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the role the media plays in election esssay
mass media effects on electoral process
influence of the media on politics
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The Influence of the Mass Media on the Electoral Process in the Western Democracies
The influence of the mass media on the electoral process in the western democracies, specially the television in the last years, can get to crush the daily life during the electoral period. Some maintain that the selection are won or are lost based on the performance of a party in the television and print media and, to a lesser extent, in the radio. Since the media nowadays dominates the selections in some countries, he is surprising that the regulation of the information has a low profile in the electoral legislations of the world.
In the democracies of Western Europe and the East, the television is the main means so that the parties spread their messages. The average forms also have a high impact in these areas, as it has the radio to a lesser extent. In other countries, particularly of Africa, the radio plays a very important role in the electoral process. The newspapers tend to be partidized, whereas the television networks and national radio are accused to favor to the government in functions. Three types of media cover exist basically: free access for candidates and political parties; access paid for both groups and publishing cover through radio, television, newspapers and magazines.
The media have an irreplaceable paper on the actual society, because the democracy it's a system based on the public opinion, the confrontation and the coexist of them. The creation of that we call "public opinion" depends in a very big way in the work of the media.
It is interesting to compare the approaches of the media cover in the United States and Great Britain. In the United States exists a system of access paid to the publicity and little regulation. In the United Kingdom the paid access to electronic media strictly is prohibited, although the newspaper publicity is allowed and widely is used that's why the print media is more widely used in the UK. Also in the United Kingdom the political parties have gratuitous access to the average ones sources to make transmissions of between five and ten minutes that virtually flood the screens when the selections are coming. The political debate, so used in the United States and considered so popular in the democracies developing, never has been successful in the United Kingdom.
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
The media also have an impact on voting behaviour. It is the main source of information about government and politics and contributes to the democratic process as it encourages political awareness amongst the public. There ...
"Different Obligations of Public and Private Media." ACE Electoral Knowledge Network. N.p.. Web. 12 Nov 2013.
Perhaps the best place to begin a review of the relationship between media, capitalism and democracy is the United States of America, where democracy is held up as its foundation, freedom of speech is protected in its Declaration of Independence, and its society has held up capitalism as the best option for prosperity and equality for its citizens. Within the USA, news channels have long been accepted as having obvious links to political philosophies. Depending on the corporate interest, media channel content will display bias, supporting either a left-leaning, right-leaning, or neutral point of view to best serve the corporation.
... small media reforms (like public journalism) will be enough to reduce the commercial and corporate imperatives driving our existing media systems (Hackett and Zhao, 1998, p. 235). Instead, a fundamental reform of the entire system is needed, together with a wider institutional reform of the very structures the media systems work within, our democracies. This will be a difficult task, due to powerful vested interests benefiting from the status quo, including media, political and economic elites. Reforms will need to be driven by campaigns mobilising public support across the political spectrum, to enable the citizens of the world to have a media system that works to strengthen democratic principles as opposed to undermining them. This task is challenging, but it will become easier once people begin to understand the media’s role in policymaking within our democracies.
They regroup the television, the radio, and newspapers. Aware of the power they have on us, media influence our thoughts, our acts, and our ideas in order to serve their interests. It isn't the purpose of this essay, but it would certainly not be too complicted to demonstrate that medias have a close link with politicians and that each one serve the interests of the others.
Hallin and Mancini’s conceptual framework comprises structures of four dimensions development of media markets, political parallelism or “the extent to which the media system reflects the major divisions in society”, the development of journalistic professionalism , and the degree and nature of state intervention in the media system; furthermore aspects of the state role; degree of pluralism, type of democracy, and degree of rational-legal authority with associating to the political contexts of media systems. Hallin and Mancini conceptualized the three models of media and politics when referring characteristic configurations within these dimensions. These are Mediterranean or Polarized Pluralist Model, North Central Europe or Democratic Corporatist Model, North Atlantic or Liberal Model. The principal features of Mediterranean or Polarized Pluralist Model are high political parallelism, low newspaper circulation, weaker professionalization, strong state intervention; North Central Europe or Democratic Corporatist Model consists high new...
Swanson, D. L., and Mancini, P., (1996), Politics, Media, and Modern Democracy: An International Study of Innovations in Electoral Campaigning and Their Consequences (Google eBook) (Greenwood Publishing Group).
In the US, mass media plays a significant role in politics. One of the key roles mass media plays in politics includes the airing of the platforms of various politicians. The media influences the view of people on politics and politicians. As the opinion of individuals is affected, the results of the votes are consequently changed (Holden, 2016).
Since mass communication involves mass media and a facet of media is to disseminate political information, thus, it is only logical to say that media play a crucial role in political communication. According to Dahlgren (2005), political communication is a political process that involves sharing facts, opinions, comments, and political experience between
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which we choose our leaders. There was once a time when the government used the media as a medium to influence voters, committees, communities etc. Recently, it has been the presidents of major media outlets that have not only exercised power over the public but also made their presences felt in government and in the halls of congress. When the word democracy is thrown about it usually has to do with the rights or original intentions for a group or organization. The first group intended to be influenced by the media was the informed voter. Political parties along with the government used a variety of media resources to persuade the voter or in effect receive a vote for their cause. Returning to the thought of ?democracy? the question is, what was the original intention of the media with relation to the theme of democracy and the informed voter? To analyze this thought thoroughly one must first grasp an understanding of the basic definition of democracy.
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher...
Basically, the media performs three functions to inform, to influence and to entertain. But effects of these functions are multidimensional in modern times. It has provided awareness about the whole world. In twenty-first century, media has a tendency to shape political, economical and social values of an individual. Moreover, media has eliminated the boundaries of information, so that a person can become an active citizen of the global economy. Hence, it is logical to state the media has become a basic need of human civic life.