. The Japanese car companies such as Nissan and Toyota delivered cars at a price that Volkswagen couldn’t compete with. A new revision of the Beetle proved the be the savior of the company once again, reviving its sales and making it once again a leading auto manufacturer. Now the company owns many other auto companies such as Audi, Lamborghini, Bugatti, Seat, Skoda, Bentley, Scania, a portion of Suzuki, and Porsche.
The Volkswagen Company born out of the Third Reich and Hitler’s demands turned out to be much more than a little 1930’s German people’s car, but rather a world leading car company. The company, born out of the flames of war, withstood the test of time to become what it is today. “No present-day company is more a product of military might than Volkswagen.”(Lee, 2006, p.1)
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Brands have been around for at least 5000 years and to this day our societies have evolved a great deal in regards to this aspect. The reason why brands have become of a greater importance in today’s society is because of our increased want rather than need (what we need to stay alive such as food and shelter) for a new and customised product thus “moving from an economy of mass production to an economy of mass customisation”. (Neumeier, Morgan & Edgar, 2006) Nevertheless, brands have become an important part of our lives, in many cases being a reflection of who we are or what we would like to become.... [tags: Volkswagen Salvage Image]
3441 words (9.8 pages)
- By the reading of it, Volkswagen management expressed what seemed like genuine shock when the EPA and California’s Air Resources Board revealed their joint findings regarding the automaker’s manipulation of US emissions testing for diesel cars outfitted with a particular 2.0-liter, four-cylinder engine. Last Sunday, the company’s then CEO, Martin Winterkorn, issued a brief statement declaring that the Board of Management at Volkswagen AG “takes these findings very seriously.” The findings revealed that the automaker used “defeat devices” to fool emissions testing, effectively concealing the reality that certain cars spew emissions some 10 to 40 times the legal limit.... [tags: Volkswagen Group, Volkswagen, Audi]
728 words (2.1 pages)
- The Feminist Struggle Portrayed in Brief History Of The Horse Lorna Crozier's poem, "A Brief History Of The Horse", offers many different interpretations. However, the structure of the poem breaks down into three stages: past, present, and future. By examining the archetypes within the poem, it can be suggested that the horse stands to represent the feminist struggle, the ongoing battle for women to have an equal place in society. In explicating "A Brief History Of The Horse," it is of primary importance to examine the logopoeia (thought level) of the poem.... [tags: Brief History Of The Horse Essays]
1370 words (3.9 pages)
- “The Group’s goal is to offer attractive, safe and environmentally sound vehicles which can compete in an increasingly tough market and set world standards in their respective class.” (Volkswagen’s, mission statement) Volkswagen Group is a German corporation, it manufactures: passenger cars, commercial vehicles, motorcycles and engines. Volkswagen extended its lead over Toyota in May 2016, and it has every chance to finish the year as the world’s largest automaker. (Forbes) The company owns Audi, Volkswagen, Bentley, Porsche, Lamborghini and Bugatti.... [tags: Volkswagen Group, Volkswagen, Diesel engine]
898 words (2.6 pages)
- A Volkswagen engineering employee “deliberately conspired to manipulate tests run by a multitude of government agencies to mask emissions” (Lippe, 2015, para. 3). Furthermore, this action was allegedly a decision made solely by one engineering employee who was attempting to create an ignition switch of lower cost in order to save corporate costs (Lippe, 2015). In addition, when the ignition was switched off, the airbags failed to deploy, adding additional threats to the Volkswagen vehicle (Lippe, 2015).... [tags: Business ethics, Ethics, Volkswagen]
1035 words (3 pages)
- The History of Volkswagen In 1937, the German government founded Volkswagen to mass produce a low priced "peoples car." A Nazi organization called the German Labor Front operated the company originally. They brought in Ferdinand Porsche to design the car. He used elements from his type 32 prototype NSU that he designed in 1934. Such elements were an air cooled horizontally opposed four cylinder rear mounted engine and torsion bar suspension. Production was supposed to start at the Kdf-Stadt factory in September 1939, but this turned out to be the same month that world war two was declared and the car was put off.... [tags: Papers]
702 words (2 pages)
- Compare the two texts an extract from Black Boy by Richard Wright and A Brief Introduction To The History Of The Deep South for: 1) Tone 2) Use of Language (Style) 3) Register (Degree of Formality or Informality) Black Boy by Richard Wright is a personal recountive piece while A Brief Introduction To The History Of The Deep South a piece of expository writing. In Black Boy, the narrator recalls and describes 2 incidents that occurred on the same day which impacted his life and let him better understand the Whites’ thoughts and how to react to them.... [tags: Black Boy A Brief Introduction To The History Of]
541 words (1.5 pages)
- Homosexuality can be tracked throughout history. In ancient Rome, philosophers, such as Socrates, were having sexual relations with their students. They believed it was a part of becoming a man. The Bible, one of the oldest books in literature, discusses homosexual practices among the citizens of Sodom and Gomorrah. Some of the most influential people throughout history were discovered to be homosexual: Susan B. Anthony, William Shakespeare, Leonardo Da Vinci, and Tennessee Williams. Homosexuality is worldwide and has a global impact on society; it transcends borders, cultures, and governments.... [tags: A Brief History of Homosexuality]
2385 words (6.8 pages)
- There are three great western religions that through history have globally expanded throughout the world. One of those western religions is Islam. Islam was first introduced and developed on the Arabian Peninsula. Islam, like Judaism and Christianity, is a monotheistic religion. Islam means "submission" to one god. The followers of Islam are known as Muslims. One primary leader of Islam is a man named Muhammad. When an economy began to develop in the Arabian Peninsula and the city of Mecca played a major role in the prosperous economy.... [tags: World History]
549 words (1.6 pages)
- Globalizing Volkswagen BACKGROUND Since its beginning in 1938, when the Germany government laid the foundations of the first Volkswagen factory to build a "People's Car", Volkswagen has had its times of trial and prosperity. Hardly making it through the end of World War II, this company has had several different executives to take it in many different directions, some bringing prosperous growth and others defeat and lost investment. Competition brought VW to its knees in the late 1980's and early 1990's, and they faced defeat if they couldn't turn it around to compete against the new Japanese manufacturing and production that decreased the costs of cars making them more affordable and appe... [tags: Business Analysis Strategy Management]
1271 words (3.6 pages)