White Feather Corporation’s College Recruitment Program
White Feather Corporation (WFC) is a consumer products company that employs approximately 3,400 that has developed a college recruitment strategy. WFC human resources (HR) department determined that there was a need for 40 new college graduate hires. Marianne Collins a ten year employee of WFC was promoted to the human resources department and tasked with beginning the new college graduate recruitment effort. The first year that recruiting efforts were completed on campuses, resulted in dismal results that only met 37.5% of the college hiring goal or fifteen of forty needed employees.
Last year Marianne delegated on-site campus interviews to three department managers to be recruiters preparing them only with a briefing to keep their questions specific to qualifications for the job. The three managers conducted 64 interviews over one week at four different college campuses and most failed to file interview reports in a timely manner. This year Marianne recognized that last year’s schedule was perhaps too rigorous for only three managers so this year she has instead selected twelve managers to be recruiters on just one college campus each. Marianne’s poorly managed campus recruiting program, has led her to seek the advice of professional HR colleagues to improve her efforts during this year’s campus recruiting program.
Identify Job Titles and Descriptions
Before a training program can be developed for the recruiter trainees that are actually WFC managers, a need for specific job titles must be identified that will be recruited from college campuses for the production, distribution and marketing departments. Once the job titles are identified, then detailed job descriptions...
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... realize the logistics of time management during the first year’s efforts by requiring 64 interviews during one week of inexperienced recruiters whose normal job is to manage departments.
The second year of the college recruitment program, Marianne wisely sought the advice of others experienced in successful recruiting from college campuses. By following the advice to reduce the schedule, identify job descriptions, develop questions specific to positions as well as focused interview forms to be completed along with incentives linked to performance pay the college recruitment efforts should be more successful.
References
Heneman, H.G. & Judge, T.A. (2012). Staffing organizations (7th ed). New York, NY: McGraw-
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Noe, R., Hollenbeck, J.R., Gerhart, B. & Wright, P.M. (2009). Fundamentals of Human
Resource Management (3rd ed). New York, NY: McGraw Hill.
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