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The Usage of Twitter Amongst Professional Athletes Essay

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Athlete Selection
One athlete from each league was selected for the content analysis: NFL quarterback, Michael Vick; NHL forward and enforcer, Paul Bissonnette; and MLB relief pitcher, Jason Grilli. Michael Vick was selected for analysis because he has a criminal background from the past. An analysis of Vick's tweets will help determine how he has changed over time, and to learn if anyone still allows the past to influence the way they respect him and if that effects him in any way through social media. Paul Bissonnette was designated for analysis based upon his avid use of Twitter and other social networks. He is very outspoken about himself and how he promotes himself and his team. Bissonnette is known as "BizNasty" in the locker room and how he is recognized best for his enforcement role on and off the ice. Thirdly, Jason Grilli was chosen for the analysis because he has his own marketing firm and a high interest in the world of social media. After research is gathered, an analysis will determine how he markets himself through his Twitter use.
Michael Vick has had one of the most public controversies and dreadful crimes of any professional athlete. Prosecutors placed Vick into federal prison for 18 months from charges of dog fighting and animal cruelty to which he pleaded guilty. The executive director of the NFL Players Association, Gene Upshaw, said in a statement:
"We believe the criminal conduct to which Mr. Vick has pled guilty today cannot be condoned under any circumstances. Speaking personally, as I have previously stated, the practice of dogfighting is offensive and completely unacceptable. I can only hope that Mr. Vick, who is a young man, will learn from this awful experience."
His decision to plead guilty was b...


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... Lon. "Say Hello to Social Networking." In The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Third ed. Hoboken, N.J.: John Wiley & Sons, 2009. 39- 44.

Sanderson, Jimmy. "Laying the Groundwork." In It's a Whole New Ballgame: How Social Media is Changing Sports. New York, NY: Hampton Press, 2011. 8-14.

Sanderson, Jimmy. "Closer to the Action: Connecting Athletes and Fans." In It's a Whole New Ballgame: How Social Media is Changing Sports. New York, NY: Hampton Press, 2011. 69-70.

Shockley, Justin. 2010. Unfiltered?: A Content Analysis of Pro Athletes' "Twitter" Use. Electronic Theses and Dissertations. Paper 1729.

Vick, Mike. (MikeVick). "Want to let my fans know that I love y'all and I would not be in this position without you guys. Thanks for helping me turn my life around." January 7, 2014, 5:35PM. Tweet. http://bit.ly/1j3LBbV.



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