Validating the Research Study

1153 Words3 Pages
bulb-icon

Recommended: Strengths and weaknesses of qualitative methods

To increase the reliability and validity of this research study, a pilot test was conducted with the purpose of finding possible mistakes or confusions in the instrument. As Wilson (2006) explains, a pilot study refers to developing the questionnaires with a small sample of the population and under the same circumstances as the real data collection process.

The pilot test for this research study was conducted among 20 students of London Metropolitan University, specifically located at Holloway road campus. Respondents after completing the questionnaire were asked if they felt confused or unsure about a particular question. The overall response was that they understood the questions and the topic. However, one or two participants stated that they were not familiar with the Corporate Social Responsibility concept. In addition, some respondents could not see the difference between “food brand” and “food retailer” and thought that it was the same questions. For this reason the wording of some questions was changed in order to make it clearer. One recurrent problem with the questionnaire was the last two questions, which are open-ended. Question 17, which refers to the level of understanding of CSR, was left blank by many respondents. The rest of the answers had at least two words or more describing CSR. As a way to increase the rate of possible responses, the wording of this question was partially changed. This was done to let students know that just a general idea of the topic was desired and not a long explanation. The last question of the questionnaire was not understood by a good percentage of the sample population. In this section students were asked about three brands with good CSR, however some respondents placed ch...

... middle of paper ...

...d.

Synoptical Overview

This chapter outlined the research methodology developed for the research study. The subject paradigm selected was a positivism approach because it allows determining the widespread attitude towards Corporate Social Responsibility and purchase intention among the student population. By selecting a quantitative approach the results can also be generalized to the relevant population.

A pilot test was conducted among 20 students to determine the validity and reliability of the questionnaire. After the test, changes were made to instrument in order to start the data collection process. The sample size established for the research study was 300 students of London Metropolitan University, selected through a non probability convenience sample. The data collected was then analyzed with a statistical computer program called SPSS 17.

Show More
Related

  • Qantas Market Segmentation

    1010 Words  | 3 Pages

    Maignan, I. (2001). "Consumers' perceptions of corporate social responsibilities: a cross-cultural comparison." Journal of Business Ethics 30(1): 57-72.

    Read More

  • Annotated Bibliography: Media Violence On A Global Scale

    982 Words  | 2 Pages

    The researchers went through the proper channels to get permission to carry out a study using the students who volunteered to participate. The research was conducted using a variety of different survey methods that were chosen to determine the degree and/...

    Read More

  • The Pelman V. Mcdonald's Case Study

    751 Words  | 2 Pages

    For decades, consumers have demonstrated an increasing concern that several businesses have little to no concern for them, their well-being, and the degenerating social order. For this reason, it is essential for businesses to try to avoid endangering or exploiting consumers and focus on creating an excelling society. Fortunately, Corporate Social Responsibility (CSR) is a valuable structure that can be utilized to manage and enhance customer relationships, as well as improve and protect the welfare of society as a whole in a more organized and effective manner (Hartman, Des Jardins, & MacDonald, 2014). In essence, corporate social responsibility can provide organizations the opportunity to maximize its positive impact while minimizing its negative impact on society (Des Jardins, 2008). Given the importance of being socially responsible, one will elaborate on the Pelman v. McDonald’s case. To include, discuss whether McDonald’s restaurant should be criticized for selling unhealthy products and for their deceptive advertisings.

    Read More

  • Essay On Numeranto Game Card

    1269 Words  | 3 Pages

    Second limitation face by the researcher was conducting the questionnaire. As the respondents were primary school students, researcher need to take a very long time to explain about the questionnaire to the students.

    Read More

  • Strategies Of Savoring And Dampening

    1035 Words  | 3 Pages

    The articles, published after 1996, contain varied methods of research attainment, but share similarities such as being a self-survey, having a small sample size, and being

    Read More

  • Procter & Gamble Rely Tampons Case Study

    2253 Words  | 5 Pages

    Corporate Social Responsibility (CSR) is about how companies manage their business processes to produce a positive impact on society. Companies introduce new products in markets, usually after testing concludes that the product is safe for use or consumption. It is nearly impossible for a company to truly know all of the potential risks a brand new product may have, even after thorough testing. However, once a company receives reports that its product may be causing harm to consumers, it is their responsibility to conduct more research and tests to rule-out any possible truth in the reports. This is what a socially responsible company would do, one who is preoccupied not only with their bottom-line, but one that is also worried about its customers.

    Read More

  • How To Write a Nursing Research Paper

    1759 Words  | 4 Pages

    The authors of this article have outlined the purpose, aims, and objectives of the study. It also provides the methods used which is quantitative approach to collect the data, the results, conclusion of the study. It is important that the author should present the essential components of the study in the abstract because the abstract may be the only section that is read by readers to decide if the study is useful or not or to continue reading (Coughlan, Cronin, and Ryan, 2007; Ingham-Broomfield, 2008 p.104; Stockhausen and Conrick, 2002; Nieswiadomy, 2008 p.380).

    Read More

  • The Effects of Corporate Social Responsibility on International Business

    1540 Words  | 4 Pages

    Bui, T. L. H. (2010). THE VIETNAMESE CONSUMER PERCEPTION ON CORPORATE SOCIAL RESPONSIBILITY. Journal of International Business Research, 9, 75-87. Retrieved from http://search.proquest.com/docview/875107737?accountid=63189

    Read More

  • Compare And Contrast Amazon Vs Exxon

    905 Words  | 2 Pages

    It will give the definition of the phrase and identify some of the global factors that require corporate social responsibility. The importance of companies establishing corporate social responsibility projects and the impact they have on society will be discussed. The two companies that will compared are Amazon and Exxon. These businesses are both very similar in their notoriety as well as their success but much different in the aspect of social responsibility. Study of Exxon

    Read More

  • Tim Hortons Case Study

    1270 Words  | 3 Pages

    Corporate Social Responsibility or CSR is defined by McMullan and Cardin as “an organization’s responsibility toward people and the planet, is increasingly seen as an important part of doing business”. Tim Hortons is a successful fast food restaurant chain in North America with over 4,000 stores with the vast majority located within Canada. As someone who has worked at Tim Hortons for the four years, I felt this was a good company to look at more in-depth as I have my own general knowledge and opinions on their current CSR and would like to research the company on a larger scale. This report will be looking at Tim Hortons’ CSR efforts, their target audiences, how their CSR is communicated to their target, any criticism that they have received as a company and my personal opinion of their Corporate Social Responsibility and whether or not I feel that they are succeeding as a company or not.

    Read More

  • Data Collection and Analysis: Questionnaire

    1194 Words  | 3 Pages

    The two questions were designed to provide useful information. The respondents who are female and age between 18-24 or 25-35 contributed to the research. Others were seen as invalid questionnaires. The third section is the most important section of the questionnaire. There were ten closed questions in the third section which follow an easy to hard order, but eight of them were single answer questions whereas the rest two were multiple choice questions.

    Read More

  • Chronic Stress Case Study

    1571 Words  | 4 Pages

    The subjects for the study were high school students’ from two different high schools who accepted to take part in the study in one demographic region. Questionnaires were given in the two different schools by conducting two studies after a two year period interval with students who volunteered to participate. Data was collected and analysed from a sample population of 173 of which 106 were boys and 67 were

    Read More

  • Corporate Social Responsibility Activities of Unilever

    3393 Words  | 7 Pages

    CSR is one of most important parts of every company. Acting as socially responsible is must for winning the race of competition. In this report, in the 1st part I tried to show a brief about CSR, its history and how people respond towards CSR. Then I have chosen Unilever, a famous FMCG company for the analysis. Then I tried to find out the CSR activities of Unilever all over the world, its corporate strategy and the contribution of CSR activities to corporate strategy. In the last part a SWOT analysis and some recommendations are given for more clarifications. I hope that this report will be able to give a clear view about CSR and its contribution to corporate strategy.

    Read More

  • Methodology: The Purpose Of The Quantitative Approach?

    708 Words  | 2 Pages

    As a result of obtaining the primary data, which is the novel information, utilizing Quantitative method, the researcher collects the information by interviewing the employees in those organizations related to corporate social responsibility sector. Additionally, the secondary data, the researcher is able to search from academic writing from the previous research databases such as articles, journals, and textbooks. The research aims are to examine the company’s image based on the corporate social responsibility in Thailand. Thus, this research principally pays attention on the corporate social responsibility principles and actuations of petroleum companies in

    Read More

  • Essay On Corporate Social Responsibility

    1275 Words  | 3 Pages

    Corporate Social Responsibility is an organisation’s obligation to serve the company’s own interest and the one’s of the society. Moreover, Corporate Social Responsibility has a definition of a concept where the companies integrate social and the environmental concerns into their own business operation and also on a basis of voluntary with their interactions they have with the stakeholders. Corporate Social Resp...

    Read More

More about Validating the Research Study

Open Document