and stylish in the breadth of mercha... ... middle of paper ... ...as a strong following of loyal consumers. It has great stores, an excellent website and an even better high profile designer at the helm who gets help from Kate Hillier and Luella Bartley in designing the Marc by Marc line. His competitor’s diffusion lines such as McQ and See are lacking in certain aspects of marketing and do not have the same breadth of merchandise as Marc by Marc. The consumers, early adopters and early majority