Were Philippe Kahn's Business Tactics Ethical?

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Introduction
Business ethics focus on what constitutes something being right and wrong. In the world of business, ethical and moral principles are applied by companies and individuals in situations that arise in everyday activities in the workplace. Typically these principles are based on our personal values, and they ultimately determine the end results of our decision making process. We should remember that business ethics is not a different type of ethics, nor one that is solely used in the workplace. The ethical standards we use to guide our decisions in our personal lives should be equally applied to our corporations and workplace activities. With that being said, is it ethical to use the tactics that Philippe Kahn did to generate momentum for his business?
If you were leading the startup of a small, faith-based, nonprofit organization, would you be willing to use tactics similar to what Philippe Kahn used in this case to generate startup capital and momentum?
The scripture is basically an ethics book. There are countless verses that direct us in the way we should go. According to the text, Kahn could not afford to place an ad in the BYTE magazine. To convince the salesmen to extend credit terms, he hired people to rush around and look busy. He also made a fake media chart with BYTE crossed out and made sure they salesmen saw it. These actions got Kahn a spot in the magazine (Scott, Rae, Wong, 2012).
If I were leading the startup of a small, faith-based, nonprofit organization, I would not be willing to use the tactics that Philippe Kahn used in this case. If my actions give me an unfair advantage to my competition than it is unethical. We need to remember that the right choices will not always bring success or immedia...

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... accomplish that is love. Sometimes love requires mercy and self-sacrifice. We are called to love our neighbor as we love ourselves. Our competition in the business world are also our neighbors, so we should not try to put our businesses ahead of theirs unless it is earned.
Conclusion
More and more people are holding businesses to a higher ethical accountability. A companies decisions effect its employees, costumers the environment, and even the community, so decisions should not be taken lightly. It also becoming more obvious that managers feel that trustworthy employees with good worth ethics are an intangible asset to their company. Managers will not receive such employees if they do not have high ethical and moral standards themselves. I think that people ultimately want ethics that will produce a productive and honest workforce that also increases profits.

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