The ‘reader’ or ‘viewer’ is a crucial component when creating meaning within media texts. Their cultural background, experiences and attitudes ultimately help to deconstruct codes and conventions applied to a text, in order to obtain the meaning (Fiske, 1990). This essay will use semiotic analysis to ‘decode’ a given image, and define the preferred meaning suspended within. In order to do so, this essay shall explore the three steps (denotative, connotative and mythological) as defined by Chandler (2007), the codes and the cultural context that lead to signification, that is, the meaning behind the sign. The image will be decoded according to the current mythologies of a Westernised Australian culture, and the ideologies contained therein that pertain to the different races. In doing so, the essay will also be exploring the counter-myth of the presented image. A visual image is similar to that of Plato’s puppets (Reference), where the ‘reader’ perceives an image in one way, when in reality there are deeper layers of understanding and meaning that relate to individual perception.
At the turn of the 20th Century, Ferdinande de Saussure put forward a belief that we should study a different type of science, the science of Semiotics. He believed there was a “need for a field to study the meanings conveyed through signs and symbols” (Leeds-Hurwitz, 1993, p. 4). Today, semiotics is the study of signifiers (that which is visible; the sign) and the signified, the “mental concepts” (Fiske, 1990, p. 44) formed through deep cultural meanings subsisting within each sign (Chandler, 2007). Roland Barthes stated that the first step in signification is denotation (Rayner, Wall, & Kruger, 2004), the literal and most obvious first meaning in a sign...
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All forms of literature consist of patterns that can be discovered through critical and analytical reading, observing and comparing. Many patterns are discussed in the novel, How to Read Literature like a Professor, by Thomas C. Foster. Among these patterns, he discusses the use of symbolism and the representation something can have for a different, underlying aspect of a piece of literature. These symbols tend to have multiple meanings and endless interpretations depending on who is reading and analyzing them. No matter
In this image, a sewage worker is seen cleaning the drainage system, with his bear hands, without the use of either any equipment’s or protection. On the first glace, the image depicts the idea of health risk, because the man is exposed to such contaminants, which for him is work. He is looking up from a dirty drain, covered in filth, which shows that he is clearly used as the subject of this image, whom we are engaged to more as he is making eye contact with its viewers. This picture only includes one person into the frame, as the other man’s face isn’t available to see in this picture, which is man that is holding the bucket. Holding a bucket either emphasise the idea that he is helping the sewage worker, either to get the dirt out or to put the dirt in the drainage system.
Symbols surround people daily in society. Symbolism take various forms; a distinctive meaning of deepness and more significant than what it appears in the surface. Furthermore, symbols covey society deep hidden true feelings into an object. Symbolism impacts individuals in multiple ways. In “Invisible Man” Ralph Ellison uses symbols to argue the philosophy is correct and white supremacy over the mind, body and future.
Though most works of art have some underlying, deeper meaning attached to them, our first impression of their significance comes through our initial visual interpretation. When we first view a painting or a statue or other piece of art, we notice first the visual details – its size, its medium, its color, and its condition, for example – before we begin to ponder its greater significance. Indeed, these visual clues are just as important as any other interpretation or meaning of a work, for they allow us to understand just what that deeper meaning is. The expression on a statue’s face tells us the emotion and message that the artist is trying to convey. Its color, too, can provide clues: darker or lighter colors can play a role in how we judge a piece of art. The type of lines used in a piece can send different messages. A sculpture, for example, may have been carved with hard, rough lines or it may have been carved with smoother, more flowing lines that portray a kind of gentleness.
The White Savior Complex is a damaging subconscious underlay of the Hollywood system, and more broadly all of western society. It is used to further separate the notions of “us” and “other” by creating a firm separation fueled by self-righteousness, and a sense of entitlement. Hollywood attempts to address race relations, but fails because of this trope. Kingsle, from the article “Does My Hero Look White In This?” described that both racism and colonialism are acknowledged, but not without reassuring that not only were white people against the system of racist power dynamics, but also were actively fighting against it in leadership roles (2013). In the remainder of my essay I will be commenting on many modern films and their use on this trope, and why subscribing to this filmmaking strategy is problematic.
Chapter three of the text, Inside Social Life by authors Cahill, Sandstrom and Froyum; discusses the importance of symbolism and how each individual within society comprehends the realities which surround them. Humans have the capacity to relate, internalize and interpret in their own words; the objects they visualize, smell, taste, hear and see on a daily basis. The chapter discusses how symbolism helps regulate human life and activity; alongside forming cohesion and stability within society. For example, if humans stayed at the level of sensation, experiencing everything around them; soon all would become overwhelmed and utterly distracted. (Sandstrom, 2014). This short paper will aim to critique and analyze author Sandstroms’ chapter on Symbols and the Creation of Reality. Discussed within the paper will be points which to the reader are deemed as ones of great value; in conjunction with points which may have brought the chapter to lose its major emphasis.
The cover of this magazine can be analyzed using different theories, including the semiotics of symbolic theory, Performance as Political Action idea and postmodern theories within cultural studies. The first theory used to analyze this magazine is the semiotic theory, developed by C.S. Peirce. This theory is used to find the meaning in signs and claims it is all in the meaning of the signs used.
Ever since their invention many centuries ago, clothes have been used as a way of communicating. The message communicated relies on a number of factors including the social background of both the communicator and the receiver, and the context in which the message is communicated. Although at times the exact message or symbolism one is trying to portray may not be clear, it is evident that clothing has long been embraced as one of the best ways to project one’s desired personal image to those around them.
Rose, G (2001) Visual Methodologies, An introduction to the Interpretation of Visual Materials London: Sage Publications
Richard Stam argues that the study of racial issues in film has been bombarded by critics who reject certain films on the basis of misrepresentation. That is to say that stereotypes, sh...
The first artwork I chose for the formal analysis project is The Tiger by Ito Jakuchù originally painted in 1755. This painting is of a tiger licking its paw in the grass underneath a tree branch. There seems to be two diagonal planes as the tiger is leaning forward and sitting erect. There is a horizontal plane from what appear to be branches above the tiger. The painting has asymmetrical balance as the elements are equally distributed to balance the top and the bottom of the space. The artwork demonstrates several types of line. There are curved lines used in the tiger’s stripes. There are also diagonal, vertical and horizontal lines used in the background for the grass and the overhanging tree branch. The curved and wavy lines used in the tiger’s body, for example in the shoulder muscles, imply movement in addition to the curve in the tiger’s tail. The color scheme used in this painting seems to be complementary to one another as the artist used orange and brown tones with blue and red-orange accents for the tiger’s eyes and tongue. Black is used throughout the p...
What do you think of when you see or smell your favorite food? On one hand the sight or smell of that food might trigger hunger, or even a memory of the last time you shared that meal with a loved one. The point is, the smell or sight of our favorite food would trigger a different thought or feeling in each of us. This is an example of Semiotics. Semiotics is defined as "anything that can stand for something else." Roland Barthes was one of Europe's most renowned theorists of semiology. Barthes believed that in order to generate a complete sign, there were two parts that have to work together. These two parts are known as the signifier and the signified. A good example of this is your favorite food you thought of earlier, it would act as a signifier, and the thought that came to your head when thinking of this food would act as the signified. Together they create a sign. This is just a simple example of a complete sign.
An important first step in this discussion is to firmly establish that a stop sign is, in fact, a sign. This may seem obvious, as, after all, it does have the word "sign" in its name, this in an important technical consideration that must be made before we can proceed. According to Charles Pierce, one of the major pioneers of the field of semiotics, a sign has three fundamental parts. These are: the object, the representamen, and the interpretant. The representamen is what most people w...
Page (2010, pg.4) explains that ‘multimodality insists on the multiple integration of semiotic resources in all communicative events’. Multimodality is a part of everyday life, any conversation we have, consists of gesture, intonation and language (Gibbons 2011, pg.12). McIntyre and Busse (2010, pg.436) explain that although the word multimodal implies the existence of a ‘mono-modes’, these cannot exist. Even written verbal language can be multimoda...