Cadburys - Marketing Strategies


Length: 393 words (1.1 double-spaced pages)
Rating: Excellent
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Text Preview

More ↓

Continue reading...

Open Document

Cadburys - Marketing Strategies


In order to increase sales Cadburys needs to undertake a range of
marketing activities before deciding upon the best way to encourage
the purchase of its product. When identifying the basic principals
which Cadburys must apply to its marketing will be its basic
objectives because all business must have objectives it allows them to
increase sales and make profit.

Corporate aims are the long term intentions of a business, whereas
corporate objectives are the specific targets required to achieve the
aims.

The common aim and objectives of the corporation such as Cadbury
includes the following:

1 Survival

2 Profit maximisation- which is often taken to be the reason why firms
exists and to be the primary objectives in practices most firms have
a hierarchy of objectives when a firms survival is threaten it may
profit maximise in order to restore its financial health.

3 Growth- which includes Cadbury selling new products or expanding
overseas.

4 Diversification- which is the spreading of business risks by
reducing dependence on one product.

5 Sales maximisation- which is the increasing of sales

6 Improving the product image-which includes creating a new logo or
launching a new brand of product and creating more attractive
packaging.

For example, Cadbury set out two objectives for the development of
their chocolate, Fuse. These were:

1. To grow the market for chocolate confectionery

2. To increase Cadbury's share of the snacking sector

When launching a product the company Cadbury’s had to make sure that
any new product in the snaking sector must establish points of
difference, creating a unique selling proposition (USP) i.e. a product
with unique appeal which is not shared by any of its competitors.
Referring back to the example of Fuse, Cadbury lost a lot of money

How to Cite this Page

MLA Citation:
"Cadburys - Marketing Strategies." 123HelpMe.com. 26 Jun 2017
    <http://www.123HelpMe.com/view.asp?id=47768>.
Title Length Color Rating  
Marketing Strategy for Cadburys Essay - Marketing Strategy Introduction The following few pages which follow help to show overall how and which types of strategies on various things based on Marketing strategies can help Cadburys in launching there new product. Marketing strategy is a plan of action which is used by many businesses around the world, which helps the business meet its aims and objectives, it can also assist a business when launching a new product as it helps to identify which different strategies would be best to use....   [tags: ] 1199 words
(3.4 pages)
Strong Essays [preview]
Essay about Functional areas of Cadburys and Sainsbury's Marketing - Functional areas of Cadburys and Sainsbury's Marketing Cadburys marketing is very important to them, for example; every now and then, they send a sales assistant round the stores to make sure that the store has a big clump of the world famous purple “home colours” so that the Cadburys chocolate is well sold. Cadburys have released 3 posters this summer on the new range of bars of dairy milk. In 2003 they have released 5 successful posters which raised their profit margin. Over the years the way Cadburys and advertise their products has seen many changes....   [tags: Marketing, Business, Customer Service] 324 words
(0.9 pages)
Strong Essays [preview]
Essay on Successful Marketing Strategies - Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010)....   [tags: Marketing ]
:: 3 Works Cited
1006 words
(2.9 pages)
Strong Essays [preview]
Marketing Strategies Essays - Marketing Strategies Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies. Lansing Aviation Lansing Aviation is a private company which provides aircrafts on rental to individuals and to flight training. It provides aviation consultancy at corporate and individual levels as well as offer primary and advance aviation training (Aircraft Rental Instruction Business Plan)....   [tags: Marketing] 882 words
(2.5 pages)
Better Essays [preview]
Essay Marketing Strategies - Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach \a target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade then them to purchase their product, while at the same time they must preserve their current customers....   [tags: Marketing] 1520 words
(4.3 pages)
Powerful Essays [preview]
SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis - SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis Marketing strategies/models In this objective I will be analysing the different marketing models and evaluating their reliability. The marketing models I will evaluate will be SWOT and PEST analysis, the product life cycle, the Boston Matrix and the Ansoff Matrix. SWOT and PEST analysis In the previous objective, I analysed SWOT and PEST of Cadbury. These enabled me to gain insight into the external and internal influences that may arise which may either be beneficial or cause problems for the launch of my product....   [tags: Business Management Studies Essays] 3164 words
(9 pages)
Powerful Essays [preview]
Mc Donalds Maketing Strategies Essay - ‘McDonald's is the world's leading foodservice retailer with more than 30,000 restaurants serving nearly 46 million people in more than 110 countries each day. In the UK, McDonald's and its franchisees employ 70,000 staff in 1235 restaurants. This is McDonald's 30th year of operating in the UK.' http://www.mcdonalds.co.uk/?f=y [accessed 16th November] Those infamous golden arches have come a long way since being established in 1940 by Dick and Mac McDonald. Ray Kroc, credited with the chain's global ambitions, bough the rights in 1955, he developed the brand and created the McDonalds Corporation....   [tags: Business Analysis marketing] 1536 words
(4.4 pages)
Powerful Essays [preview]
B2B And B2C Marketing Strategies Essay - Marketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites....   [tags: Business Marketing] 1368 words
(3.9 pages)
Powerful Essays [preview]
Current Marketing Trends And Strategies Essay - Introduction Now is the right time to come in and buy a new car. If you buy now, you will receive a free gift with your purchase. Have you thought about taking a vacation this month. This would be the perfect gift for any loved one. These are some common phrases and questions that everyone hears on a day to day basis. Whether it is on television, the radio, or on the internet, advertisement is all over and is heard or seen by people of all ages. Marketing is taking over the business world. If the right product is marketed poorly, it is most likely to fail....   [tags: Business Marketing] 1752 words
(5 pages)
Strong Essays [preview]
Global Marketing Strategies Essay - Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services all over the world with identical strategies, thus lowering their costs and earning higher margins....   [tags: International Marketing ] 1811 words
(5.2 pages)
Powerful Essays [preview]

Related Searches




testing out the combination of various ingredients and more than 250
were combined before the recipe of the chocolate was finalised. As the
products are developed, Cadbury tests them to ensure that consumers
are willing to buy them.

Cadbury then promotes its products in various ways such as the use of
above the line promotion, which is where a product is advertised
through consumer media such as television, magazines, newspapers and
radio.


Return to 123HelpMe.com