More handpicked essays just for you.
Communication within and outside the organization
Advantages and disadvantages of internal communication
Communication within and outside the organization
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Question 1
When studying communications one will realize that different companies or organizations communicate internally and externally with their different target audiences. Therefore, we are exposed to different kinds of corporate publications. These can be internal and/or external publications. Corporate publications intend to communicate or rather aim to convey certain messages to different messages to different target audiences. For example, internal publications are publications aimed for employees and stakeholders, whereas external publications are aimed to communicate with customers. Various companies consist of the company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media and digital strategy and presence and online presence of the company.
The aim of this essay is to discuss the chosen, Woolworths as a company that encompasses the characteristics of internal corporate communication. Internal communication will be briefly discussed within a corporate company by describing and discussing the following aspects: company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media l stand digital strategy and presence and online presence of the company.
In order to be able to discuss and describe the above mentioned aspects and to understand what internal media entails, I should firstly start by defining it: Internal media entails that the organization is responsible for the whole process and outcome (e.g. house journal, brochures, radio and TV). Effective internal communication is one of the enablers of employee engagement and thought to add fundamental value to organizations...
... middle of paper ...
...ding to Woolworths chief executive, Grant 0’ Brien, said having multi-channel services would provide more opportunities around customer convenience as well as more increased options. He believes it is about creating integration and increasingly finding out about the company’s valuable customers. The online platform enables customers to shop online (Herrick: 2011).
Source list
Herrick, C. 2011. Woolworths revamps online strategy by upgrading supermarket app. Date of access: 02 Nov 2013
http://www.computerworld.com/au/articles/406094/woolworths_revamps_online_service_by_upgrading_supermarket_app/.
Mack, M. 2013. Woolworths is aiming high. Date of access: 02 Nov 2013.
http://www.supermarket.co.za/news_articles.asp?ID=4272
Woolworths Holdings. Press news. Date of access: 02 Nov 2013.
http:www.woolworthsholdings.co.za/corporate/profile_overview.asp.
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
In recent times it has been well documented and reported that the way in which retailing is changing. Alongside the former methods of ‘’bricks and mortar’’ stores, modern day retailers must now ensure that their goods and services are available by means of various streams, including websites and mobile apps. (Benady, D. 2014) But it is not only retailing which have changed; the consumer is becoming savvier and increasingly sophisticated. Consumers are expecting more from retailers and now expect a ‘’seamless shopping experience’’ however way in which they may interact with the retailer. (Benady, D. 2014)
This process reminded me of the two forms of internal communication concerning business, which were downward and upward communication. Upward communication is how information flows through a company through a hierarchy. In Dillard’s, the hierarchy would be from the employees to sales managers, to general manager, to corporate and so forth. Downward communication is the reciprocal, where
... strategy of cutting cost is planned in the next one or two years by 2016. The target for online shopping that the company estimates to increase by 8 million people is to be achieved by 2020.
Gibson, J.W., and R.M. Hodgetts. 1991. Organizational Communication – A Managerial Perspective. 2nd Edition. New York: HarperCollins Publishers.
...pts which Woolworths align into are: Listening, acting and learning. Employees interacting with customers gives immense knowledge on what they need, what they think about the stores, maintenance and customer service. Considering the feedback of the customers and start enact to those feedbacks (i.e) acting to their needs. Learning things from customers, help Woolworths in drastic changes in terms of functionalities and progress. For instance, customers always bought the coloured stationary, by changing this concept Woolworths had vastly improved the layout of the category of customers.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
Communication is an essential process in an organization. Through this class, I have come to understand what is communication, the process of communicating, its significance in an organization and the different modern channels that an organization can employ to communicate to its clients. I have known that communication is the process of transfer of information from a sender to a receiver through a medium (Kinicki & Fugate 296). Through this class, I have also understood that communication can either be formal or informal. Additionally, communication can either be horizontal or vertical. Horizontal communication entails the transfer of information among people or entities on the
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
Stein, A., Bentley, C., & Wanta, W. (1998, March 25-28). Delivering the news: A study of employee communications practices used by newspaper editors. Retrieved May 8th, 2014 from http://web.missouri.edu/~bentleycl/Research_Papers/News_for_Newsroom.htm
The food and staples retailing is an increasingly competitive industry. The market giants (competitors) are Coles (owned by Wesfarmers) which has 741 stores across Australia and plans to add 70 m...
Internal communication is a key to succeed and every company’s internal communication is different some way or the other. Informing employees about salaries, benefits and end of the year bonuses is not consid...
Gibson, J.W. & Hodgetts, R. (1991). Organization communication: A Managerial Perspective. New York: Harper Collins Publishers.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.