To: Executive, Zoecon Corporation
From:
Date: Thursday, February 17, 2005
Subject: Strike Roach Ender Introduction
Projected Industry
Consumers Professional
Projected Growth Rate of 10% annually Projected growth rate of 8% annually
Projected sales of $4.4 million Projected sales of $2.7 billion
Flea IGR Introduction – Similar Scenario
• Great success of introduction of flea IGR PRECOR into PCO, veterinary and pet store markets.
• In 1980 Zoecon broke into the supermarket segment by selling the PRECOR ingredient to it’s competitor dCon
• In early 1983 Flea Ender (using PRECOR) was introduced to supermarkets by Zoecon – 11 % of the market was captured by late 1983
• Flea Ender’s success attributed to a second 3rd party competitor S.C. Johnson
• By 1985 Strike Flea Ender had captured 18% of the flea pesticide market and continues to achieve it’s profit objective
Consumer Test Market Analysis
Zoecon’s introduction of the Strike Roach Ender has captured a substantial portion of the test area household market segment. As seen in Table A the brand was recognized by over half of the households in the market and 6 %,( 70,200 households) of those households purchased the brand, resulting in a profit of $ 247,180.40. Though repeat purchases were also high at 30% (21,060 households) the profit generated was not enough to sustain a revenue in the trial market. Zoecon ended the market in a net loss of $$1,230,819.40. Figures are further broken down in Table A.
Contribution margins were also high for Strike Roach Ender. Aerosol Strike had a contribution margin of 55.1% and fogger had an even higher margin of 57% as seen in Table B.
Table C projects the break even analysis in both units and dollars as a basis for further projections. As seen in Table C substantially larger sales are required to break even.
Industry Market Analysis
Using the techniques from the test market estimates of market share and projected sales for the 19 city (80% of trial insecticide volume) are made for the introduction of Strike Roach Ender into the household market. I also chose to increase the advertising budget by 20% which increased costs to upwards of $12 million. This further drove the net loss to a final projection of $6,844,476 as seen in Table D.
Much like the test market Contribution margins were also high for Strike Roach Ender. Aerosol and fogger Strike had a contribution margin exceeding 50% as seen in Table E.
Table F projects the break even analysis in both units and dollars as a basis for further projections.
Love and other deep emotions are not worth giving up for safety. Jonas’ own mother doesn’t love him, she doesn’t know what love means. “Do you love me… So meaningless that it has become almost obsolete” (pg127). Jonas refused to live where your parents don’t know what the meaning of love is. So he left. He took a stand. Jonas found out that his father was going to kill his stepbrother, Gabe and he was furious. His father doesn’t even know what the word kill means. His father honestly thought he was helping Gabe by releasing him, just because he didn’t sleep soundly through the night. If he knew the emotions of love, empathy and hope he might have known that release is a bad thing. But they chose to not have feelings because they were afraid of heartbreaks,
Jonas learns that the people don’t think for themselves and have their life planned out
When he turns twelve, his job for the rest of his life is decided as the Receiver. His job is to receive all the memories the previous Receiver has held on to. While this is beneficial for Jonas as he is able to leave the society and his job of the Receiver behind and gets freedom, the community is left without someone to take the memories from The Giver. This is an example of conformity because a few of the Receivers before Jonas had left the community due to the things they were learning and finding out about the community, which changed the way they viewed the society. They then realized that they do not want to do this for the rest of their life, and for their job to sit around and hold memories as no one else is capable of knowing them is not something they want to do. To conclude, Jonas’s action to run away from the society follows in the footsteps of the others, and if others follow Jonas, there may never be a Receiver for the Jonas’s
As Jonas receives these memories, he ponders how their community would be different if they could make more choices. For example, after the Giver transmits Jonas a memory of family, Jonas thinks how crazy it is that they have generations and he says about his community, “‘What if they were allowed to choose their own mate?’”...”’Or what if’”...”’they could choose their own jobs?’” (124). Jonas then thinks if people should make these choices, and things that could go wrong if they did. For instance, while he is thinking about how crazy these choices are, he says, “‘I can’t even imagine it. We really have to protect people from wrong choices’”(124). People in his Community don’t choose their own spouse, the Community leaders assign them a spouse and children if they want. Jonas’s Community is brain-washed into not having opinions or choices. Although they have no divorce and wrong choices, Jonas would rather have choices and a real
The Giver let Jonas experience love at Christmas, in a memory but that was the only time Jonas ever got to enjoy the feeling. The citizens don’t even understand what the emotions are, because they just feel normal-not happy, excited, anger, or love. Jonas had just been given the memory of love from The Giver and decided to ask his dad about it. “‘Do you love me?’ There was an awkward silence for a moment. Then Father gave a little chuckle. ‘Jonas. You of all people. Precision of language, please!’” (127). Jonas’s dad got almost angry with Jonas because love isn’t supposed to be something that is in their community. Having emotions isn’t normal in The Giver. Love isn’t a natural thing someone has so his dad didn’t really understand what Jonas was talking
I can assure you that reading this book will make you take valuable lessons with you. Jonas is a really wise, curious and a positive 12 year old boy. I think we should learn to be like him more because in the story Jonas shows how he follows what he thinks is right and not what the society thinks. This helps portray the importance of individuality.
To start off, the citizens in Jonas’s community are incapable of showing accurate feelings. They do not fully understand what sadness feels like, or what worry feels like, or what anger feels like, and that is inhumane. Take Lilly, Jonas’s little sister, for example: she thought she “felt angry because someone broke the play area rules.” However, Jonas realizes that she just felt exasperated and impatient because he knows that real anger is more passionate than what she had described. He acknowledges these things solely due to his training with the Giver. During his sessions, he grows accustomed to the new and real feelings he acquires, feeling joy, affection, loss, loneliness, and love and more. Despite how good some of those ...
Obviously, this case aims to evaluate Joanna’s analysis. Throughout the analysis, we will estimate the cost of debt, cost of equity, and cost of capital through different financial analysis models.
Did you know that pesticides have been used since the 1600s? Yes in the 1600s the romans burned sulfur to kill insects and they used salts to control weeds. The romans also used honey and arsenic to control ants. The ancient romans crushed the petals of the pyrethrum and they used ants to to eat undesirable insects. By World War II, only thirty pesticides existed(During the late 19th century, farmers were using copper acetoarsenite, calcium arsenate, nicotine sulfate, and sulfur to control insect pests in crops. Pesticides are products that are intended to prevent, destroy, repel, or to mitigate any pest. Pesticide use emerged after World War II, when DDT, BHC, Aldrin, dieldrin, endrin, and 2, 4-D was introduced. After these were introduced, people began abusing these pesticides and the pests became genetically resistant to pesticides. When this happened, non-target plants and animals were harmed and pesticide residues appeared in unexpected places. Researchers during the 1960s, began developing a different approach towards pest control. This was called integrated pest management (IPM). There are ups and downs to pesticides. When we didn’t have pesticides, there was bug spots on the produce,and blemishes. Most people won’t buy the produce if it has these kind of disorders. After pesticides were invented, we didn’t have these sort of problems, therefore sales went up.
Her audience is anyone who cares about the world we live in and its long term health. “The world we live in” is a vast category, which includes our entire ecosystem as well as animals and humans. The essay also targets producers and users of chemicals and pesticides used for insect and pest control. In “The Obli...
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The advancement in chemical technology with these improved pesticides has created improvements in the public health as well. From this, perhaps, we have become careless in our use and control of them. While there are many positive points, there are also extreme risks involved in using th...
To breakeven, we would have to sell 267,857 units. We plan on selling the Galaxy Note 8 at a price of $499 which is cheaper than our previous phones in the Galaxy Note line. Consumers aren’t going to purchase a new smartphone if the price is going to be in the same range of the Galaxy Note 7. So we are going to be selling the smartphone at a discount. We are using odd-even pricing for the Samsung Galaxy Note 8. It gives a sense to the consumer that they will be purchasing the Samsung Galaxy Note 8 at a bargain, instead of using the even pricing method. The cost to make the smartphone itself is around $275. There will be a picture below that will explain the details of the build of the smart phone. For the breakeven I subtracted the Total Cost from the Total Revenue. The profit for year 1 will be $1 billion dollars, I subtracted the total revenue for year 1, which was $1.06 billion and subtracted that number by the fixed cost amount of $60