Anil Bilgihan , Mohammad Nejad , (2015) "Innovation in hospitality and tourism industries", Journal of Hospitality and Tourism Technology, Vol. 6 Iss: 3
Anil Bilgihan is the Assistant ProfessorMarketing Department – Hospitality Management ,University of Central Florida , Mohammad Nejad is an assistant professor of marketing at the Gabelli School of Business. He received his PhD in marketing from the University of Memphis which accepts me to use this as a academic journal.
Creative advances and plans of action have reformed the friendliness and tourism Partners . Cases of such advancements are telephone as-key-cards, portable self-registration, versatile booking, self-benefit registration stands, campaign media boards, electronic baggage labels,
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A current basic pattern in this subfield is the presentation of Information Communication Technologies (ICTs), which has turned out to be one of the central point affecting and changing the friendliness and tourism industry, when all is said in done). The Internet innovation, as a standout amongst the most imperative data advances that has been concocted, is supplanting customary promoting devices and prompting to crucial changes in the standards and operations of advertising practices. As the Internet innovation keeps on creating, Internet promoting, or e-advertising, has been anticipated to be one of the persuasive future patterns of the friendliness and tourism industry. The noteworthy part of Internet innovation in the friendliness and tourism industry prompts a developing examination course on Internet showcasing or e-marketing. looked into cordiality promoting research from 1960 to 2010 and named the 2000s a time of Internet …show more content…
The improvement of PC reservation frameworks (CRSs) in the 1970s, worldwide dissemination frameworks (GDSs) in the late 1980s, and the web in the 1990s created another outlook change, as well as changed operational practices in the businesses .As ICTs have turned out to be more vital, they have greatly affected friendliness and tourism associations and goals, and in addition the whole arrangement of ventures in general. For example, more voyagers are presently utilizing web crawlers to arrange and encounter their outings on account of the web indexes " conveying limit and speed of data recovery .ICTs not just empower clients to scan for and buy tweaked friendliness and tourism items, additionally advantage providers by creating, overseeing, and circulating their items with no time limits and topographical imperatives to bolster the globalization of the ventures by giving powerful apparatuses. Since the fast advancement and commercialization of ICTs are worthwhile to the neighborliness and tourism businesses, lodgings and other tourism-related organizations are incited to embrace these advances. The reception of ICTs is relied upon to enhance benefit quality, improve operational productivity and decrease costs, and to give a stage to getting to the worldwide
Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to
The proposed brand is required to gain authorisation from Destination Marketing Association International to gain the competitive advantage while having more policies leading towards sustainable tourism. The challenges in this regard are also identified for addressed on their emergence. Thus, Quebec City is required to collaborate with DMAI for achieving best practice in marketing and communication of the brand (Papatheodorou, et al., 2010). DMAI possess authorisation program being developed for gaining specific measures of excellence in the domain of marketing while helping destinations to communicate with their community and possible tourists in effective and efficient ways. This authorisation program acts as a platform for official destination marketing organisations to ensure the achievement of recognised standards and quality performance in the aspects of destination marketing.
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Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
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The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
First, this paper analyzes the travel agency services, and focuses on the organization of the Internet site, the innovative marketing techniques, the type of advertising campaigns, and the external promotion of the web site. Second, the author evaluates the technology employed by the company, and the security used to secure their web site.
Not only western hotels introduce these new technology, but also Chinese hotels. Although the application of the new technology is late in China comparing with western hotels, it rapidly develops in most of Chinese
Hospitality is the relation between the guest and host, or the act or the practice of being hospitable. This includes the reception, entertainment and generally looking after the guests, visitors or strangers. The word hospitality is derived from the Latin hospes which means “host”, “guest”, or “stranger”. Hospes is formed from hostis which means stranger. Today in many areas hospitality has developed in various ways, no two ways of hospitality are the same such as in India the term atithi devo bhava is used and guest is considered god like and we are told to respect them as such by touching their feet, in other countries such as the western people prefer a handshake and hospitality is more formal. This is one of the few industries that are directly involved with serving its customers in many significant areas for their wellness that are eating, drinking and sleeping which are some of the most important needs of an individual that a hospitality professional looks after, these are basic things we can provide but the times are changing we are in the 21st century now and the hospitality industry has as any industry been heavily impacted by it. Technology today has completely changed the industry which is why it is important to see which sectors have been affected, where many things have been changed and a new generation of professionals has emerged, which understands it and continues to expand it. This project has given me a new insight into the types of technology that are emerging to improve not only the experience of the guest but also the employees in this industry and their employers. This is why I have chosen five technologies which vary in functioning and development the technologies are Global Positioning Sys...
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
This study applies the major concepts and research findings from a number of sources about psychology to hospitality. The study surrounds psychological perspectives and their application to hospitality, looking at topics such as customers’ motivation, personality and attitudes. It also examines ways in which individuals who are being hospitable can form a good customer relationship. It considers productive work flow, human resources management and the hospitality industry. The study should be of value as an introduction to the topic, and
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To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,