T.V. Commercial Review: IBM commercials

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Commercial Introduction This is a T.V commercial review, IBM. Develop your essay on your reaction to what you have discovered while completing this exercise. Analysis Corporations spend huge amounts of money to brag about how great they are. I guess commercials are a necessary evil, although it would be fun to ban them for a year and see how necessary they really are. Companies end up looking like a bunch of lapping dogs that follow us around begging for dollars. Moreover, because this is America, the imploring almost always works. Every year, the ultimate showcase for commercials is that of IBM. The first time I saw the IBM commercial of the nuns discussing computer applications, I liked it. I even believed somewhere in the world there probably are nuns that discuss computers. I also liked the IBM commercial of the shepherd showing his vacation on an IBM laptop and the ad of the Old Italian man. Some how they seemed believable. The theme they represent by their ads is that IBM makes computers so advanced that even people of simple means could afford and use their computers. Then I saw the advertisement of the fashion models discussing IBM. That’s when I realized; this is just an ad, complete fiction. There is no way a fashion model would ever attempt to work a computer, never mind discuss it with other models. It was watching this ad that sadness overtook me. I suddenly realized that if this ad was so obviously fiction, so must the other IBM ads. The nuns, the shepherd, the Old Italian man, all were a scam for us to believe everyone can and does use an IBM. They almost got away with the misrepresentation. They had me believing the ads, until the fashion models. IBM had a good series of ads going but they crossed the line on beli... ... middle of paper ... ... can be better than IBM! Due to IBM ads publicity, it was also said, that the employees of the company have their heads up in the sky, thinking they are all that. But time has produced many advertisements like that of Nike, another company that seems to be going for world domination. All I can say is, OK Nike, you win the great celebrity buyout. Are there any famous people left who don’t endorse your overpriced shoes? The only one I can think of is the Pope. But it wouldn’t surprise me if he were wearing Nikes under that robe. Has IBM been corrupted by all this commercialism? Not really, but they’re working on it. Someday, maybe the signals called by the Quarterback will be sponsored. He’ll have a microphone attached to his helmet and we’ll be able to hear him say in a loud booming voice: IBM 47..Blockbuster Video 13... Century 21... Pizza Hut Hut. ; Bibliography

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