• Select and provide a general overview of three (3) healthcare organizations that interest you.
• Discuss the 5 P’s of healthcare marketing to each healthcare organization.
• Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential of a healthcare organization.
• Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.
Healthcare organizations are designed to meet the healthcare needs of individuals and promote a healthy community. The three healthcare organizations that interest me are: The Heart Hospital Baylor of Plano, Texas Health Center for Diagnostics & Surgery Plan, and Parkland Health and Hospital System. Due to evolving healthcare industry, focusing on just patients and physicians is no longer a marketing strategy. According to Mycek (2015), “Marketing teams need to expand their consideration set and focus on the new 5 P’s of Healthcare Marketing” (p. 1). The new 5 P’s of marketing now impact the marketing potential of healthcare organizations by offering changes in sales rep – physician access, purchasing, formulary decision making, and growing patient empowerment. The new 5 P’s of marketing are: Physicians, Patients, Payers, Public, and The Presence of Politics.
The Heart Hospital Baylor Plano is an Acute Care Hospital located in Plano, TX. The Heart Hospital Baylor Plano opened in January 2007. The facility provides outpatient services, inpatient services, and emergency services to patients. The facility is the sixth largest cardiac surg...
... middle of paper ...
...hy they feel they are a better facility than others.
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