Where are Tampons in Chinese Market?
A tampon is a feminine hygiene product that is cylindrical in shape made up of absorbent material. They are used by women and girls during their menstruation and are inserted in the user’s vagina. As compared to sanitary pads, tampons have been recognized as the oldest means used by women during their menstruation to absorb the menstrual blood. Among the first tampons to ever been patented is the Tampax that contains a tube-within-a-tube applicator. Tampons are designed and package in different colors and shapes. Most of the considerations taken during the design process of tampons are the packaging and absorbency rating. The two primary differences are concerned with the way the tampon will expand when in use. Some expend axially, that is, they increase in length, while others expand in a radial manner, that is, and they increase in diameter. Some of the materials commonly used to make tampons are rayon, cotton, or a blend of rayon. Other choices to tampons include cups, cordless tampons, and sanitary pads (Finley 1). The products of my tampon campaign target three demographic clusters. The first one targets girls aged 13-27; they prefer the flashy colors such as light pink, light green and light blue packages. Female executives from 25-40 years would have their packages in dull colors such as black, dark blue and dark purple. The colors may be different for women aged 37-50. The tampons will also be priced to meet the economic status of the three clusters of women.
Many Asian cultures or families especially in China highly value cleanliness and virginity. Many Chinese women in particular not only consider tampons less sanitary, but as an interference with virginity. In China, OB has been the ...
... middle of paper ...
... varying its intensity on the package, it can have an effect on the consumer buying behavior. With maturity, there comes a greater liking for shorter wavelength hues such as blue, green, and purple than for short wavelength hues such as yellow, orange, or red.
Spending regular and significant time in China can enable the marketer to gain insight into the complexity of Chinese market. Doing so will enable the marketer to come up with better and valid marketing strategies that are applicable in this market. The demographics, level of income, Chinese government policies among others are the factors one can evaluate before coming up with the marketing strategy for products such as tampons. A lack of proper knowledge of the Chinese market for tampons, collaborations with the already established feminine care companies, and awareness hinder expansion of tampons’ market.
The tampon sizes and designs cater to the needs of women. The two groups that Playtex divides women into are athletic, which they gear the Playtex Sport ads toward, and then the Playtex Gentle Glide, which is geared towards the everyday woman. The box for the Gentle Glide depicts a woman wearing a dress and heels. Playtex Sport ads include active women and female professional athletes from a variety of ethnic backgrounds. The company as segmented the market by engaging youthful athletic women who don’t necessarily have to be well of financially. Both emphasize the flexibility,
“Small Happiness” is a documentary about women of a Chinese village. The title derived from the quote, “To give birth to a boy is considered a big happiness, to give birth to a girl is a small happiness.” It covered a variety of topics such as how women view their bodies, marriages, and families. From the documentary’s interviews of women of different ages, we can see although the tradition of male dominance in the Chinese society remains, the lives of rural Chinese women have changed significantly in the last half century.
In every culture health play an essential part of life but means to achieve that healthy being may vary from one country to another depending on their belief system. It is important that professional healthcare providers obtain a proficiency in different cultures and respect these customs as they may influence patient’s behaviors towards receiving care. Birthing is a very important stage in the life of a Vietnamese woman . the Vietnamese culture is very diverse as many of their cultural practices have been influenced by the country’s’ strategic located between china and India. The Vietnamese people religiously observe their traditions and beliefs especially in pregnancy and during and after delivery.
Across cultures, many times similarities lay within them that go unnoticed. It is true that obvious differences set them apart; but if a closer look is taken, it is surprising what can be found. The Chinese culture is obviously different from the American culture, but underneath the surface there are similarities. One of them is how the treatment of women has evolved and changed. Anti-feminism in China has been present since ancient times, and has just recently decreased. Anti-feminism in America has never been as severe as it was in China; however, instead of the value of women gradually increasing over the years - it has reversed. The value of women in America has decreased. There are many similarities between the ancient Chinese women and the modern women of America. Women in China and women in America have both gone through evolutions of how they are treated and looked upon; it is just that women in China have evolved, where the women of America have devolved.
Whenever someone hears the phrase, “toxic shock syndrome”, they think of tampons. Most people associate this syndrome with tampons because tampon boxes clearly warn toxic shock syndrome as a possible condition that can result in the ...
An upper-class married woman in High Qing Jiangnan could expect to bear children throughout her fertile years. The risks and burdens of childbearing
... black packaging that depicts a man ever so chivalrously allowing a women to enter the protection of his manbrella. These products, while seemingly innocent, are constant reinforces of gender stereotypes. A choice between the Dude Wipes brand and the Playtex Wipe is not just about splitting consumers into male and female buyers. This process bears implications of what it means to fall under the category of the male box and the female box. These products reinforce the gender related characteristics that our society has labeled as masculine and feminine. Men are not to show compassion or empathy, and women are not to be tough, or in charge. Beyond the inappropriate societal reinforcement of gender norms, the products targeted at women are often more expensive then similar products aimed at a male consumer. In a world of blue and pink packaging, women loose every time.
Firstly, the relationship expectations in Chinese customs and traditions were strongly held onto. The daughters of the Chinese family were considered as a shame for the family. The sons of the family were given more honour than the daughters. In addition, some daughters were even discriminated. “If you want a place in this world ... do not be born as a girl child” (Choy 27). The girls from the Chinese family were considered useless. They were always looked down upon in a family; they felt as if the girls cannot provide a family with wealth. Chinese society is throwing away its little girls at an astounding rate. For every 100 girls registered at birth, there are 118 little boys in other words, nearly one seventh of Chinese girl babies are going missing (Baldwin 40). The parents from Chinese family had a preference for boys as they thought; boys could work and provide the family income. Due to Chinese culture preference to having boys, girls often did not have the right to live. In the Chinese ethnicity, the family always obeyed the elder’s decision. When the family was trying to adapt to the new country and they were tryin...
...oist China.” Gender & History 18, No. 3 (November 2006): 574-593. EBSCOhost. Accessed October 4, 2015.
Armand, Lione, Kapecki, Jon. 1975. ¡§Testing Tampons in Rochester: just what can you Rely on?¡¨ Jul23-Aug5. Rochester Patriot. Vol.3, No.14
... of Comprehensive Sex Education in China: Findings from Suburban Shanghai”, International Family Planning Perspectives (2005): 63-72.
Merli, M. G., & Smith, H. L. (2002). Has the Chinese Family Planning Policy been
Shirley Ye, Sheng, and Yan Ma. "China Vs. The United States: Market Connections And Trade Relations." International Journal Of China Marketing 2.1 (2011): 45-57. Business Source Complete. Web. 13 Dec. 2013.
Usually, people do not give much thought to the fact that much of what they consume is artificially coloured. People associate certain colours with certain flavours; the colour of food has a great effect on the perceived flavour in anything, in some situations even the colour of the container can make a difference in consumer purchases. For this reason, food manufacturers add dyes to their products, sometimes the aim is to simulate a colour that is perceived by the consumer as natural because consumer acceptance is really important. Colour has a really vital role when purchasing food and adds to our enjoyment of eating.
The importance of virginity varies from culture to culture. In Islamic cultures, a young woman is strictly forbidden from losing her virginity before marriage. A non-virgin is thought to bring shame onto herself, and her family. In fact, the family of a young female who engages in premarital sex can be severely punished or even killed. (Kalyani) In oriental societies, sex is barred before marriage; this asserts sexual control over the females. Not only is strongly encouraging women to abstain from sex before marriage used as a sexual control, virginity is also considered a business asset. Virgin brides are worth more in the marriage market (Schlegel), as apposed to someone with sexual practice; this leads to some families using their daughter’s virginity as a bargaining chip to climb the social ladder. By controlling a female’s virginity, the family controls the marriage choice. In present-day China, a woman’s virginity has a high significance in the society. The loss of a women’s virginity brings no spiritual guilt, but it does dish...