A Good Neighbor
When it came time to write a Presentation paper for my Comm 235 course on a company's public relations program, I was able to write on the one I've played a key role in developing for my company. Needless to say, I liked the opportunity to brag a little.
U.S. Group, Inc. is a general contractor managing residential, commercial, and road construction projects across South Carolina. In a field not known for having good community relations, U.S. Group has developed a public relations program to keep the public informed about its five multi-million dollar road construction projects: State Route 802 in Beaufort, the interchange of U.S. Route 378 and I-26 in Columbia, College Park Road in Ladson, State Route 219 in Newberry, and the interchange of U.S. Route 17-A and I-26 in Summerville.
The company’s public relations program centers around three approaches: direct public communications, media communications, and the use of the Internet to supplement its public and media communications, and is overseen by an on-staff public relations specialist working out of the company’s Lowcountry regional office in Summerville. With a background in advertising, political, and Internet communication, Earl Capps, the company’s public relations specialist, manages the company’s public and media communications program. Greg Cook, the company’s Lowcountry Regional Manager, describes the program as part of the company’s “Good Neighbor” philosophy towards community relations, whose objective at to “keep the public more informed, reduce conflicts by being more pro-active in the release of information, and improve the image of U.S. Group (Cook).”
Direct public communications
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...ys Austin (Austin). While U.S. Group’s approach to public relations may not yet be the norm in the road construction industry, the motoring public can rest assured the company remains committed to its public relations program as part of its “Good Neighbor” philosophy.
SOURCES CITED
Austin, Robin. South Carolina Department of Transportation, Traffic Engineering office. Email interview on 20 June 2003.
Capps, Earl. Media Coordinator, U.S. Group, Inc. Personal narrative.
Cook, Greg, P.E. Regional Manager, U.S. Group, Inc. Email interviews on 19 June 2003, and follow-up in-person interview on 20 June 2003.
Hicks, Jim. Chairman, Beaufort County Planning Commission. Email interview on 17 June 2003.
RCIO: Road Construction Information Online. http://www.collegeparkroad.com, http://www.sc802.com, and other project websites. U.S. Group, Inc.
...J., Knoll, J. H., Kyllerman, M., Laan, L. A., … Schinzel, A. A. (2006). Angelman Syndrome 2005 : Updated Consensus for Diagnostic Criteria, 418, 413–418. doi:10.1002/ajmg.a
Scottish Intercollegiate Guideline Network (SIGN) 95 (2007): Management of Chronic Heart Failure (Online). Available at: http://www.sign.ac.uk/pdf/sign95.pdf (Accessed 8th June 2010)
Angelman Syndrome is a neuro-genetic disorder, brought upon the body through the mutilation or deletion of the maternal 15th chromosome. The prevalence of this disorder is still constantly debated because of the common symptoms it shares with other disorders, making it difficult to recognize and differentiate. More specific studies of behavior are needed to increase the range of knowledge on such a complex disorder. In 2007 Dr. Weeber relieved a mouse model of many symptoms of Angelman Syndrome. Studies of this disease are crucial for finding the cure. Even though this is a difficult challenge, there are signs of hope to cure this disease for humans.
Their dedication to their mission statement and also due to the loyalty of the local community has given way to recent construction projects, such as a $66 million dollar expansion and renovation, new construction of a new emergency department and a new outpatient surgery center. These new ve...
My clinical rotation for NURN 236 is unique in that all patients I care for at Union Memorial Hospital in Baltimore, Maryland have a diagnosis of heart failure (HF). HF occurs when the heart is unable to pump adequate blood supply, resulting in insufficient oxygen and nutrients to the tissues of the body (Smeltzer, Bare, Hinkle, and Cheever, 2012). Approximately 670,000 Americans are diagnosed with HF each year and is the most common hospital discharge diagnosis among the elderly (Simpson, 2014). Moreover, according to the Centers for Medicare and Medicaid Services (CMS), HF is the leading cause of 30-day hospital readmission followed by acute myocardial infarction (AMI) and pneumonia (medicare.gov|Hospital Compare, 2013). This information along with my weekly HF patient cohort prompted my curiosity regarding impacts of HF readmissions, factors of HF readmission, and to compare suggested evidence based practice with policies utilized at Union Memorial for reducing the 30-day readmission rate for HF.
Our Vision is to become one of the preferred choices of players in the construction industry
Mead, H. K. (2002, June 22). Office of the Inspector General. Retrieved Feb 12, 2014, from US Department of Transportation: http://www2.oig.dot.gov/sites/dot/files/pdfdocs/cc2002180.pdf
XYZ Construction Inc. performs horizontal construction work, including roads, airfields, and bridges. The company’s headquarters is in Denver, Colorado, and has 16 field offices in 11 states. The workforce includes cumbersomely hefty and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that commenced as a family business in the 1950s. The present owners have decided that it is time to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months. (NCU, 2014)
I chose to research earthquakes and the prediction of earthquakes because I was curious as to how they work. In this paper, I
Note: Reprinted from “Strategic communication advice” Copyright 2014 by George Dolezal, ShareSlide Reprinted without permission.
In 1987, Sperry/MacLennan hired a new junior partner, and future visionary, Mitch Brooks. While encountering the ebb and flow of the construction business, Brooks embarked on a new research venture to explore...
Guth, David W., and Charles Marsh. Public Relations A Values Driven Approach. 5th ed. Boston: Allyn & Bacon, 2011. 337-354. Print.
... patients with heart failure: Impact on patients. American Journal of Critical Care, 20(6), 431-442.
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