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Negative and positive impact of technology on hospitality industry
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Wyndham International: Fostering High-Touch with High-Tech
The Wyndham Hotel Corporation was founded in 1981 by Trammell Crow in Dallas, Tx. Its first hotel was opened in 1982 and by 1985 they had successfully held 14 upscale properties in their portfolio. Wyndham continued to grow throughout the years until in 1997 they agreed to be acquired by Patriot American Hospitality Inc., under a Real Estate Investment Trust or REIT. After the acquisition, they began an aggressive campaign to purchase several smaller companies to increase their holdings. Some of those companies included Williams Hospitality, Carefree Hospitality, and Summerfield Suites. Due to these major acquisitions, Wyndham experience an eruption in growth and profit, but that would become short lived. The REIT structure was going under increased pressure federal regulators as well as several of Wyndham’s competitors. They claimed that under the REIT structure, companies were receiving an unfair advantage over premiums for both lodging properties and real estate. In light of this information, their stock value began to decrease significantly and had lost over 80% of its value. For several years Wyndham struggled to pay down its debt and was forced to lose it REIT status and turn into a C-Corporation under the new title Wyndham International Corporation. The next several years involved major changes and IT incorporation in a process to restructure the company.
Lodging Industry – Franchising & Information Technology (IT) Structure
After the consolidation and reduction in real estate size, Wyndham International began to franchise its business. With that came all the connections that Wyndham had, but it was also seen as a dirty word. Companies had now become more customer focused with Customer Relationship Management (CRM) at their core. When it came to profits, they got all that they wanted, but when it came to quality it was lacking. The companies had to take that into account and then decide what was more important to them. Wyndham International would later discover a way to have both.
When it came to IT, things really got out of hand. There was no clear path as to how money would be spent on it. IT was responsible for handling almost all of the transactions needed for the hotel. Things such as occupancy, check in/out, product inventory were all part of the IT infrastructure and there were several different configurations of hard/soft-ware, platforms and interfaces.
Do not let any one individual in your IT group become the sole point of failure. Correct assessment; ironically it was a knowledge management system that led to the crash of the network. Succession planning is key ingredient to success for businesses.
PricewaterhouseCoopers has an extensive history dating back to the 1900’s when two firms, Coopers & Lybrand, united. This combination allowed PwC to become not only a UK brand, but also a USA brand as well. Before the merger, Samuel Lowell Price decided to set up an accounting firm in London, which experienced tremendous success. When Price agreed to go into a partnership with Edwin Waterhouse and William Hopkins Holyland, the revenues and prestige of the firm sky rocketed. In 1998 the firm went on to partner with Coopers & Lybrand and PwC emerged. After the merger, the company began to set up consulting facilities and ERP systems. The company expanded at a rapid rate...
Technology, what is it? It’s usually something new, and better than the old idea. Technology started with cars, stoves, TV, radios, etc. Cars takes somebody from one place to another, faster than walking, running, or biking and one could go places without getting tired. Stoves allowed one to conveniently be able to turn on and off heat to a cooking utensil with less clean up. The biggest contributor to making our lives easier would be computers, which has come a long way since its introduction to the world. Also, computers have the ability to be improved more, and more in time. In general, technology started off by comforting our lives. Now, the rapid growth of technology has replaced the need for one’s own intellect.
Information Technology (IT) is a foundation for conducting business today. It plays a critical role in increasing productivity of firms and entire nation. It is proven that firms who invested in IT have experienced continued growth in productivity and efficiency. Many companies' survival and even existence without use of IT is unimaginable. IT has become the largest component of capital investment for companies in the United States and many other countries.
Founded in 1919, Hilton Worldwide has remained a beacon of innovation, quality, and success. What Hilton Worldwide calls their mission statement imposes its worldwide high status: “We will be the preeminent global hospitality company - the first choice of guests, team members and owners alike.” Fierce competition, however, does currently exist among hotel corporations within the market. Marriott International, Hilton’s main competitor, currently stands as the third-ranked world leader within the industry (according to hospitalitynet.org), coming in after Hilton. Other competition faced by Hilton comes from Wyndham Worldwide, Starwood Hotels and Resorts, and Best Western, to name a few. Affiliated with ten different hotel brands, Hilton Worldwide provides its guests with the advantage of choosing from any one of their 4,000 operating hotels located throughout 90 different countries. This has evidently contributed to Hilton Worldwide becoming one of the top leaders (ranked second to be exact) in the hospitality industry, despite their competition. The vision of Hilton Worldwide is “to fill the earth with the light and warmth of hospitality.” As the modern luxury hotel, Hilton has created a prestigious heritage with a modern attitude. The values of Hilton Hotels are stated uniquely, giving one value to each letter that constitutes the word for the hotel brand. “H” stands for Hospitality– “We are passionate about delivering exceptional guest experiences”; “I” stands for Integrity– “We do the right thing, all the time”; “L” stands for Leadership– “We are leaders in our industry and in our communities”; “T” stands for Teamwork– “We are team players in everything we do”; “O” stands for Ownership– “We are the owners of our actions and dec...
Throughout the 70’s, Walmart went public and became a traded company. In no time, the company was listed on the New York Exchange and slowly began its rise to the top. With the money from sales and the proceeds gain from sold stock, the company expanded from 51 stores operating in five different states to more than 125 stores located around the nation. Sales jumped from 78 million to over 340 million and continued to grow. The makings of a retail giant were in the works, but only time could tell how successful it might
The most prestigious name in the industry, Hilton Hotels & Resorts stands as the stylish, enthusiastic and global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with hotel because of innovative approach to products, facilities and service. They help make traveling easier with smart design, innovative restaurant concepts, authentic hospitality and assurance to the global community.
The company Established in Hong Kong in 1963, Mandarin Oriental Hotel Group is. international hotel investment and management group operating ten hotels in the Asia-Pacific region. The company manages each of these. hotels and has significant ownership interests in all but Mandarin. Oriental, San Francisco and the Phuket Yacht Club Hotel and Beach.
In an effort to expand, the corporation has acquired properties that they will convert to Mandarin Oriental’s brand and standards. The company is looking to develop further and has planned or is planning on acquiring buildings from other hotels such as the Hotel Ritz Madrid in Spain (Winston Nicklin, 2015). They have also sold some of their hotels, such as their location in San Francisco to Loews Hotels and Resorts (King, 2015). The Mandarin Oriental Group is discerning on where they will build or acquire properties, especially from a financial standpoint (Photos.mandarinoriental.com, n.d.). Though they are continually expanding, the Mandarin Oriental Group strives to keep its Asian influences. (Mandarinoriental.com,
-the company became known for its ability to enhance a property’s value by creating unique, one of a kind properties with a small ultra-luxury residential style that differentiated it from other chain-like luxury competitors. Competitors include 2 groups of luxury hotels: corporate branded (Ritz-Carlton and Four Season) and “collections” of individually branded unique hotels (Orient-Express).
Company. Rosewood is a 25 years old luxury private hotel management company having 12 hotels in different countries. The company is known by unique, “one-of-a-kind properties” with very luxury style. The total rooms capacity worldwide is 1513 rooms. The company has only 5% of cross-selling rates, which is one of the lowest in the industry compare with corporate branded hotels (10%-15%) and individually branded hotels (5%-10%).
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
As a result of the above they were giving less importance to customer satisfaction and customer relationship building. This form of strategy conformed to short term business motives. In a globalised and highly competitive world, modern marketing is about concentrating ...
The frontal office of large hotels mostly uses a computerized system to manage the guest information and pass it to other departments in the hotel. The frontal office is made up of a team of people with each person having various responsibilities in handling the guests. For the small hotels front office, the reception desk may not be computerized and mostly the reception area handles all the guest information and also carries out other tasks such as showing guest to their rooms. In general the small hotels do not have a team of people or at times has very few people in handling the guests. (Bardi, 2006)
One main apprehension that they have against Information System is the high investment cost. In addition to this there is the high maintenance and upgrade costs associated with the deployment of new IT systems. In fact they prefer to outsource the heavy IT department expenditures to other companies having IT as their core activities. In return they expected to receive a full solution pack to meet their requirements and they are ready to pay these IT services as an operating cost. At the same time the risks associated with IS are being shifted to the other