Oneworld Essays

  • The Impact of Globalization on Qantas Airlines Marketing Strategy

    1776 Words  | 4 Pages

    opportunities can be created for residents of the countries in which International businesses are situated. Qantas has entered the global airline market successfully since 1958 when it offered the first “round the world” air service, in 1999 joined the Oneworld Alliance which consists of eight of the world’s top airlines (Aer Lingus, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia and Lan Chile). When travelling to Europe, we experienced globalisation when purchasing airline tickets

  • The Jet Age: The Jet Age And The Airline Industry

    1036 Words  | 3 Pages

    Ben Kriegsman Block B The airline industry has an incredibly intricate market ruled by consumer need and firm greed. The airline industry utilizes an oligopoly style market structure and airlines often use certain price discriminations to obtain the most revenue from their services. Externalities also weigh into the airline industry. Competition amongst airlines is incredibly fierce and only those who are thirsty for business and cold hard cash will survive within the terminal walls and jetway

  • North American and European Airline Industry

    2864 Words  | 6 Pages

    advantage of these developments (Economist, 2002b; BA Fact book, 2002). Therefore, the penetration and consolidation of markets, cost management and refocusing of culture and infrastructure assisted by the collaboration available within its OneWorld Alliance are placing BA in a healthier position to survive the turbulence that lies ahead. FINAL THOUGHTS The future of BA and that of many other airlines is going to depend on the highly volatile political and economic situation facing the

  • Qantas Pestle Analysis Essay

    2096 Words  | 5 Pages

    1.0 Introduction Paul McGinnis, Hudson fish, Fergus McMaster and Arthur Baird laid the foundation of Qantas on 16th November 1920 in Winton, Queensland in the name of Queensland and Northern services limited. The Qantas Empire Airlines known more commonly as QEA limited was found in the year 1934 by Qantas. It was the first ever Australian national airline.The international flights started in the year 1935. The flight service was further extended to Singapore from Darwin in 1947. Further the year

  • The Airline Passenger Reservation Systems ( APRS )

    879 Words  | 2 Pages

    The Airline Passenger Reservation Systems ( APRS ) Executive Summary In a time when establishing and maintaining a market advantage is crucial, the use of technical innovations such as the Airline Passenger Reservation Systems (APRS) becomes a competitive necessity. Good business strategies in developing strategic alliances and exposing the consumer to a globally expanded product base allows airlines to compete. A wider range of products, the ability to be flexible with fluctuating consumer

  • A Quantitative and Qualitative Look at Southwest Airlines and British Airways

    4260 Words  | 9 Pages

    A Quantitative and Qualitative Look at Southwest Airlines and British Airways In today's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis, managers determine the firm's critical processes and outputs, baseline those processes, then compare the performance of each process against a

  • Sri Lankan Airlines Case Study

    1489 Words  | 3 Pages

    The Impact on Subsidiaries: Sri Lankan airlines own several subsidiary companies including Mihin Lanka, a low cost airline that operates a fleet of 4 aircraft, Sri Lankan Catering, Sri Lankan Ground Service and Sri Lankan Engineering. Sri Lankan Catering offers catering services to airlines arriving in and departing from Colombo, in addition to this Sri Lankan Ground Service also offers ground handling services which includes addressing all the requirements of an airliner from the time it arrives

  • Operations Management Of British Airways (BA)

    1745 Words  | 4 Pages

    Company Overview: British Airways Plc (British Airways or BA) is a full service premium airline with a global route network flying to approximately 400 destinations worldwide. The company provides scheduled air services at both domestic and international level. Its services include flights for passengers and cargo. The company provides air transportation services for over 40 million customers a year and serves 35 million cups of tea, 36.5 million meals and 3.7 million bottles of wine for the passengers

  • American Airline US Airways Merging

    759 Words  | 2 Pages

    Merging of the American Airlines with the US Airways Merging of the American Airlines with US Airways created the largest merge of its kind in the year 2013. The merge was in the tune of $17 billion (Karp 1). The newly formed airline company from this merge is hence the largest airline operating on earth. The newly established airline corporation is officially referred to as American Airlines as it chose to inherit the name from the former American Airlines. Why the Merge? The major point of focus

  • SIA Industry Analysis

    1550 Words  | 4 Pages

    FINANCIAL STATEMENT ANALYSIS In order to get a comprehensive analysis on SIA's financial statement analysis , we compared SIA's 5 financial year ending(FYE) results with the industry's average and 2 of its main competitors Cathay Pacific Airways and Qantas Airways . Cathay has been trailing closely to SIA in terms of first class cabin service and profitability for years. Qantas has long been dominating the highly profitable Kangaroo route and is ranked 5th in the world by Skytrax's survey . Please

  • The Qantas-Airbnb Frequent Flyer Partnership

    664 Words  | 2 Pages

    Analyse the challenges associated with the two strategic alliances Challenges of the Qantas-Airbnb Frequent Flyer Partnership Some of the challenges associated with the Qantas-Airbnb Frequent Flyer Partnership is that through this alliance, the businesses may be impacted by their partner’s bad image, there may be less efficient communication in a larger multinational business and making the alliance work may take time, as well as energy, from core business activities.
 One challenge of the Qantas-Airbnb

  • General Business Environment Analysis: Qantas Airways Limited

    1587 Words  | 4 Pages

    6.0 EXTERNAL ANALYSIS The industry for Qantas Airways Limited is a company that guides a long distance in airline, which is in international and domestic location. Qantas Airways Limited is a company that established as a world airline that comes from Australia. 6.1.0 GENERAL ENVIRONMENT ANALYSIS General environment was the most environment need to cover up and adapt to doing business, which is the business is stable or not. To determine the general business environment for Qantas Airways Limited

  • Qantas Airlines Case Study

    1079 Words  | 3 Pages

    Companies are interacting with people through the use of social media due to its low cost and the number of people they can send their message to, especially if it is an advertisement on a product they want to sell. Because of the rising tide of social media and the necessity it is for companies to use it as a major tool today, it can be catastrophic if misused. This is why companies need ringmasters to manage the social media activity. One company in particular that has suffered from a catastrophe

  • Qantas Layout Essay

    645 Words  | 2 Pages

    This Qantas website offers clear and beautiful layout of its content, allowing the customers to clear grasp the information presented. The splitting of the content into specific categories such as plan, book, fly, frequent flyer, Qantas for business and about Qantas allowed the viewers of the website to immediately find the specific thing that they want. Underneath the main categories there are specifications of available deals that the Qantas offer to their members once they sign up. Overall the

  • Qantas Essay

    659 Words  | 2 Pages

    When researching flights, I looked into three airlines, Jetstar, Qantas and Air New Zealand. They all provided flights arriving and departing in June 2018 and are sufficiently under the $1740 budget. Each options provide various features that differentiates them. However, the most efficient way to spend this money is with Qantas’s option one. The time each airline’s plane departs and arrives is an important feature to consider when choosing a flight. The Qantas airline provides a plane from Brisbane

  • Employee Performance Management System

    800 Words  | 2 Pages

    According to Hyde (2004), performance management is a group of guidelines utilized in refining productivity, handling workplace behavior, training and development of staff, and providing positive feedback on a regular basis. A good employee performance management system entails components that help employers concurrently accomplish goals and sustain employee satisfaction. Performance management allows a business to identify strategic goals, and measure/manage performance against those goals. It

  • Rhetorical Strategies In Airline Advertising

    851 Words  | 2 Pages

    Various strategies in airline advertisements Nowadays there is a plenty of airlines competing with each other. They choose different strategies in advertising their services in order to attract as many clients as possible. Some companies in their ads make an accent on exceptional features of an airline and its luxury. Such advertisements are more focused on keeping the attention of wealthy and prudent people who value their time and comfort. American Airlines is a great example of a company

  • Airline CEO Roleplay

    1940 Words  | 4 Pages

    Airline CEO Roleplay ROYAL JORDANIAN AIRLINES BRIEF HISTORY Royal Jordanian Airlines, R.J (my company) was established in 1963 and is based in Amman, Jordan. The airlines started operations on December, 15, 1963 with a fleet of two Handley Page Dart Heralds and one Super DC-7. In 1966 R.J became a member of the IATA and started expanding its operations. In 1971 Royal Jordanian entered jet age when it acquired two Boeing 707 aircrafts. In 2001, Royal Jordanian was registered as a Public Shareholding

  • The Influence Of Brand Equity In Tigerair Australia

    1326 Words  | 3 Pages

    Brand equity, in general terms, simply refers to how much a product is worth and how consumers behave and associates themselves with that product (Slotegraaf, Rebecca & Pauwel, 2008; Page 93-306). Consumer attitudes and the value of the product is linked to brand equity as it will determine how big of the market share the brand will occupy and how much the brand will earn in the long run. As the aviation industry is extremely competitive, many airlines have customer loyalty schemes and frequent flyer

  • American Airlines

    656 Words  | 2 Pages

    American airlines is a corporation that exhibits all of the characteristics of a firm in an industry where good tactical management is the key to success. This company and its regional airline partner American eagle serve almost 250 cities around the world and operate more than 3600 daily flights. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive one. All of the services that this