Case Study on Aids and Condoms


Length: 899 words (2.6 double-spaced pages)
Rating: Excellent
Open Document
Need writing help? Check your paper »

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Text Preview

More ↓
Case Study on Aids and Condoms


The AIDS virus is spreading rapidly throughout India and Brazil. Due to the differences in culture and political policies, these two countries are attacking the AIDS epidemic problem in two totally different ways. On one hand, Brazil plans to spend hundreds of millions of dollars for teaching public AIDS awareness mainly to married women and Carnival goers. In comparison, India's government has identified specific targets of their society in order to reach the public and spread the information about AIDS awareness.

Brazil's Approach

The Brazilian Health Ministry has already conducted a majority of its research first hand, gathering much of the primary research needed before spending the earmarked $300 million next year for fighting this epidemic. However, the Health Ministry's plan to distribute 250 million condoms, primarily in urban slums, would be inefficient and a waste of money. In the first place, the fact remains that Brazilian men apparently refuse to wear condoms for protection because they are expensive to buy and the men do not like to wear them. Also, Brazilian women do not have much say as to whether the male in the relationship wears a condom or not during sex. Therefore, even if they know that their sexual partner is sleeping around, these women are afraid of being beaten, or losing their spouse, and will not insist upon condom usage for protection. Since asking their mate to use a condom is considered an insult to a Brazilian male, consequently, distributing condoms in this atmosphere would be a futile waste of resources. Instead of spending a majority of the funding on the purchasing and distribution of male condoms, the ministry should buy more of the female version. As a result, this would allow some of the females in the Brazilian population to take control of arming themselves against the epidemic. Unfortunately, because this version is three times the cost of male condoms, they would not be able to buy as many. However, the female condom was highly approved by the women who tested it, so the expense for purchasing and distributing them would be more effective. In addition, the main goal of the Brazilian campaign against AIDS should be targeted at raising awareness among the youth in Brazil. Since the older population is more resistant to readily change their sexual practices by using condoms, future AIDS awareness needs to be aimed at the children and teenagers of Brazil.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

How to Cite this Page

MLA Citation:
"Case Study on Aids and Condoms." 123HelpMe.com. 12 Dec 2017
    <http://www.123HelpMe.com/view.asp?id=125381>.
Title Length Color Rating  
Nursing Case Study: HIV Essay - HIV is the human immunodeficiency virus; this virus can lead to acquired immune deficiency syndrome, or AIDS. Accoring to Avert, 2.6 million people became infected with HIV in 2009, there are now an estimated 33.3 million people around the world who are living with HIV. HIV is transmitted by the exchange of bodily fluids via sharing contaminated syringes, from infected mother to the child, and sexual contact. Contact with blood, semen, vaginal secretions, breast milk, or saliva that is contaminated with HIV, puts an individual at higher risk for contracting HIV....   [tags: Nursing Case Study]
:: 4 Works Cited
962 words
(2.7 pages)
Strong Essays [preview]
AIDS Essay - AIDS Invades Rural America AIDS has been a problem in the United States for many years now. However, many people view victims of AIDS as homosexuals or drug users; this is no longer the case. AIDS is now being spread through teenagers in rural America. Many problems have arisen from the increasing number of victim in smaller America cities where hospitals and doctors are not able to provide suffienct treatment because of a lack of funding and experience. Also, the young adults that have no contracted the virus are victims of emotional and verbal abuse, because small-town America is not used to dealing with the AIDS virus....   [tags: Free AIDS Essays] 936 words
(2.7 pages)
Strong Essays [preview]
Manix Study Case Essay - I. Manix’s origins For a few years, in addition to its contraceptive use, another role of the condom has been added: to protect against sexually transmitted diseases, especially AIDS. But the fact is that only one brand became a leader on the French market: Durex. And this, without any advertising; because in 1987; the French law bans advertisement about male condom. However, thirty years after the appearance of Durex, another brand of condoms establishes itself in France. Name: Manix. Designer: Degan laboratories....   [tags: Business Case Study] 1648 words
(4.7 pages)
Strong Essays [preview]
AIDS and Heterosexuals in the Australian Essay - Study Overview The study entitled From complacency to panic: AIDS and heterosexuals in the Australian press, July 1986 to June 1988 (Lupton, 1992) reports on the preliminary findings from a content analysis of AIDS news coverage in Australian press from June 1986 to July 1988. When revealing the preliminary varying ideologies in press, Lupton stresses the importance of evaluating how the popular media selects and presents news according to societal interests. Lupton (1992) seeks to point out the common situation in Australia that most people lies on information reported by the media rather than by health professionals....   [tags: homosexual, health, social construction]
:: 5 Works Cited
1625 words
(4.6 pages)
Powerful Essays [preview]
The Media Influence of the AIDS Virus Essay - Few modern health issues have received as much media interest and controversy as the AIDS virus. The AIDS virus was first named in 1981 to explain a collection of diseases that developed as a result of a compromised immune system. Individuals who were young and apparently healthy were showing signs of conditions that were typical of those with a severely depressed immune response. It was also noted, at the time, these conditions were limited to the gay community. As the disease became more prevalent, individuals, groups, and communities responded in fear and hatred toward the population they believed to be responsible for this epidemic, the gay community....   [tags: immune, systen, conditions, gay, prejudice] 1423 words
(4.1 pages)
Powerful Essays [preview]
HIV/AIDS Discrimination and Injustice Essay example - Since the first cases of the Human Immunodeficiency Virus (HIV) in 1981, over 36 million people have died from the disease’s progression from HIV to Acquired Immunodeficiency Syndrome (AIDS). According to the U.S. Department of Health and Human Services, scientists generally accept that the HIV virus started in a specific type of chimpanzee in Western Africa. HIV weakens the patient’s immune system by “destroying important cells that fight disease and infection.” After HIV is acquired, progresses, and grows it turns into a much more lethal stage, AIDS....   [tags: health, Samaritan's Purse]
:: 12 Works Cited
1006 words
(2.9 pages)
Strong Essays [preview]
Analysis of Different Studies About the Spread and Prevention of AIDS/HIV - Many factors contribute to the dominance and spread of sexually transmitted infections (STI): Not getting tested, multiple partners, drinking or doing drugs before sex, and not knowing how to say no. However, the most common factor in most of these reasons is not practicing safe sex. Can the use of condoms really dictate slowing the epidemic of STIs. This study examined the occurrence of sexually transmitted infections and how women’s attitudes may affect the prevalence of sexual infection. Women of different races, occupations, and knowledge were surveyed and studied on their knowledge and use of contraceptives....   [tags: Communication Skills, Raising Awareness]
:: 11 Works Cited
2325 words
(6.6 pages)
Term Papers [preview]
Case Study on AIDS Essay - Introduction My Signature Assignment Case Study will be on the topic on AIDS. My topic will be about the raise of AIDs and HIV a global epidemic that needs to be solved. The numbers of this epidemic have risen greatly over the past few years. This epidemic affects a large number of individuals have been affected by this and even had to have death as an outcome. The numbers go that more than 500,000 people have died from the disease in the United States of America (Henry, 2011). The number is almost equal to or the value of the population of a large city....   [tags: Raise of AIDS, HIV, Global Epidemic]
:: 7 Works Cited
1481 words
(4.2 pages)
Powerful Essays [preview]
Condoms Essay - Condoms The word condom is probably derived from Latin "condus" meaning receptacle. Another explanation is that the gut condom was invented by the English army doctor Colonel Quondam in around 1645 and that the word is a corruption of his name. We do not know who invented condoms, but we do know that they were in use. There is evidence of this in the writings of Marquis de Sade, Casanova and James Boswell. The latter, a Scottish lawyer and writer, protected himself against sexually transmitted diseases by using a linen condom....   [tags: Sex Protection Condoms Descriptive Process Essays] 3573 words
(10.2 pages)
Powerful Essays [preview]
condoms Essay - Why people do not use condoms Many men and women prefer unprotected intercourse or using another contraceptive method rather than using a condom. Among currently married women of reproductive age, only 5 percent use condoms for contraception worldwide, and only 3 percent in less developed regions of the world, according to United Nations estimates of contraceptive use. In this chapter we a re going to analyze or try to explain why some people don’t use condoms. In order to do this, we used some theory of the book ‘Social Psychology’ (7th edition) by David G....   [tags: essays research papers] 1751 words
(5 pages)
Powerful Essays [preview]



It is not too late for them to learn the dangerous consequences of this deadly virus.

India's Approach

In comparison, India has chosen a different approach in its efforts to expand AIDS awareness in their country. The Indian state of Tamil Nadu is the frontrunner in preventing the spread of AIDS. Instead of just targeting high-risks groups, Tamil Nadu uses its AIDS education program to reach the overall population. This differs significantly from the Brazilian strategy that primarily targets married women and Carnival goers. Also, Tamil Nadu is attempting to use established forms of communication and information such as barbershops and the cinema theaters. The idea of educating barbers is an extremely effective tactic to deliver the message to the male population. Since men in India are often too shy and reluctant to talk about the spread of AIDS openly, they are more comfortable discussing this topic privately in the barbershops. Historically, India's barbers have been considered as honored traditional healers and trusted advisors. As a result, the men will not be afraid of taking free condoms when they are offered. The beauty of the whole barbershop plan is that it is remarkably cost effective; the state spends relatively little for education costs. Also, the AIDS awareness campaign takes advantage of Tamil's infatuation with movies at the theaters since its populations are avid movie junkies. Consequently, presenting messages before the movies' start reaches a broader base of the public with men and women of all demographic categories.

AIDS Problem in the U.S.

In the United States, the Aids epidemic is a public national issue that is addressed openly nationwide. Unlike India's government, both the U.S. government and the President of the United States recognize the need for AIDS awareness throughout the entire country. Also, people in the United States are not embarrassed to talk openly about the AIDS virus. In contrast, India's government does not make AIDS prevention a priority. In addition, because the standard of living in the United States is much higher than that of either Brazil or India, the U.S. government does not have to address additional health problems such as tuberculosis and malaria. Therefore, the resources allocated to the spread of public AIDS awareness are greater in the United States. Clearly, the biggest difference between the U.S. and Brazil is the culture. In general, American men are not as averse to wearing a condom for protection as the Brazilian men. Overall, American males, along with most of the U.S. public, are better educated about AIDS awareness and prevention. Not only are condoms used to prevent the spread of sexually transmitted diseases in the United States, but they are also predominately used as a method of birth control as well. This added advantage should be stressed in foreign markets like Brazil and especially in India where the population numbers are dramatically exploding numerically.

India's strategy to use movie theaters as a method to present public messages about AIDS awareness would also work well in the United States. Once again, this strategy would reach people of all demographic classifications since media usage is an enormously productive means of sending messages about AIDS awareness in the United States. Unfortunately, barbers are not as prestigious in the United States, so this method would not be effective. Nevertheless, this strategy would not be as necessary for the distribution of condoms because American males generally do not hesitate to purchase them at stores or even in public restrooms.

Because Brazil has a totally different culture than that of the United States, it thus requires a different strategy for promoting AIDS awareness. In comparison, targeting American housewives would not be as effective in the United States because American husbands are not as promiscuous as those in Brazil. Instead, the homosexual population would be better targets for AIDS awareness programs than American housewives would.
London International Group

The London International Group should globalize their market. By producing one standardized, high quality product at a low price for the consumer, the DUREX AVANTI would save money for their company as a result. Then, these savings could be used to increase their company's efforts for sending the AIDS awareness message to individual countries through an increased spending on media and public events. Furthermore, through the extensive use of media, like MTV, DUREX could break through to the younger generation of Brazilians who are potential consumers of condoms.


Return to 123HelpMe.com