Wendy's: Change Over Time

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Recommended: Wendy's and how it's changed thru the years

How and why has Wendy’s changed over time to become the restaurant it is today? Wendy’s is a quick serve, fast food burger chain, and is famous for their square patty, fresh, never frozen hamburgers. They are also well known for their catchy advertising and slogan’s. Wendy’s became the restaurant it is today through rapid expansion, the addition of new menu items, and incorporating creative advertising, all while never losing its identity of producing the freshest products with the freshest ingredients.
Dave Thomas founded Wendy’s on November 15, 1969, in Columbus, Ohio. He founded Wendy’s because he complained he could not find a good burger to eat in Columbus. Thomas named the restaurant after his eight-year-old daughter Melinda Lou, who was nicknamed Wendy by members of her family. The famous Wendy’s logo was made to look like Melinda Lou, featuring red hair, freckles, and braided pigtails, along with the blue and white striped dress. The first restaurant was located on Broad Street in Columbus. Its menu featured made-to-order hamburgers with their square patties, chili, French fries, soft drinks, and the Frosty frozen dessert.
Wendy’s rapidly expanded from the founding of its first restaurant in 1969. Wendy’s opened their second store one year later in November of 1970. In the middle of 1975 Wendy’s opened their one-hundredth store. Then, at the end of 1976, they opened store number five hundred, which was also their first international restaurant, located in Toronto, Canada. This was an astounding growth of four hundred stores in only a year and a half. In 1978, Wendy’s set a record by becoming the fastest restaurant chain to open one thousand stores among its competitors. In a twenty-one month span from February of 1978 to...

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...ies, along with the Dave campaign from the nineties into the early two thousands proved that Wendy’s was a creative business, and their success from them proved they were on the rise. Wendy’s prides itself on the fact that they use the freshest ingredients to produce the freshest products. Finally, this is how Wendy’s restaurant chain has developed and grown over the years to become the successful business they are today.

Works Cited

DeMicco, Frederick. “Organizational Effectiveness Along Life-Cycle Stages: A Comparison Of Wendy's And McDonald's.” Hospitality Review 4.2 (1986): n. pag. Web. 2 Apr. 2014.
Wendy's International, Inc. History. FundingUniverse. 2002. Web. 1 Apr. 2014
Robinson, Richard, and Peter Davis. “R. DAVID THOMAS AND WENDY'S: CLASSIC ENTREPRENEURSHIP.” Journal of the International Academy for Case Studies 6.1 (2000): 112-131. Web. 1 Apr. 2014.

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