What’s Behind an Ad?

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Wherever you pass, whenever you go, near your office and with your best TV shows, some of them might catch your eyes or invite you to listen. Ads invaded our phones, screen and social life; and technology has facilitated this. Either to tempt you for something or to put you aware of something else, ads use special techniques that address to your mind, your beliefs or your feelings. In this report we will discuss some ads and discover the truth behind them! By making ads, advertisers aim either to attract audience or to alert them from some risks. For the five ads presented, there are four encouraging people for purchasing a product. The 1st ad pushes the man to use this kind of shampoo “Clear”; as for the 3rd ad, the advertiser, Rania Abou Merhi, tries to convince drivers about the importance of the seatbelt. Moving to the 4th ad, we can notice the way it pushes fat people to purchase “Sharp” in order to lose weight. The 5th one is mainly related to public. The advertiser of “Formula” toothpaste is encouraging people to buy this kind in order to have strong teeth. However, the 2nd a...

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