model.Mikael Forssell is a Finnish international football striker currently playing for Veikkausliiga club HJK. He is an athletes used as a spokesperson to produce the appeal of ethos. Ethos is credibility (or character) of the speaker. An audience is more likely to be persuaded by someone who they trust, in this case, a famous athlete. The image shows figures in the background as water figures, which emphasize that those figures didn’t drink Gatorade, they drunk water. While Forssell is exercising