General company description
“It’s a dog thing!” it’s a company that will provide dogs clothing and accessories using the Internet as a selling distribution.
Mission statement:
“It’s a dog thing!” aim to retail and distribute unique customize dog apparel at affordable prices. “It’s a dog thing!” always has that perfect gift for your own or someone else’s four legged friends. Don’t let your dog be wagged behind.
Company goals and objectives:
Our goals are to grow in this niche market thus aim to attain a high market share, doing so, will help the company achieve the main goal which is to be a market leader in this field.
Our objective is to obtain our annual sales targets and to increase the company’s profit margins; this will help us achieve our goal. Another important objective is to meet customers specific needs in order to maintain customer satisfaction and loyalty.
Business philosophy:
In this business what’s important is to stay positive and to liaise together as a team in order to solve any problems that may occur and to make important business decisions.
Target market:
The target market would be dog owners of all ages. The products will be set at affordable prices for customers that are seeking the lifestyle of the upper class person.
(to be continued… this time next week)
Products and services
Products & Services
Wholesale Cost Selling Price
T-Shirts (Various Colours & Sizes) £8.99 £14.99
Vest Tops (Various Colours & Sizes) £8.99 £14.99
Polo Shirts (Various Colours & Sizes) £13.99 £22.99
Hooded Tops (Various Colours & Sizes) £11.99 £21.33
Name Tags (Various Colours & Sizes) £1.99 £5.99
Crystal Band Collars (Various Colours & Sizes) £15.99 £25.99
Sparkling Collars (Various Colours & Sizes) £19.99 £10.99
Leads (Various Colours & Sizes) £9.99 £29.99
Boots (Various Colours & Sizes) £14.99 £30.00
Bags (Various Colours & Sizes) £9.99 £17.99
Necklace (Various) £14.99 £24.99
Silver Necklace (Various) £54.99 £75.00
Hair Accessories (Various) £0.50 £3.00
Tiara £7.99 £14.99
Banadana (Various) £2.50 £12.00
All-In-One Bathrobe (Various) £15.99 £24.99
Bathrobe (Various) £17.99 £26.99
Shampoo & Conditioner £4.50 £9.99
Perfume £3.00 £7.50
Dental Kit £3.99 £9.99
Beds (Various) £20.00 £55.00
Customisation (Various Design) From £5.99
Engraving £2 Per Letter
Marketing plan
Market Overview:
Market size
The UK market for pet accessories was £296 million in 1999. An increase of 36% since 1995 but in 2003 the market size is over £400 million.
From the prologue through chapter one in “Wilderness and the American Mind”, the author emphasizes the affect wilderness had on the Europeans during the colonization of America. In today’s society, we are familiar with the concept of wilderness but few of us have experienced the feeling of being encapsulated in the unfamiliar territory. Today we long for wilderness, crave it even. We use it as an outlet to escape the pace of life. However, we have a sense of safety that the Europeans did not. We are not isolated in the unfamiliar, help is usually a phone call away. Though we now view the wilderness as an oasis because we enter at our own terms, in the early colonial and national periods, the wilderness was an unknown environment that was viewed as evil and dangerous.
This commercial mostly displays pathos by showing hurt and sad dogs flash up on your screen, and playing in the background is In the Arms of an Angel. This makes the audience really want to put these dogs out of their misery and adopt one of them. The ethos in this commercial when Sarah McLaughlin shows her holding her own dog that she adopted herself. Logos is displayed through the facts about how there are dogs suffering right now, and they need your help. Overall, this commercial is effective because it almost puts the audience in tears thinking about the dogs
A land has many aspects to it, it’s made up of seasons: winter, spring, summer, and fall. There are trees, waving grasses, rolling hills, parched deserts, lush forests and more. The land is moody, inconsistent, and prone to fits of temperament and few characters aside from Alexandra seem to understand the meaning and beauty of such an inhospitable display of behavior. The land can affect the way we feel and act. While reading Willa Cather 's, “O Pioneers” the story introduces a family of Swedish immigrants farming in Nebraska. The Bergson 's family faces the same difficult struggles as other homesteaders, but Alexandra Bergson is determined as ever to see what the land has to offer. After her father dies, she takes up the challenge of making the farm a viable enterprise while other immigrant families are leaving their land
The agenda of this expert from the ‘The Jungle’ is to call to attention the false hopes immigrants are given in the form of the apparent American dream, Upton is able to justify this idea by using contrast which persuades the audience emotionally. “Ona, too, was falling into a habit of silence- Ona, who had once gone about singing like a bird,” (Sinclair). The contrast of the particular passage shows readers not only the physical, but also emotional drainage low class immigrant workers face. Through Sinclair’s diction, readers are able to recognize the setting of the story as the United States, this calls to mind the known motto of moving to America and living the “American Dream”. Phrases such as “was falling into silence” and “Ona who had
John Downe, an immigrant weaver from England, in his letter to his wife, creates a picturesque image of America. Downe’s purpose in doing so is to convince his wife to emigrate to the United States. He uses a dreamy tone in order to show his wife his extremely positive view of America.
Although the land was labeled as “useless” various immigrants ensured to overcome the obstacles to create an inhabitable environment. Rather than value the land’s unique flat texture, Edwin James quickly concluded that this land was “unfit for cultivation” but later his beloved land became a region that “struggled to recover” (L 40- 15). Edwin James at first provoked a change in the American’s point of view from his association, but later Marquart ensured to include this ironic juxtapose. These Americans left the Midwest to reside in another location, but it turned out to be much worse. The Midwest recovered, but Great American Desert never did. Through this demonstration of neglect, Marquart places emphasis that although these lands were displaced, the immigrant which later resided placed an enormous value and care for its
Crevecoeur expresses his view of America masterfully through extended metaphor. He equates men in Europe to “many useless plants” that were devastated by “want, hunger and war...” (18-20). By describing the life of Americans before they emigrated from Europe, Crevecoeur contrasts Europe as a separate and malignant place. Henceforth, the audience visualizes the distinct appalling conditions of their birth country. Crevecoeur continues his metaphor, he projects how Americans have “taken root and flourished” in their new nation (22). This development of the metaphor further distinguishes the
John Smith’s A Description of New England heavily promotes expansion in the New World as Smith believes the New World holds countless opportunities for success, regardless of peoples’ European socioeconomic backgrounds. However, firsthand accounts contained in letters sent from America, mostly throughout the 1620s, paint a picture of the New World that depict terrible living conditions, as numerous aspects severely plague the colonists’ lives. These conditions were overcome through a belief in self-made prosperity. This belief arose as a result of John Smith’s influence and ultimately laid the foundations for the American Dream, which would later serve as the idealistic foundation of the United States of America. Although life in the New World may have initially appeared unbearable, the early colonists’ persistence during hardships such as hunger and disease, as well as conflict with Native Americans, played a very significant role in the shaping of the American Dream.
Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product.
Specific Purpose: To persuade the audience purchase their dogs from breeders and not puppy mills o the Internet because puppy mills can me detrimental to a puppy’s health.
Michel-Guillaume Jean de Crevecoeur wrote, Letters From An American Farmer, he was also the first writer to use the phrase, "melting pot" to describe American society. How I describe the melting pot is a way Americans used to try to perfect the American culture. Everyone who came to America was searching for refuge and freedom and safety and leave all their troubles where they came from, however they meant not to leave their cultivation. "Ubi panis ibi patria'' ,(Crevecoeur 221) this phrase means where there is bread this is my country. I love this because America has always been a place for people to start over, find a home, find peace and free religion. As well any family would give up anything to make sure their family has bread (food)
We understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to succeed.
The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,
find it difficult to set up a business and make it a success. This is
Company goal is to educate us on the many options that will assist us in realizing our full potential and take to action to create the results we desire. From communications to goal setting and time management, we can all become more effective in our work and relationships.