Social Media; The New Word of Mouth in a “Socialnomics” World

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Social Media; The New Word of Mouth in a “Socialnomics” World
If we were to think back to the first popular form of social media we can recall, whether it be Xanga, MySpace, etc., and contrasted its influence in our daily lives with that of the most recent social media networks like Facebook and Twitter, the difference we observe would be great. Recently, tweets and Facebook status updates are taking the place of printed and online reviews. It is comparable to television commercials and targeted advertising. It has become so sensationalized in nearly every part of our daily lives that we ordinary people have become unintentionally advertisers ourselves. While we promote ourselves through such social mediums we are also promoting the products and services we use. It’s become quite a phenomenon, which can make or break a small business. A brick and mortar business which was not started online and does not operate over the Internet much or at all still needs a social media presence, because it is likely to have one with or without its participation. Social Media isn’t a fad it’s a revolution, a total shift in the way we communicate. People talk. People tweet. People post. Social Media has become the new word of mouth.
Looking now to the type of social media forms that have dominated our lives on a massive scale one must consider Facebook being the alpha social medium. According to research Facebook has breached top dog status and even beat porn as being the number one activity on the web. To illustrate how radically popular it is let’s look at the numbers in comparison to other technological innovations. In order to reach 50 million users, it would take radio 38 years, TV 3 years, The Internet 4 years to gain that many followers. How...

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... enter on your Facebook page. Voila! Not only have you scared up more customers, you also have an instant focus group to test your cakes and other goodies.”

Work Cited Page
Hendricks, D. (2014,May 25). 3 ways Is A Driving Business Revolution. [Web log post] Retrieved May 21, 2014 from http://www.forbes.com/sites/drewhendricks/2014/02/25/3-ways-social-media-is-driving-a-business-revolution/
Kunkel,Richards E. (2013,Feb 25). 15 Social Media Statistics That Every Business Needs to Know. [Web log post] Retrieved April 15,2014 from https://smallbusiness.yahoo.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html
Rodriguez, N. (2011, August 10).Ten Myths About Social Networking for Small Business. [Web log post] Retrieved April 18, 2014 from http://www.forbes.com/sites/nealrodriguez/2011/08/10/ten-myths-about-social-networking-for-business/

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