Vapor Shark Company Background

880 Words2 Pages

Vapor Shark is one of south Florida’s leading electronic-cigarette retailers. It sells products related exclusively to “vaping” both online and traditionally. Vaping is the inhaling of a flavored liquid that is heated through a batter powered device as an alternative to traditional smoking. Brothers, Scott and Brandon Leidel, founded Vapor Shark in 2010. The idea of an online or brick-and- mortar retailer that offers products related exclusively to electronic (or “e”) cigarettes was relatively untapped, four years ago. Now it is one of the fast growing industries in the country. Bloomberg Industries projects total e-cigarette sales could reach $1.5 billion this year. (McArdle)

The mixture called “e-juice” or “e-liquid” that includes liquid nicotine, through a device that heats it until it becomes a vapor. Though not listed a carcinogen nicotine is toxic and causes an increase blood pressure and heart rate among other health issues (CDC). So please be careful and use at your own risk. Unlike traditional tobacco products, the amount of nicotine that is consumed is customizable. This product can revolutionize the way that the world views tobacco and any product that involves inhaling smoke. First marketed in 2003, vaping/e-cigarettes are now one of the fast growing industries in the country, with 300 brands in the U.S. and approximately 4 million users, half of them women. (Yerebakan)

Vapor Shark’s mission is to “[transform] the smoking scene into one that is generally better, safer, less expensive, and significantly more pleasant for smokers and non-smokers...” (Vapor Shark). Brandon Leidel also struggles with a smoking addiction. He quit a few days before he was introduced to e-cigarettes at a mall kiosk in 2010, for health re...

... middle of paper ...

...s-the-subculture-that-might-save-smokers-lives/#!C70v0>.

Entreprenuer. Franchises: Vapor Shark. n.d. .

McArdle, Megan. E-Cigarettes: A $1.5 Billion Industry Braces for FDA Regulation. 6 February 2014. .

Vapor Shark. About Us. n.d. .

—. Labs. n.d. .

—. Locations. n.d. .

WHO Framework Convention on Tobacco Control. WHO Framework Convention on Tobacco Control. 17 June 2009. .

Yerebakan, Dr. Halit. Smokig Kills...Does "Vaping" Do The Same? 6 April 2014. .

Open Document