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Fast food competitive factors
Impact of advertising on food industry
Causes and effects of the growing popularity of fast foods
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We have all seen those advertisements that show glorious looking hamburgers that look like are simply exploding with tasty goodness, but how many times has our food actually looked like the advertisement? In my experience, that number would be zero. These advertisements are meant to trick our minds into thinking fast food is much better than it is in reality. Although, this argument could be made about just about any company in this age of brand personification, but just because other companies do this does not mean its ethically sound. In addition to that fast food is an item that is potentially harmful to ones health so there is a difference between Nike running an embellished advertisement and a fast food chain running an embellished advertisement as Nike’s product is not normally correlated with harming ones health. Society distinguishes a difference between persuasion to buy a product that is harmful to ones health versus one that is beneficial or harmless to ones health. The idea is that its wrong to persuade someone to buy or do something that is harmful to his or her he...
This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.
While some diseases are hereditary, most are preventable, But it’s hard to prevent a disease when companies such as Nestlé, Mondelez, and PepsiCo are increasing the levels of sugar, salt, fat, and flavor to products like soft drinks, candy, and cured meats. Food science research has shown that these types of products can stimulate neural circuits similar to those that are stimulated in cases of drug addiction. (Tempels, Verweij and Blok, 2017). In order for those companies to sell as many products as they can they prey on Americans and people around the world disregarding what their products may do to their health? Advertisements from these companies tempt people to give in and buy products they don’t need to eat. Promoting diabetes prevention or obesity prevention would be more successful if there weren’t so many temptations standing in the way of it
Throughout the film, various companies are exposed for promoting products in a manner that depicts the products as a healthy alternative. The ultimate exposing is done on the government and the USDA. The government is exposed for making deals with food companies to not demonize companies that sell unhealthy food. Even Michelle Obama 's "Let 's Move" campaign against childhood obesity started out bringing unhealthy companies to the light but died down by emphasizing exercise and not talking about food.This is largely in part due to a deal made with major corporations who weren’t too pleased with the original approach of “Let’s Move”. In addition, the USDA is exposed for promoting products such as cheese, milk, and high fructose corn syrup in a fictional way. They provided no information that they were unhealthy in the
For example, a bundle at McDonald’s can feed up to four people at one time, and it only costs about fifteen dollars! So, in the long run, it is just easier to go pick up some fast food rather than wasting your time cooking an actual meal. Lastly, even though fast food is very cheap and in every corner, it is not healthy at all. Studies have proven that a person that ate McDonald’s for his meals for a full month ended up having some serious health problems. In conclusion, even though it is very easy to access and very cheap, fast food has some serious health issues and is very harmful.
Children look up to the superstars of today's sports world. They are the children's heroes. What is presented to the viewer in commercials, is misleading. Sports stars need to be more concious of what they are endorsing. To be an athlete, healthy eating is a must. The advertisements and professional athletes today, do not promote or support this.
The sole purpose of a company is to offer goods and services while making a profit. If people have a liking for food products with so many unhealthy items and are willing to buy them, the companies have no obligation to reduce the amount of added ingredients. The companies aren’t the ones forcing the public to overeat. However, these companies shouldn’t market their products to people who they can easily exploit like children and those who are penurious. Michael Moss, author of the article “The Extraordinary Science of Addictive Junk Food” interviews several people who worked for certain big brand companies and gives us an abundant amount of information on how the food companies make and market their food to “get us hooked”.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
There is the familiar issue of Red Bull’s slogan and its claim to give you wings. Red Bull faced litigation for this false claim and agreed to pay more than 13 million after settling a lawsuit over false advertising. (Business Insider 2014) The brand says in its marketing that the product can improve bodily functions like reaction speeds, and concentration, yet was proven to have no scientific support by the plaintiff in the lawsuit (Business Insider 2014) Contrary to its claims Red Bull gives its consumers no more energy than a cup of coffee (Reuters 2013) Legal clashes over the ethics of the company in advertising can continue to hurt the brand and its
Most of them are bright shiny colors or are flashing and blinking to capture your attention and pull you in to eating something that’s pretty close to garbage with no real nutritional value whatsoever. Eating this food can add extra calories, cause your body to be resistant to insulin and spike your blood sugar. It can also cause high blood pressure, depression, dental distress, weight problems, high cholesterol, and acne (Pietrangelo and Corey). Despite the negative health effects these companies like McDonalds and Burger King still pull people in to over eat their food. “We know what makes us overeat: billions of dollars in advertising messages, food sold everywhere in gas stations, vending machines, libraries, and stores that sell clothing, books, office supplies, cosmetics and drugs- and huge portions of food at bargain prices.” (Nestle) This directly relates to the fact that advertising is raking in Americans from every angle to buy their terribly un-healthy food products. Not only do they target the adult population directly but also through the minds of their own children. “Children’s exposure to TV ads for unhealthy food products (i.e., high calorie, low nutrient snacks, fast foods, and sweetened drinks) is a significant factor for obesity.” (American Psycological Association). This is significant because
McDonalds promotes the construct of “healthiness” as a justification as to why a consumer should purchase their food. This article introduces an interesting viewpoint that despite these claims of “healthiness” or even the inclusion of low calorie options does not ensure that the consumer will not overconsume their food. I will use this source to expand the findings in "Nutritional Quality at Eight U.S. Fast-Food Chains 14-Year Trends” which argues that despite the addition of “healthy” options at fast food restaurants, the overall nutritional quality of the menu remained poor. An analysis of these two sources will be used to help answer my research questions: what consists of healthy food in the McDonalds “Questions” campaign and what are the implications of this definition of healthy food? I will use these sources to support the significance of my claim. Specifically, I will use Downs as evidence for my claim that despite marketing campaigns aimed at redefining McDonald’s as a healthy option, the definition of healthy food that these commercials promote is too limited and ultimately attempts to conform to new definitions of healthy food without actually changing their
Subway has just become the biggest fast food franchise in the United States. They advertise a healthy menu full of all natural ingredients. However a recent experiment by the Journal of Adolescent Health found people consume almost the same amount of calories at Subway as McDonalds (Lesser). Subway is not the only fast food advertising healthy options however. Despite the unhealthiness of fast food, these chains do offer some benefits. Natalie Stein,a writer for the live strong foundation, who focuses on weight loss and sports nutrition points out some crucial benefits of fast food. Stein acknowledges the convince of fast food in her article “What Are the Benefits of Fast Food?” She believes that having fast food restaurants on almost every corner is a good thing. This might be a good thing to some people, but what is too much? The conveyance of fast food chains has driven out grocery stores and ruined a chance at a healthy diet. With obesity growing in the United States maybe it’s time to rethink the actual conveyance of fast
Even though American children are overweight or obese, fast food companies still continue to aim unhealthy food to children. For the most part, food that is aimed at these children is high in sugar, and fat, and is not beneficial to their developing bodies. Food advertisement companies use creative strategies in food promotion, such as characterization, animation, humor, and themes. They focus on using appeals and messages that are attracting to children. When children see a certain advertisement that is pertaining to food and play, they assimilate it faster than we know.
How many of us in our busy lives stop and really examine the countless advertisements placed in front of us? Being something available to all students for viewing, the communication employed by the advertisement is cunning and deceptive. The appeal to ethics in the Ben and Jerry's "brownies that do good" advertisement is simple tactic to distract the viewer. David Wall in "It Is and It Isn't" refers to this as a social assumption which builds off of cultural expectations. There are countless concealed messages and symbols within the Ben and Jerry's advertisement that contain these social assumptions and require closer examination of content.
McDonalds is one of the largest food chains globally and in the U.S. It has one of the most recognized symbols with the golden arches. There are more than 34,000 local McDonalds around the world and they serve approximately 69 million people in 118 countries every single day. They also spend about two billion dollars on advertisements each year. The ethical issue that I want to address in this essay is whether or not McDonalds is ethical for advertising and selling obese and unhealthy foods to its customers. I believe it is important to explore this organization because McDonalds is one of the largest and most well-known food chains around the world. It is important to know that an organization as successful and large as them is also ethical with their approach. If a corporation as successful and profitable as McDonalds can be ethical with their selling and advertising schemes then just about any other organization or corporation striving towards that same goal can be too.