The Tourism Industry In Queensland

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1.0 Introduction

Tourism is a key player in the development of any nation because of the revenue that the industry accrues as well as the exchange of social and political ideologies between the tourists and the populace. As such, tourism in the Queensland has been a major player in the economic, social and political development of the nation (Schaffer 2010). The tourism industry has set up measures to meet the increasing and sophisticated needs of tourists in all tourism sectors through identification of niche markets then developed best tourism products for such markets (Hayes 2010). This paper therefore identifies a tourism sector in the Queensland hospitality industry and explores the market coverage, challenges and solutions that have been used in the sector. Additionally, ten international tourism enterprises will be identified and evaluated in terms of their performance, marketing, management and challenges in relation to the identified tourism sector. General recommendations will then be proposed on how customer services, management and marketing of these enterprises can be improved.

2.0 Tourism Sector and Sub-sector

Sharma (2004) points out that tourism industry in the Queensland in divided into several broad sectors with accommodation, adventure tourism and recreation as well as events and conferences forming the major tourism sectors. This paper will focus on adventure and recreation tourism sector and narrow down to sports subsector. The adventure and recreation tourism sector is very distinct because it has its own independent customers and the numbers of tourists who visit Queensland for sporting activities keep on increasing every year. This tourism sector has been affected by the changing travel trends that hav...

... middle of paper ...

...ww.aot.com.au

Beacon Holidays 2011, available at: www.beaconholidays.com

Buckley, R 2006, Adventure tourism, CABI, Wallington.

C.P Travel and Tours 2011, available at: www.cpholidays.com

Chan Brother Travel 2011, available at: www.chanbrothers.com

Cox and Kings Tours 2011, available at: www.coxandkings.co.in

Diners World Travel 2011, available at: www.dinerstravel.com

Hayes, A 2010, Tourism Queensland international marketing guide, Brisbane.

Hudson, S 2003, Sport and adventure tourism, Routledge, Binghamton.

Reliance Holidays Ltd 2011, available at: www.reliance.co.th

Scenic Travel PTE Ltd 2011, available at:www.scenic-travel.com

Schaffer, V 2010, The wonders of working in tourism, Super publications, Sunshine Coast.

Sharma, K 2004, World Tourism Today, Sarup & Sons, New Delhi.

Westminster Travel Ltd2011, available at: www.westminstertravel.com

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