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Unconventional Marketing Methods Essay

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Advertisements began in the mid-1800s when descriptive ads were placed in periodicals, newspapers, or on a poster with typographical descriptions of a product. (Heller and Chwast 25) “PAYN & McNaughton’s Fine Smoking Tobacco. Albany” [Figure 3.1] was an advertisement selling tobacco informing the name of the shop, the product, and location of where to buy. Businesses realized the advantages of successfully advertising a product, which caused advertising to grow and imagery to be added to type by the end of the 1800s. A circus poster [Figure 3.2] was labeled “American National Caravan” and included illustrations of the “Royal Tiger of Asia”, “The Jaguar”, “Lama,” etc. to attract a consumer’s attention.
Thomas J. Barrat, coined the father of modern advertising, is credited with the world’s first legally registered brand, slogans, images, and phrases to advertise Pears’ Soap Company. ("Thomas J. Barratt Dead.") The New York Times stated, “Mr. Barrat’s genius for advertising was revealed by the way in which he made use of the testimonials received from users of Pears’ soap, so that they came vividly and continually before the notice of the public.” ("Thomas J. Barratt Dead.") His integrated approach to advertising became the custom heading into the 20th century.
As the industrial revolution transformed business products and made large-scale manufacturing possible, businesses were able to produce more product and therefore sought to reach many more consumers. Over a 40-year time span, advertising grew in the United States from about $200 million in 1880 to nearly $3 billion in 1920. It became customary for businesses to influence an audience at a large scale compared to previous mom-and-pop stores. (Allor)
The industrial revolution ex...


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Waiz, Sarosh. "13 Great Guerrilla Advertising Examples from 2013." Advergize.
Advergize, 1 June 2013. Web. 08 Mar. 2014. advertising/13-great-guerrilla-advertising-examples-2013/>.

Wiedemann, Julius. Advertising Now. Print. Köln: Taschen, 2006. Print.

Williams, Alex. "Guerrilla Fashion: The Story of Supreme." The New York Times. The
New York Times, 21 Nov. 2012. Web. 08 Mar. 2014. 2012/11/22/fashion/guerrilla-fashion-the-story-of-supreme.html?_r=1&>.

"YouTube Serves up 100 Million Videos a Day Online - USATODAY.com." YouTube
Serves up 100 Million Videos a Day Online - USATODAY.com. Reuters, 16 July
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