¡§Is Your Body Clear?¡¨
We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very large industry, and many people spend their entire lives developing advertisements that the average consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation. In this rhetorical situation, the advertisers use the concepts of logos, pathos, and ethos to draw the audience in and get their message across to the individual reader. They want the consumers to trust and believe them. Most of all, they want them to buy whatever they have to sell.
Companies must rely on advertising a great deal, especially when a new product becomes available. It is crucial that their audience learns of the product and realizes the benefits of the new invention. Companies that already have other products for sale have a better chance of obtaining the consumers interest, especially if the company has a good reputation. One such company is Neutrogena. They have numerous products for sale for the face, hair, and body. One of their newest products is called Body Clear㤠Body Wash.
I found this particular ad in a magazine strategically placed toward the front between two different articles. This magazine, YM, is typically intended for young females between the ages of 13 to 19. The target audience for the body wash would therefore have to be intended for these teenage girls.
Before we can examine the ethos, pathos, and logos of the ad, we must visualize it. The center of the page has a large picture of the body wash with bubbles dripping over the side and the word NEW printed in black letters across the top of the bottle. Standing next to the bottle of wash in just a towel is the famous Neutrogena girl, Jennifer Love Hewitt. At the top of the page in big, bold, red letters appear the words, ¡§Clear skin from head to toe.¡¨ Underneath this slogan is the caption that introduces the new body wash, ¡§Neutrogena„¥ Body Clear„§ Body Wash treats, even prevents body breakouts.¡¨ To the side of the oversized bottle of wash are three bullets, and although very small are still very important. They tell us that the body wash contains an acne fighting ingredient which ¡§dermatologists recommend.
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
...gives him some insight into his future. As he is walking away from the A & P he sees "Lengel in [his] place in the slot, checking the sheep through. His face was dark gray and his back stiff, as if he'd just had an injection of iron, and my stomach kind of fell as I felt how hard the world was going to be to me hereafter" (p.37). Sammy begins his transition from adolescence into adulthood here. He realizes that if he stays at the A & P he may end up like Lengel or the other sheep. He wants more out of life and his fantasy about being Queenie's "unsuspected hero" (p.36) allows him to escape. Sammy comes to the conclusion that life is not going to be easy and he is going to make decisions for himself that the people around him will not necessarily support.
Sammy's thoughts, as told to the reader in his narration, betray a deep understanding of the people he comes in contact with. When the girls walked into the store, he began to describe not only their looks, but also their attitudes and personalities without ever speaking to them. The one who held his attention was also the one he named "Queenie". On page one he says, She was the queen. She kind of led them, the other two peeking around and making their shoulders round. Sammy understood that she was the one in charge, and by saying that the other two made their shoulders round he showed that he realized their passivity was by choice; they followed her by their own wills.
The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
Lengel, the manager of the store, spots the girls and gives them a hard time about their dress in the store. He tells them, “Girls, this isn’t the beach.” He says that they are not dressed appropriately to come into this grocery store. Lengel’s words cause Queenie to get embarrassed and start to blush. Sammy cannot believe this and gets frustrated at his boss. He doesn’t believe that it is right to prosecute these innocent girls for the way they are dressed. He also states at this point that the sheep are piling up over in Stokesie line trying to avoid all the commotion the scene has caused. I believe Sammy takes this as the last straw in a long string of aggravations.
Some of the great philosophers known to man, Aristotle and Plato, wanted the ability to persuade. Aristotle wanted to be able to persuade people with a good amount of time, wisdom, and knowledge so that people could see the good of something. His student, Plato, wanted to be able to persuade people quickly and more affectively by persuading them in a very short time frame. So in order to quickly persuade people, Plato proposed an argument by expressing an idea and supporting it with rhetorical evidence. From Plato’s teaching came three types of rhetorical evidence; logos, which argues by logic; pathos, which argues by the use of sympathy and empathy; and ethos, which argues by the use of ethical appeals. Today the three types of rhetorical analysis can be found everywhere in everyday life. Just like Plato, ad writers who produce TV commercials want to persuade people in a short amount of time. These ad writers have to persuade the view point of their audience in about 30 seconds to a minute in time. In 2010, during Super Bowl XLIV, a commercial by Audi was premiered. This Audi commercial is a great example of the use of the three types of rhetorical evidence; logos, pathos, and ethos.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Pathos tries to strike and emotional appeal to a brand or product. The ad tries to lure men in that does not really have luck with women. It focuses on a man that is desperate to get the ladies, so it tells them that if they buy this product the women will flock to you. It does that by telling the viewer you will own or accomplish what a woman would want or need in a relationship. Isaiah Mustafa uses great grammar when presenting the product. The words that are used flow together smoothly and he uses great hyperboles to state his standpoint. Men or maybe even women might find this ad alluring, because they want these things in life and if they purchase this body wash they might accomplish those goals in their everyday life. Every person wants to be successful in life, so they might think why not give this body wash a
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
This story represents a coming-of-age for Sammy. Though it takes place over the period of a few minutes, it represents a much larger process of maturation. From the time the girls enter the grocery store, to the moment they leave, you can see changes in Sammy. At first, he sees only the physicality of the girls: how they look and what they are wearing, seem to be his only observations. As the story progresses, he notices the interactions between the girls, and he even determines the hierarchy of the small dynamic. He observes their actions and how they affect the other patrons of the business. Rather, how the other people view the girl's actions. His thought process is maturing and he starts to see things as an adult might see them.
TOcean Skin produces an advertisement to advertise for its skin care product, called Speedy miracle deep ocean water essence in 2017. The commercial is indeed like a short movie, as it narrates a story of an unattractive girl, who is looking for a good healthy skin. The ad cleverly twists at the end to show that this girl can simply stay home and use Ocean Skin’s product to have perfect physical appearances. Moreover, the brand name is in the capital, with the letter “C” is decorated as a water drop, which is creative and eye-catching. The commercial also uses a man to guide a girl to achieve a perfect skin, instead of using a woman. This is gender discrimination, which indicates that males are controlled that they know exactly how to solve
This advertisement clearly reflects the importance of the physical appearance of women. NIVEA is creating a belief that women need to take care of their skin to attract attention. It also tells the audience that using this product can achieve their ideal look. Without this product, their skin will remain dull and loose.
“A learning style is a way of learning and refers to the way that you learn new information” (2). Most people have one preferred learning style and perform to a lesser standard when learning in a different style than what they’re used to. Nowadays, children are told to take a quiz in school to determine what their preferred learning style is, but after a few years, not many of these children remember what their preferred learning style is, or even if they do, they don’t apply it to their learning.