Victory Junction Gang Camp Fund-raising

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Victory Junction Gang Camp Fund-raising

For four years now, it has been Kyle Petty's dream to build a camp in his son's memory for chronic and life-threatening illnesses of children from ages 7 to 15. Kyle and the NASCAR community have been fund raising for over four years to make this dream come true. Actor Paul Newman and Kyle and Pattie Petty are the founders of Victory Junction Gang Camp (VJG).

The beautiful, natural setting for the VJG is seventy-two acres of land nestled in a hardwood forest. The camp is located in Randleman, North Carolina, approximately fifteen miles outside of Greensboro. Nestled in the foothills of the Piedmont Triad, this site offers a forest with several creeks and woodland streams running through the property. Richard Petty donated the land to VJG.

When the ground was broken, it cost 3.9 million. This is where the fund-raising begins. Kyle Petty has a charity motorcycle ride that he founded over ten years ago. He has ridden over 31,500 miles and has raised over 4 million dollars. To keep the camp running, it costs 2.7 million dollars a year.

The VJG has resources to raise funds, but it does take effort, time, and money to do this. Roshi Bull-Turner is the Development Associate of VJG, and it is her responsibility to manage the resources from the fund-raising events efficiently and effectively for the camp. This paper will look at the fund-raising aspects. Are there enough corporate donations to keep VJG running? Has VJG advertised enough for the employees of corporations to donate?

According to Roshi Bull who is an advertising specialist with VJG, ?It was hard work raising the funds to build this camp. The hardest part besides raising money, was speaking to the corporations. The corporations keep the camp running by donating time, money, and goods.?

Statement of Problem

The problem of the study is to investigate the raising of funds to keep VJG up and running for terminally ill children. Corporations need more information on VJG in order to make the decision easier. It takes knowledge, time, and money in order to make this happen.

Setting of Problem

The setting of the problem is how to raise 24.4 million dollars to keep the camp running. VJG will enrich the lives of children with chronic or life-threatening illnesses by creating experiences that are memorable, exciting, fun, empowering, physically safe, and medically sound. This camp is located 15 miles outside of Greensboro, North Carolina.

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