Types of Organizational Communication and Learning

Explain the various types of organizational communication [15 mks]

Communication is a process that involves exchange of information, thoughts, ideas and emotions. Communication is a process that involves a sender who encodes and sends the message, which is then carried via the communication channel to the receiver where the receiver decodes the message, processes the information and sends an appropriate reply via the same communication channel.

Organizational communication addresses how information circulates among the employees of a company. Generally speaking, knowledge passes from one person to another within a corporation by one of two ways: via an informal or a formal communication network. Both methods are used concurrently, with lower-level employees usually directing the informal network while top supervisors control the formal patterns of communication.

External Communication

An organization, when it communicates with Governmental agencies, oth organizations, customers, clients and Public it is called external communication The media employed may be written media like letters, reports, proposals or visual media like posters, advertisements video tapes or electronic media like faxes, telegrams, e-mails, telexes. The communication might also be through teleconferences, face-to-face meetings, panel discussions or presentations, exhibitions and such events.

Advantages of External Communication

External communication helps an organization to keep its outsourcing agencies like distributors, wholesalers, retailers and clientele well informed about the company’s products, services, progress and goals. The information gets continuously updated and accurate. All organizations have to maintain cordial relationships wit...

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... he can learn more effectively.

Meaning fullness:

If the material of knowledge is meaning full, the individual will learn it more effectively and easily, meaning less material nether can be learnt easily nor kept in memory on long term basis.

Exercise & repetition:

Single act is learnt in single trial but complex acts require repeated trails. If a material is difficult to learn it can be learnt through exercises or repeated trials.

By parts learning:

If the material is so long it can be divided into small parts, so individual can learn specific knowledge, skill etc more effectively.

Reward and punishment:

The presence or absence of reward can affect learning, generally, reward is more effective in promoting learning than is punishment, the latter does have some effects on learning, it tends to repress a desired response then to extinguish it.