Tyra Banks to Endorse Campbell´s Soup Company

Tyra Banks

Executive Summary

I recommend that you should have Tyra Banks endorse for your product. The definition of endorsement, according to Merriam-Webster.com, is “a public or official statement of support or approval” and the purpose of an endorsement is to choose a public face that can sell your product. Who you chose to endorse not only reflects the Campbell’s Chunky soup sales, it also reflects Campbell’s Soup Company as a whole. Choosing the right person is all about the longevity and profitability of the company

I support Tyra Banks because she has been in the entertainment industry since 1993 and modeling since she was 15. Banks was one of the original Victoria’s Secret Angels. She is the creator and host of America’s Next Top Model and has created many Top Model shows in different countries. She has also started a program aimed at leadership and life skills development called the TZONE program. She has also started the Tyra Banks Scholarship, which is a fund geared toward providing African-American girls with the opportunity to attend Immaculate Heart High School, her alma mater.

INTRODUCTION

Celebrity endorsements can make or break a product and even a company. Especially in today’s world many teens will buy a product just predominantly based on who endorses it. For example, Beyoncé promotes both Pepsi and H&M. She is a great representative for both because she is a really big celebrity and she is very well known. She also has a lot of influence. Young girls would love to dress like her and with H&M endorsing her they get that demographic. Pepsi made a good choice because she, like the previous celebrities they endorsement deals with, is a very public figure with a very big name. Many teens and young ...

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...rticipants 13.64% said they were likely to buy a Campbell’s Chunky Soup endorsed by Tyra Banks. Out of the 22 participants 59.09% said they were not likely to buy a shoe endorsed by Tyra Banks. 27.27% of the 22 participants said they were neutral about buying Campbell’s Chunky Soup endorsed by Tyra Banks. When I asked what celebrity would you buy Campbell’s Chunky Soup from every participant gave me a different answer.

Conclusion

The purpose of this report was to give you background and career information on Tyra Banks so that you can see why she would the best choice for endorsing your product. I think you should have Tyra Banks endorse your Campbell’s Chunky Soup because not only is Tyra Banks a super model and an actress, she is also a person who made it out of a difficult situation and she never gave up on her career. She is also involved in the community.