INTRODUCTION Background of the Study The province of Bulacan was believed to be the place where Yema have originated. This confectionery is well recognized for divergent Filipino sweets; there are also a number of accounts that spoken that it was invented throughout the Spanish era where egg yolks are thrown away after using the egg whites in constructing buildings. All through those times egg whites are mixed with cement to furnish it a marble resembling finish when it dries up. Since the egg yolks are thrown away a nifty Filipino saved the yolks and mixed it with sugar, peanuts and milk which is what we call Yema now. Proliferation of the manufacturing business in Davao City provoked the proponents of the study to pour on sustaining amount of capital paving its way to establish a manufacturing business most particularly nutritional candy in Davao City. The current location chosen by the proponents according to the topography of the current situation in Davao City shows great potential to all investors to finance taking into consideration the possible income that the business will provide to all individuals that will be hired for the production and distribution of the said product. Nutritional candy products are existing products of the city, however with minimal number of manufacturers, some of the products that were sold within the city are made from different neighboring places others are from distant places as far as other countries. Taking into consideration the freight and all other distribution and handling expenses cost a lot which will in turn be added into the suggested retail price. Assessing all the circumstances we can really say that making our own nutritional candy is a great advantage whether in capital, raw mat... ... middle of paper ... ...e for cream and sugar in coffee drinks. Butter. A soft yellowish or whitish mixture of butterfat, water, air, and occasionally salt, whipped from milk or cream and administered for use in cooking and as a food. For its rich, velvety mouth feel and its magnificent flavor, which no other product can come near to matching, butter is by far the favored fat to use for closely every preparation in the culinary arts. That includes the whole thing from sauce creation to baking. Methodology The researcher’s way in gathering data is through conducting survey from its (80) eighty samples as well as by interviewing the procedures and manufacturers of candy industry in Davao City. The gathered information will serve as our guidelines throughout the study. Scope and Limitation of the Study This feasibility study is focused only on candy products in the market of Davao City.
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
The drawback with Haigh’s Chocolate where it falls short of emerging as a better competitor to various other Chocolate making companies such as Cadbury, Mars, etc., is that Haigh’s has business only in Australia and import raw materials from various parts of the world, whereas, the other companies have sales and business running all over the world. Also being one of the three companies who support the farmers of Vanuatu, Haigh’s chocolate is looking for partnering up with chocolate makers from the US and Australia for better financial opportunities through ACIAR’s Pacific Agribusiness Research for Advancement Initiative (PARDI). This helped motivating the farmers to produce a better quality of cocoa beans which could be used for premium chocolates, delivering them at a higher worth ‘speciality market
The business will be financed with 5,000 dollars of owner's money and investor's money that will cover the demand quantity and agreed with the investors. Starting costs will be $22,500. Sales are estimated at 120,000 per year by the first year. A positive cash flow will be produced at the end of the first year. Our business will also give our clients a profit margin opportunity of 100% per unit and up, because of the low price and the luxury of these products, which will be a big motivation for our clients.
Hershey Foods Corporation is engaged, with its subsidiaries, in the manufacture, distribution and sale of confectionery and grocery products. The Company's principal product groups include confectionery products sold in the form of bar goods, bagged items and boxed items, as well as grocery products in the form of baking ingredients, chocolate drink mixes, peanut butter, dessert toppings and beverages. Hershey Foods manufactures confectionery products in a variety of packaged forms and markets them under more than 50 brands. The different packaged forms include various arrangements of the same bar products, such as boxes, trays and bags, as well as a variety of different sizes and weights of the same bar products, such as snack
For this project, the main focus will be given to the NAICS 311351: “Chocolate and Confectionery Manufacturing from Cacao Beans”. As it is stated by the U.S. Census Bureau, this industry is concerned with the “shelling, roasting and grinding of cacao beans” with the main purpose of producing and confectioning all
Provided an overview of the research study of the past seasons, respectively, as well as the current literature and relevant research methodology was adopted to review the title search has focused on clarifying concepts through. Gather Success in the chapter analysis of the data that the overwhelming conclusion that emerged from the main purpose of the presentation and analysis of data collected from the device. Analytical method to analyze the data is also used in the data analysis chapter. Enveloped before choosing your explanation why the data between the various other analytical methods in the application of qualitative research methodology to explain. Finally, research in the organizational structure according to the system, it is necessary again to provide a means through which chapter of the researchers collected their data sampling and data collection methodology used to explain each specific use. Data collection is the tool of the success and results-oriented research. It has a great role in understanding of the research. The data has been compromised, leading to disaster and failure based on findings, researchers emphasized that the real health and all research data collection operations. Data analyses have a significant role in understanding the object of the research. Data analyses are the tool for the accurate measurement of judging the research methodology and the effects of that methodology. Data analysis is the key to the findings of the research. In fact; no company can survive without the available data analysis. Consider the following examples as follows:
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
Coffee Time is a chain of coffee bars that is popular in North America and Europe. It obtains and roasts some of the finest coffee beans and they also sell a variety of blended coffee beverages and snacks. In addition, recent trends in the global coffee business indicate that South Asia is an emerging market for coffees with a special flavor and coffee bars. Coffee Time has identified India among other South Asian economies as a bright prospect. Coffee Time is a premium brand of exotic and regular coffee flavors. For many Americans and Europeans, Coffee Time stands for the celebration of coffee. Since, the management of Coffee Time is considering the option of entering into India; they must analyze some data and come up with a research design that should answer the following:
Abby Willow once said, “The average American adult consumes 11.7 pounds of chocolate every year- that's the weight of about 6 pairs of shoes!” With so much consumption of chocolate by Americans, it is crucial for the numerous brands to advertise their products in a manner that could potentially dominate their competition in sales. There are endless ways for a company to draw the attention of an audience in order to take over the competition of chocolate sales. Advertising is a key aspect as to how successful a brand may be when compared side-by-side to a similar product. While Snickers and Reese’s Peanut Butter Cups are similar, they are also different; the differences are significant because they demonstrate how some competitors choose to go above and beyond for their advertising while others opt to take a route that is of a more simplistic nature.
When it comes to the country of Benin there may be some doubts and some incentives about building a manufacturing plant to produce consumer goods inside the country. Although there is some positives in the country of Benin, I do not think we should set up a manufacturing plant here. If there were to be a manufacturing plant here it would create more jobs and also become successful depending on the goods that it produces.
The product will have an introductory price of $xx wholesale/ $4 retail price (24 RMB). For the second year we expect to lower the price by acquiring local suppliers and expanding our product line. We hope to reflect the impact of the strategy by acquiring market share from other companies with other alternatives.
All the fruits and vegetables are handpicked from farms across the country, and will be delivered to the production line after undergoing through relevant laboratory test and approvals by the research and development department of the company. Dominant production line of the organization will consists of wholly crushed fruits and vegetable extracts with no added artificial flavors that will also be full of nutrients for health benefits. Furthermore, the company would sell fruit smoothies and vegetable smoothies for consumer preferences. All juices and smoothies packages are designed to be recyclable cartons as our main concern is on developing environmental friendly practices. Size choices for the product will be available in three different capacities which are 1L carton,500ML carton and 250ML carton all designed in very unique way where the out core of the package describe the flavor included in. target market for this commodity will be mostly teenagers when demographic segmentation was taken in to account. In addition to this company is also focusing on developing a newly product range specially designed for kids where they have an opportunity to create smoothies by themselves and to have their own fun size
The recent product, liquor filled chocolates is a viable business that can sell if it is implemented professionally. This recent innovation should be able to acquire attention from the market owing to its combination of selling products. Put simply, the liquor-filled chocolates are chocolates that contain alcohol. According to Novellino (2011), Chocolate-candy sales summed up to $16 billion in 2008 in the U.S. Furthermore, the statistics on alcohol reveals that liquor sales hit $19.9 billion in 2011. What does the statistics reveal about the product? This reveals that the market for the two products is present and combining them will result in a profitable business. This paper is a report on targeting and segmenting the new liquor filled chocolates as a potential business.
Recently the company sales was hit with a growing demand for low-carb snack bars. Customer preference has changed towards the NRG-A and NRG-B bars and so they want a product with low-carbohydrates in it. Fitter Snacker decides to put a new low-carb bars into the market because of its plans to remain in competition even though it isn’t recording any lost in sales.