Environmental Scan
Nature of Demand:
Some of the key target markets for the new 2005 Volkswagen Jetta, include a younger demographic that are looking for a high quality brand name with a tradition of reliability.
The new Jetta is breaking ties from its old image of the family car that highlighted safety features and family values, and in turn is being marketed as the new generation Jetta. This Jetta is more high-tech, with a sleek and stylish design, and is being portrayed as an exciting car, as to grasp a younger and trendier target market.
Aside from the special features, the most noticeable change in the
Jetta is the look. Volkswagen has even gone with a more “Japanese look”, comparable to the Acura’s and the Honda’s in the market. This is also a reflection of Volkwagen’s attempt to aim at a younger target market, as cars such as the Acura Integra, and the Honda Civic are very popular among younger people. Extra accessories have also been added to this Jetta to give it a more youthful appearance. Some of these accessories include a sporty rear spoiler, 18” VisionV wheels, silver tail lamps and a rear valance. Another key feature to this Jetta is the steering wheel. The steering wheel alone allows you to accomplish up to eight different things, including scrolling through CD tracks and answering your cell phone. This is a great feature to target towards a younger market, as younger people demand a lot out of their cars and are often trying to do many things at once. This makes multitasking that much easier.
As far as the 2005 Volkswagen Jetta meeting a consumer need/demand, it satisfies a unique niche that has yet to be filled. This Jetta should satisfy consumers who demand the longstanding history, tradition and performance of a classic European car but who also desire a new generation style of car that meets the criteria of features needed for today’s driver. As mentioned earlier, Volkswagen’s new design is a first of its kind. This is the first serious European threat against the many of the new favourable Japanese cars.
As already mentioned, the key target market for the 2005 Volkswagen
Jetta is a younger group of drivers.
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
It proves the possibility to become something when coming from nothing. Although the Walls’ children did not lead a glamorous life, it was rarely a boring one. Rex and Rose Mary continually teeter on the edge of caring and chaotic, putting their children in situations that children should not be in and giving them a childhood in which they must recover from. Unfortunate as it is, these moments are what has molded the Walls children in to who they are today, just as anyones childhood plays part in who they become. The despair in their lives was a driving factor, something that essentially forced them to succeed. Their parents taught them how to be carefree and adventurous, two things that plenty of people forget, they also taught them how not behave as an adult, which in some crazy way could be a blessing as well. No matter where their life leads them, New York, California and anywhere in between; they will always be the Walls’ children from Arizona and they will always have each
Rex and Rose Mary were obviously very different from other parents. They thought their children should be taught from morals and knowledge, and wanted their children to be like them. Rex wanted his children to be tough and entitled to what they needed and not wanted. Even though Jeannette was injured, her parents thought it was a good thing. They thought it was better for their daughter to make her mistakes early so she could learn from her past experiences. Her father even let her play with fire, so that she could overcome her fear of the mighty flame. "Dad appeared alone in the doorway of my room. He told me we were going to check out Rex Walls Style. Dad hurried down the hall with me in his arms. A nurse yelled for us to stop, but dad broke into a run." Pg.
Battle Mountain was the happiest the family as a whole ever was. The children’s relationships with one another were very strong, as well as the relationship between Rex and Jeannette. Jeannette viewed her father as an infallible superhero. Although, the eldest daughter, Lori viewed Rex as wildly irresponsible, and untrustworthy and thus began her skepticism of her parents’ parenting abilities. While in Welch, West Virginia, a major paradigm shift took place. Rex’s addictions increased exponentially when the family moved in with his parents, his absences became more interminable, and in turn caused the family’s solidity to deteriorate more rapidly and seriously. By doing this, Rex conceded what little faith his children had left in him, eventually causing them to leave him and Rose for greener pastures in New York. After Lori, Jeannette, Brian, and Maureen left their parents in Welch for New York City, the rift between the children and their parents seemed vaster than ever before. Rex and Rose’s feelings were very hurt after being left and were lost without the four. By the time they rejoined the kids in New York, the children had assimilated to city life and had grown somewhat ashamed and embarrassed of their parents whom chose to still live on the street and from this moment on, all of their lives would morph into a ball of confusion. Nothing was ever
Fences, a low diction play by August Wilson, expresses the complex relationship between a father and his sons. Troy Maxson, once a baseball star on a Negro League, is now envious of his son Cory who dreams of having a successful football career. Troy also worries that Cory will be treated with the same disrespect that he (Troy) once was during his baseball career. Lyons, Troy's eldest son, is completely misunderstood by Troy, mostly because of his refusal to get a “real” job and his drive to become a musician. Wilson references stories from Troy's past to convey the reason behind Troy's frustration and actions toward his children.
Oscar Wilde, the writer of The Importance of Being Earnest, celebrated the Victorian Era society while criticizing it in his play. Through his play, he utilized the humorous literary techniques of pun, irony, and satire to comment on the impact of Victorian Era society left on the characters themselves. These comedic literary devices also help to show how the members of this society in the Victorian Era live by a set of unspoken rules that determine politeness, as well as proper etiquette to live by. Wilde uses a pun in the title of the work, as well as in the character personalities. Different types of irony appear in many scenes in the play, to flout the rules of society, as well as mock the intelligence of the upper-class characters, compared to the lower-class characters. Wilde satirizes the rules of the upper-class society of the Victorian Era through the dialogue of the characters. The time period in which these characters live, impacts their daily lives, and their personalities.
Oscar Wilde’s “The Importance of Being Earnest” epitomizes the idiosyncrasy of the Victorian society through satire and wit. Throughout the play Wilde criticizes the common perception of the mid seventeenth through early eighteenth century culture, “Prudish, hypocritical, stuffy and narrow minded”. With his quintessential characters and intricate situations Wilde configures the perfect depiction of the carless irrationality of social life, the frivolity of the wealthy, the importance of money, and the lack of reverence for marriage often manifested by those in this era. Wilde also jabs at the Victorian convention to uphold the appearance of decency in order to hide the cruel, indignant and manipulative attitudes of the time. Through setting, characters, comedy, and a great deal of drama Oscar Wilde portrays his views on the elitist of his time.
Oscar Wilde’s treatment of high society and manners are explored in the play “The Importance of Being Earnest”. Here, members of the upper class display a great deal of pride and pretense, feeling that they are inherently entitled to their wealth and higher social position. An example is Lady Bracknell, who is preoccupied with maintaining the status quo that she quickly squashes any signs of rebellion. Characters from higher societies/classes are mainly concerned about their reputation and respectability. Thus, expectations of the upper class for both men and women include being upstanding, rich and come from a wealthy family. Wilde’s criticism on high society and manners are explored through the characteristics of Lady Bracknell; the dialogue between Gwendolen and Cecily; and the characteristics of Jack in the country.
The official foundations for "artificial intelligence" were set forth by A. M. Turing, in his 1950 paper "Computing Machinery and Intelligence" wherein he also coined the term and made predictions about the field. He claimed that by 1960, a computer would be able to formulate and prove complex mathematical theorems, write music and poetry, become world chess champion, and pass his test of artificial intelligences. In his test, a computer is required to carry on a compelling conversation with humans, fooling them into believing they are speaking with another human. All of his predictions require a computer to think and reason in the same manner as a human. Despite 50 years of effort, only the chess championship has come true. By refocusing artificial intelligence research to a more humanlike, cognitive model, the field will create machines that are truly intelligent, capable of meet Turing's goals. Currently, the only "intelligent" programs and computers are not really intelligent at all, but rather they are clever applications of different algorithms lacking expandability and versatility. The human intellect has only been used in limited ways in the artificial intelligence field, however it is the ideal model upon which to base research. Concentrating research on a more cognitive model will allow the artificial intelligence (AI) field to create more intelligent entities and ultimately, once appropriate hardware exists, a true AI.
Even though their children had gone through such harassment, both Rex and Rose Mary completely disregarded the situations they experienced. At times, both parents even enforced such acts in order to avoid trouble and to avoid being moved out into another place. After Rose Mary was aware of the incident with Uncle Stanley sexually assaulting Jeannette, Jeannette states, “[Mom] said that sexual assault was a crime of perception” (184). Posterior to the incident of Erma sexually assaulting Brian, Jeannette’s father also states, “I don’t care what happened!” (147). These two quotations clearly shows the harassment Brian and Jeannette suffered; moreover, it evidently shows the parents’ negligence towards the children. They both completely disregarded what had happened to both Brian and Jeannette solely for their defective idealism and to avoid confrontation with the individuals involved; therefor, Rex and Rose Mary were inadequate to raise their
son by virtue of his own shortcomings. His rejection of his father’s lifestyle formulated a strange parallel
The general purpose of the study is how to increase sale number of Mini Cooper. Therefore, the identification of the following specific research objectives:
By the reading of it, Volkswagen management expressed what seemed like genuine shock when the EPA and California’s Air Resources Board revealed their joint findings regarding the automaker’s manipulation of US emissions testing for diesel cars outfitted with a particular 2.0-liter, four-cylinder engine.
In order to see how artificial intelligence plays a role on today’s society, I believe it is important to dispel any misconceptions about what artificial intelligence is. Artificial intelligence has been defined many different ways, but the commonality between all of them is that artificial intelligence theory and development of computer systems that are able to perform tasks that would normally require a human intelligence such as decision making, visual recognition, or speech recognition. However, human intelligence is a very ambiguous term. I believe there are three main attributes an artificial intelligence system has that makes it representative of human intelligence (Source 1). The first is problem solving, the ability to look ahead several steps in the decision making process and being able to choose the best solution (Source 1). The second is the representation of knowledge (Source 1). While knowledge is usually gained through experience or education, intelligent agents could very well possibly have a different form of knowledge. Access to the internet, the la...
Clearly analyze the external influences affecting the development of the marketing strategy. There are numerous factors that have an effect on BMW’s business and the consequences of its operations, a few of which are beyond the control of the Company. The following information below is an explanation of some of the mainly important factors that may cause the definite results of the Company's operations in potential periods to change essentially from those at present expected or most wanted. Additionally, there are 4 macro marketing factors, which all concern BMW's marketing strategy, and BMW themselves cannot change or influence them.