TV Advertisements and Entertainment

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Recommended: The effect of TV advertisements on consumer behavior

Are TV advertisements considered to be for the sake of entertainment or is it educational? “Have a break, have a Kit Kat chunky”, this itself is considered teasing, and it would also be enough to answer the above question, as it suggests having a break with a Kit Kat chocolate while being entertained by the upcoming commercials. TV ads does not show the real image about what are the products essential for, it may deceive society due to how advertisement fantasies their products. Besides, entertaining the viewers to make them interested in a particular product is an effective manner. There are not much information shown in the advertisement as it rely on the image of adventure as well as the thrill which is the result of using their products, the only purpose behind them is entertainment rather than education.
Advertisement producers and celebrities nowadays are considered the life savers for fashion brands and automobile manufacturers, as they promote their products in a very talented and cinematic way in order to manipulate the viewers. TV advertisements focus mainly on how to entertain the viewers, once they achieve success in entertaining people, the customers begin to flow. According to a research by Avid and Ovum based on online survey of over 3000 viewers across UK, US, Germany and Brazil, respondents were more likely to say that they watch ads because they find the advertisements to be entertaining. Furthermore, different TV shows have different viewers’ percentages such as movies, TV shows and kid’s shows. For example, according to Avid and Ovum research, viewers who find advertisements entertaining in kid’s program have the percentage of 8.9%, which is the highest among other TV programs, while movie advertisements have t...

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...ompanies and TV advertisers have to contribute on educating people rather than focusing on entertaining them, because their contribution is more effective and can raise the fallen societies.

Works Cited

O’Neill, Charles. (1977). The Language of Advertising. In Shine, A., Abusalim, A., Sayed, S., McArdle, J., John, M., Brown, M., & Frederick, D. (Eds). Majlis of the ‘Others’ (2nd ed., pp. 296-306). London: Pearson Education Limited.
University of Liverpool. (2011, June 30). Tv food advertising increases children's preference for unhealthy foods, study finds. Retrieved from http://www.sciencedaily.com/releases/2011/06/110630112640.htm
MarketingCharts. (2013, July 25). Why are tv viewers watching ads? not because they’re entertaining. Retrieved from http://www.marketingcharts.com/wp/television/why-are-tv- viewers-watching-ads-not-because-theyre-entertaining-35287/

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